🎓 HighLevel Live Training Workshop #9 : Social Media & Reputation Management Workshop

HighLevel isn’t only a CRM and automation platform.

It can also help you manage two areas that have a major influence on how prospects see your business:

• your social media presence;
• and your online reputation.

With HighLevel’s Social Planner, you can plan, create, schedule and publish social media content from one place.

And with HighLevel Reputation Management, you can build processes around requesting, monitoring and making better use of customer reviews and testimonials.

Those two things are closely connected.

Social media helps people discover and understand your business.

Reviews and testimonials help provide the social proof that gives them confidence to choose you.

Our free HighLevel Social Media & Reputation training workshop is designed to show you how both areas work inside HighLevel and how they can support your wider marketing.

This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops.

What Is HighLevel Social Planner?

HighLevel Social Planner is designed to let you manage social content from one central place.

You can connect supported social accounts, create content, schedule posts and view planned activity through a social media calendar.

HighLevel currently supports Social Planner connections across platforms including:

• Facebook;
• Instagram;
• Threads;
• Google Business Profile;
• LinkