Entrepreneurs Circle Certified Coach

Home security lead generation. Do you really need to buy more home security sales leads?

by
home security sales leads

home security sales leadsYou have no doubt arrived at this post because you are looking to buy more home security sales leads for your security business. But is this really the case?

So do the lead generation maths stack up? If you double the number of home security sales leads then you will double your sales and grow your business. That is true, but at the same time, you will probably more than double the cost of your advertising. (It will most likely cost you more than double, as you will no doubt already be using the most responsive advertising medium, so you will have to start using less responsive advertising and so use more of it. So your costs will be higher).

And there are other factors at play too. Take a look at these sales rules.

home security lead generation

 

So if you have a sales team then the sales team will first focus on the easy sales (the low hanging fruit) they will not consistently follow up with sales leads that are not going to buy in the short term – after all following up on the lukewarm/ cold leads will not enable them to meet their sales targets. And those leads who are not ready to buy yet will quickly get forgotten about and “fall between the cracks”.  As I mentioned above, as you go to “weaker” advertising in order to generate new leads, so you will generate less responsive leads and so you see the issue – you are generating lower value leads that are harder to close, that the sales team do not want and they cost you more money.

So what is the solution? Before you spend any more money on new leads you need to implement an automated sales and marketing system that will work in sync and support your sales team. A system that does all the grunt work in following up with leads and nurturing them over time until they reach a point where they are ready to speak with a salesperson. This way the leads that have cost you money do not “fall between the cracks”.

So let’s look at the maths.

Say you are currently getting a 1% conversion rate from your sales leads, and leads are costing £1 each. So the Cost per Acquisition (CPA) is £100. OK, let’s say you implement a sales and marketing system to automatically follow up leads, to nurture those leads and then pass them over to the sales team when they are ready to buy. So we still get the initial 1% conversion. But then say we consistently follow up with the remaining 99% (who did not buy). Now, say over the next 2 years we follow up automatically and gain another 2 sales from the initial 99 leads. So now the numbers look like this. We have 3X our conversion rate and so we have tripled the size of our business. Because we did not spend any more money on lead acquisition, so our Cost of Acquisition has come down from £100 to only £33. And this is without spending any additional money on advertising and lead generation.

Now at this point, you have an efficient sales and marketing machine that efficiently converts home security leads. And now you can start to look at using lower value/ higher-cost sources of leads because you have an efficient sales and marketing machine that can profitably convert poorer quality leads.

And all this is before we even consider the best AND lowest cost of leads for your business. Referrals from existing customers. Are you actively asking your existing customers to refer friends and family? The chances are that you are not proactively harnessing this source of leads. Once you have an efficient sales and marketing system in place then referral marketing can also happen consistently on autopilot.

Entrepreneurs Circle Certified Coach

So – do you really need more new home security sales leads?  -or do you need a lead generation system to convert more effectively the leads you are already generating? Check out the MarketerM8 AI Lead Reactivation System.

 

 

 

 

PS. Check out my other post with 6 top tips for home security marketing.

 

Home security photo by Arno Senoner on Unsplash

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

New Fitted Bedroom and Wardrobe sales leads. Do you really need more sales leads?

by

You have no doubt arrived at this post because you are looking for new fitted bedroom and wardrobe sales leads for your business. But is this really the case?

So do the maths stack up? If you double the number of new fitted bedroom and wardrobe sales leads then you will double your sales and grow your business. That is true, but at the same time, you will probably more than double the cost of your advertising. (It will most likely cost you more than double as you will no doubt already be using the most responsive advertising medium, so you will have to start using less responsive advertising and so use more of it. So your costs will be higher).

And there are other factors at play too. Take a look at these sales rules.

fitted bedroom and wardrobe sales leads

 

So if you have a fitted bedroom and wardrobe sales team then the sales team will first focus on the easy sales and they will not consistently follow up with the lukewarm/ colder leads as these may not enable them to meet their fitted bedroom and wardrobe sales target for the month. As a result, those leads who are not ready to buy now will quickly get forgotten about and “fall between the cracks”.  As I mentioned above, as you go to “weaker” advertising in order to generate new leads, so you will generate less responsive leads and so you see the issue – you are generating lower value leads that are harder to close, that the sales team do not want and they cost you more money.

So what is the solution? Before you spend any more money on new fitted bedroom and wardrobe sales leads you need to implement an automated sales and marketing system that will work in sync and support your sales team. A system that does all the hard work in following up with prospective clients and nurturing them to a point where they are “warmed up” sufficiently to make it worthwhile for a salesperson to speak with them. This way the leads that have cost you money do not “fall between the cracks”.

So let’s look at the maths with a quick calculation.

Say you are currently getting a 1% conversion rate from your sales leads, and leads are costing £1 each. So the Cost per Acquisition (CPA) is £100. OK, let us say you implement a marketing automation system to automatically nurture those leads and then pass them over to the sales team when they are ready to buy. So we still get the initial 1% conversion. But then say we consistently follow up with the remaining 99% (who did not buy) over the longer term so that they begin to know, like and trust us. Now, say over the next 2 years we follow up automatically and gain another 2 sales from the initial 99 leads. So now then numbers look like this. We have 3X our conversion rate and so we have tripled the size of our business. Because we did not spend any more money on lead acquisition, so our Cost of Acquisition has come down from £100 to only £33. And this is without spending any additional money on advertising and lead generation.

Now at this point, you have a fitted bedroom and wardrobe sales and marketing machine that efficiently converts leads. And now you can start to look at using lower value/ higher-cost sources of leads because you have a finely tuned sales and marketing machine that can profitably convert poorer quality leads. At this point, you can effectively afford to outspend your competitors on advertising and marketing.

Entrepreneurs Circle Certified CoachAnd all this is before we even consider the best AND lowest cost of leads for your business. Referrals from existing fitted bedroom and wardrobe customers. Are you actively asking your existing bedroom and wardrobe customers to refer friends and family to your business? The chances are that you are not proactively harnessing this source of leads. Once you have an efficient sales and marketing system in place then referral marketing can also happen consistently on autopilot.

So – do you really need more new fitted bedroom and wardrobe sales leads  -or do you need a system to convert more effectively the leads you are already generating? If you are interested then this is exactly where I help my clients. If you would like to book a free Discovery call at a mutually convenient day and time then click here.

new fitted bedroom and wardrobe leads

 

Fitted Bedroom photo by Photo by Francesca Tosolini on Unsplash

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Just solved an SEO mystery on my website using Google Analytics and Live Chat

by

It amazes me how few marketers and business owners ever look at the Google Analytics from their website. When I have my EC marketing coach hat on, it is amazing when I dig into a clients analytics just how many golden nuggets are in there. Often a nugget, once found and acted upon can transform an entire business. Here is a blog post I wrote on this.

To give you a real-life example of what just happened to me.

Over the years I have seen visitors come to my terms and conditions page. I have always wondered – why would anyone search out and go to my T&Cs page – seemed weird??

This morning I got the answer. I had an enquiry via the Live Chat on my website (I use Tawk.to, check out my post here). The chap was inquiring about how he could automate getting his T&Cs signed using Keap / Infusionsoft. I looked at my Google Analytics and lo and behold there was a visitor from London who landed first on my T&Cs page. And this was the clue I needed to solve the mystery for me – people have been searching for how to automate getting their T&Cs signed for their businesses. That was the A-HA moment for me.

But that is not the end of this tale. Now I know that people are searching on how to automate getting their T&Cs signed I can then capitalise on this via my blog, in accordance with Marcus Sheridans book – They Ask You Answer. I then write a short blog post to answer the questions that anyone who specifically searchers on Google for T&C automation with Keap / Infusionsoft has. This new blog post will of course answer the questions they have and more likely result in them taking the next step and enquiring with me regarding my services.

 Photo by Simone Secci on Unsplash

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

New Fitted Kitchen sales leads. Do you really need more fitted kitchen sales leads?

by

You have no doubt arrived at this post because you are looking for new fitted kitchen sales leads for your business. But is this really the case?

So do the maths stack up? If you double the number of new kitchen sales leads then you will double your sales and grow your business. That is true, but at the same time, you will probably more than double the cost of your advertising. (It will most likely cost you more than double as you will no doubt already be using the most responsive advertising medium, so you will have to start using less responsive advertising and so use more of it. So your costs will be higher).

And there are other factors at play too. Take a look at these sales rules.

fitted kitchen sales leads

 

So if you have a kitchen sales team then the sales team will first focus on the easy sales and they will not consistently follow up with the lukewarm/ colder leads as these may not enable them to meet their kitchen sales target for the month. As a result, those leads who are not ready to buy now will quickly get forgotten about and “fall between the cracks”.  As I mentioned above, as you go to “weaker” advertising in order to generate new leads, so you will generate less responsive leads and so you see the issue – you are generating lower value leads that are harder to close, that the sales team do not want and they cost you more money.

new fitted kitchen sales leadsSo what is the solution? Before you spend any more money on new kitchen sales leads you need to implement an automated sales and marketing system that will work in sync and support your sales team. A system that does all the hard work in following up with prospective clients and nurturing them to a point where they are “warmed up” sufficiently to make it worthwhile for a salesperson to speak with them. This way the leads that have cost you money do not “fall between the cracks”.

So let’s look at the maths with a quick calculation.

Say you are currently getting a 1% conversion rate from your sales leads, and leads are costing £1 each. So the Cost per Acquisition (CPA) is £100. OK, let us say you implement a marketing automation system to automatically nurture those leads and then pass them over to the sales team when they are ready to buy. So we still get the initial 1% conversion. But then say we consistently follow up with the remaining 99% (who did not buy) over the longer term so that they begin to know, like and trust us. Now, say over the next 2 years we follow up automatically and gain another 2 sales from the initial 99 leads. So now then numbers look like this. We have 3X our conversion rate and so we have tripled the size of our business. Because we did not spend any more money on lead acquisition, so our Cost of Acquisition has come down from £100 to only £33. And this is without spending any additional money on advertising and lead generation.

Now at this point, you have an efficient kitchen sales and marketing machine that efficiently converts leads. And now you can start to look at using lower value/ higher-cost sources of leads because you have an efficient sales and marketing machine that can profitably convert poorer quality leads. At this point, you can effectively afford to outspend your competitors on advertising and marketing.

Entrepreneurs Circle Certified CoachAnd all this is before we even consider the best AND lowest cost of leads for your business. Referrals from existing kitchen customers. Are you actively asking your existing kitchen customers to refer friends and family to your business? The chances are that you are not proactively harnessing this source of leads. Once you have an efficient sales and marketing system in place then referral marketing can also happen consistently on autopilot.

So – do you really need more new fitted kitchen sales leads  -or do you need a system to convert more effectively the leads you are already generating? If you are interested then this is exactly where I help my clients. If you would like to book a free Discovery call at a mutually convenient day and time then click here.

new kitchen sales leads

Kitchen photo by Christian Mackie on Unsplash

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Dental marketing – Seven top tips

by
dental marketing

dental marketing Entrepreneurs Circle Certified CoachIf you are responsible for dental marketing then I hope you will find these 5 top tips valuable, so please read on.

The first step to winning new dental patients is to think like a potential patient who has an issue with their smile. Put yourself in their shoes.

What thought processes will they go through? Which websites do people visit when they are looking to learn about cosmetic dentistry? How can you engineer so they “see you” online when they are searching for a solution?

TOP TIP 1

Initially, potential patients will be searching online for information. This is your ideal opportunity to become their trusted dentistry advisor. Have information on your website to educate them to the issue they are experiencing and looking to solve,  and even give them help on the solution. It may seem counter-intuitive to give free advice but this really does build you as the trusted dentist. So this can comprise of blog posts, PDF guides or videos. I recommend this book to my clients on how to create content that draws clients to you. They Ask, You Answer by Marcus Sheridan.  And this becomes even more powerful when it can be linked to a marketing automation system, see point 4 below.

TOP TIP 2

Be visible online. These days the first port of call, when someone is interested to learn about dental treatment options will be the internet and primarily using Google. It is imperative that your dental practice is visible on Google.

So do a check – how do you appear on Google right now in your local area. Because most of the time patients will be looking first for a local dental practice they can call upon.

Step 1 – Go to Google, enter the name of your local area followed by the keywords and phrases that potential patients will search on eg. “dentist”, “cosmetic dentist”, “emergency dentist”, teeth whitening,   into the Google search bar.

Example: Manchester emergency dentist, London Invisalign treatment

Step 2 – Make a note of the websites that come up on Page 1. Study them and get inspiration for your own ideas. Is your dental practice on the list? If not…

dental treatment sales leadsTOP TIP 3

You need to get your website listed.

Google Adwords ads are at the top and bottom of the search results page. Advertising is a quick win, but can be expensive and you need to know what you are doing. I would recommend hiring a Google Adwords Expert as it can be complex to set up Adwords and expensive if you get it wrong. (I would definitely recommend using Google Remarketing, this enables you to display ads to your website visitors AFTER they leave your site – the ads follow them all over the internet. These work great and costs next to nothing).

Search Engine Optimisation (SEO). This is the process to optimise your website so that Google lists it in the rankings. You need to be on page one of Google. The good news is that this is free, the bad news is that it can take months of work to achieve a result. But once you do you will reap the rewards for a long time. SEO is a huge subject so you can either hire an expert or if you have the time and inclination you can teach yourself, check out the book I mention in TOP TIP 1.

TOP TIP 4

Use a CRM system – Have a dental marketing and sales follow up system.

This is what the majority of dental practices do not have or understand. Most UK practices rely on practice software such as Software of Excellence – which is excellent at managing patients, but it only has rudimentary marketing capabilities. In points 1 to 3 above we are looking at ways to generate interest in our dental practice, which is essential. But what you have to realise is that of those patients who visit your website only one or two in every 100 are ready to buy today. So if they do not buy today then that means 98% leave your website and the chances are they will never come back. That 98% is where the gold is for your practice. So you have to have a system in place that enables you to consistently follow up with EVERYONE who expresses an interest in dental treatment. This can be really simple – paper-based or Excel, it is possible but it is a definite chore that requires dedication and time to manage. And that leads me nicely on to what I do. I specialise in helping clients set up marketing automation systems.

TOP TIP 5

Referrals. Even in this online world, word of mouth advertising is still the best. How can you encourage previous delighted patients to talk about your dental practice? Can you offer them an incentive if one of their friends becomes a patient? Can you reach out to all your previous patients and remind them about your practice (if they are not already on a treatment plan), this is really easy if you have a marketing system in place, see Top Tip 4.

TOP TIP 6

Grow and manage patient testimonials and reviews—Reviews are steadily becoming more important as new patients conduct online searches to find a new dentist in their area. It takes commitment and work but make it part of your system when dealing with clients to ask patients to write reviews on your Google My Business page ( you have got this set up?) and your Facebook page (you have set this up?) and make sure to respond to reviews, whether good or bad.

TOP TIP 7

Identify and engage your target audience—You can’t reach everyone, everywhere. But you can decide who your target audience is and find unique ways to reach them. Identify the areas where your best patients live and then target these areas with your marketing campaigns eg. leaflet door drops, posters, local community magazines etc etc. A great book to read and to give you inspiration is called The Ultimate Sales Machine by Chet Holmes.

If you are interested to learn more about how I help and support dental practices with their dental marketing then please schedule a free 1-hour Discovery call.

dental marketing

Dental Sales leads – do you really need more new dental sales leads? Check out my post

 

Photo by Hush Naidoo on Unsplash

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Free Facebook Ad Accelerator Training by Entrepreneurs Circle

by
Facebook ad accelerator entrepreneurs circle

This FREE Training Video Reveals…

The 42-Minute Facebook Ad Formula

How To Start Instantly Flooding Your Business With
Enquiries, Leads & Sales From Facebook

All this is delivered in a 42-minute, high-impact session that will open your eyes to a whole new world of marketing and, more importantly, give you the strategies you need to make it a success in your business.

free Facebook ad accelerator training entrepreneurs circle

Nigel Botterill is known as the most sought after business growth expert in the UK, famous for building NINE separate million pound businesses of his own in the last 12 years.

Having spent millions of pounds of his own on Facebook Ads and now, with his team of over 50 staff, running ads for hundreds of clients through his marketing agency – he’s a leading expert in both marketing and Facebook Ads.

This FREE on-demand training cuts right to the chase and reveals the exact methods Nigel and his team use to run hugely profitable Facebook ad campaigns and how you can do the same starting RIGHT NOW!

Nigel has one of the best track records at helping small businesses to grow with over 20,000 entrepreneurs growing their sales and profits thanks to his advice, training and coaching.

Register for your 48-hour Pass to this exclusive online training by clicking here.

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

The App that can upgrade your iPhone or iPad to the equivalent of a professional $5000 video camera

by

As we all know iPhones and iPads have built-in video cameras. They do a great job for amateur video.

But, what if you want to produce a professional-quality video for marketing sales videos. Do you need to spend ££££s on high a high-end video camera.

The answer is no!

You see with the iPhone all the settings such as focus, exposure etc etc are all handled automatically. And so the phone does an OK job if you want to dash off a quick video with no effort.

But install the “Filmic” app (free for iPhone) from the iTunes store and you can control all the settings manually – focus, exposure to enable you to create professional-quality video. And for a couple of pounds, you can even get the pro version (if you need it)

On the iTunes store they claim the FiLMiC Pro is the 2x Video Camera App of the Year that beat the $5000 Sony FS100 camera and tied the $13,000 Canon C300 camera in blind audience testing at the Zacuto: Revenge of the Great Camera Shoot Out.

For more details check out http://filmicpro.com/

Photo by Samantha Borges on Unsplash

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Do You Want More New Window, Door or Conservatory Leads? But Do You Really Need More Leads?

by
Entrepreneurs Circle Certified Coach

Looking for more window, door or conservatory leads? Learn how better follow-up and reactivation can turn existing enquiries into more sales

If you sell or install replacement windows, doors or conservatories, you probably want more new sales leads.

More enquiries should mean more surveys, quotations and installations. However, generating more leads is only part of the answer.

Before spending more on advertising or buying leads, ask yourself an important question:

Are you making the most of the enquiries you already receive?

Where do new window, door and conservatory leads come from?

Window, door and conservatory companies can generate enquiries through several channels, including:

  • Google Ads
  • Local search and Google Business Profile
  • Facebook and Instagram advertising
  • Search engine optimisation
  • Recommendations and customer referrals
  • Showrooms, exhibitions and local events
  • Purchased window and double-glazing leads
  • Leaflets, direct mail and local sponsorship

You can find more ideas in my guide to window, door and conservatory marketing.

Google Ads can be particularly effective because they reach local homeowners who are actively searching for products such as replacement windows, composite doors or conservatory roofs.

Purchased leads can also produce business, but you need to understand whether they are exclusive, how they were generated and how quickly they are delivered.

Whatever the source, every lead costs something. It may be advertising spend, a lead supplier’s fee or the time required to generate referrals and organic enquiries.

More leads will not fix a weak follow-up process

It is easy to assume that doubling your leads will double your sales. In reality, it can expose problems in your existing sales process.

Consider what happens when:

  • A telephone enquiry is missed because staff are busy
  • Someone calls outside normal working hours
  • An online enquiry sits unanswered until the following day
  • A salesperson makes one call and then gives up
  • A quotation is sent but never followed up
  • An old enquiry disappears into a spreadsheet or filing system

Paying for more leads simply sends more people into the same leaky process.

This is especially important when purchased leads may be contacting several companies. The installer who responds quickly and professionally often has the advantage.

Answer every new enquiry quickly

Homeowners do not always make enquiries during office hours. They may start researching replacement windows or doors in the evening or at the weekend.

Missed-call text messages, automated acknowledgements and online appointment booking can give the customer an immediate response.

Voice AI can also answer calls when your staff are unavailable, collect the caller’s details and establish what they are interested in.

The objective is not to remove personal contact. It is to make sure that an opportunity is not lost before a member of your team has the chance to respond.

Follow up after sending the quotation

A homeowner who does not accept a quotation immediately has not necessarily said no.

They may be:

  • Comparing different companies
  • Waiting until they have the money available
  • Discussing the project with their partner
  • Delaying the work until a better time of year
  • Considering a different combination of products
  • Simply busy with something else

A structured follow-up process keeps your company visible without relying on a salesperson remembering every quotation.

This might include a combination of telephone calls, emails, text messages and useful information that helps the homeowner make a decision.

The aim should be helpful, relevant communication, not constant sales pressure.

Revisit your old leads and quotations

Your existing database may be one of your most valuable sources of future sales.

It can contain homeowners who requested information, received a quotation or postponed a project. You have already paid to generate these opportunities, but many window companies rarely contact them again.

We used HighLevel to run a reactivation campaign for a specialist sash-window repair company. By following up thousands of previous quotations, the campaign helped generate approximately £40,000 in work.

That result came from opportunities already sitting within the business, not from purchasing thousands of new leads.

Measure sales, not just lead numbers

A low cost per lead does not automatically mean successful marketing.

You also need to know:

  • Which sources produce booked surveys
  • How many surveys become quotations
  • How many quotations become sales
  • How long leads take to convert
  • Which campaigns generate profitable work
  • How much each completed sale costs to acquire

For example, imagine you spend £5,000 generating 100 enquiries and make ten sales. Your marketing cost is £500 per sale.

If better follow-up helps you generate 12 sales from those same enquiries, your cost falls to approximately £417 per sale without increasing your advertising budget.

This is only an illustration, but it shows why conversion matters as much as lead volume.

Does HighLevel generate window and door leads?

HighLevel does not automatically create new leads for your business.

Its Ad Manager can help you manage advertising campaigns across Google, Facebook, Instagram and LinkedIn. For most window, door and conservatory installers, local, high-intent Google advertising is likely to be particularly relevant.

However, HighLevel’s wider value is what happens after someone calls, submits a form or enters your database.

It can help you:

  • Respond to enquiries quickly
  • Capture missed calls
  • Organise leads in a sales pipeline
  • Automate appropriate follow-up
  • Book surveys and appointments
  • Follow up outstanding quotations
  • Reactivate older opportunities
  • Track where enquiries and sales originated

My guide to HighLevel CRM for window, door and conservatory companies explains these capabilities in more detail.

Fix the leaks, then generate more leads

There is nothing wrong with wanting more window, door or conservatory leads.

But before increasing your advertising budget, buying more leads or launching another campaign, make sure your business can respond to and follow up every opportunity properly.

Once that process is working, additional lead generation becomes easier to measure and much safer to scale.

Would you like to convert more of your sales enquiries?

If you would like to identify where leads and quotations are being lost, book a discovery call.

We can look at how enquiries currently enter your business, how your team follows them up and whether HighLevel could help you convert more of the opportunities you already have.

Book a Discovery Call

Julian Mills HighLevel Consultant and Marketing Automation Strategist

About the Author

Julian Mills

HighLevel Consultant & Marketing Automation Strategist

Julian Mills helps business owners automate lead generation, sales follow-up, customer communication and business processes using HighLevel and MarketerM8. Since 2009 he has helped businesses implement CRM, marketing automation and AI-powered systems that save time, improve customer experience and generate more sales.

About Julian
Book a Discovery Call
Join a Free HighLevel Workshop
Learn About HighLevel with MarketerM8

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Download the LinkedIn Lead generation Guide for B2B Businesses

by

Download your free copy of the Entrepreneurs Circle LinkedIn Lead generation Guide for B2B Businesses.

>> DOWNLOAD <<

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Free LinkedIn Lead generation Guide for B2B Businesses

by

Request your free copy of the Entrepreneurs Circle LinkedIn Lead generation Guide for B2B Businesses.

 

[formlift id=”14400″]

 

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<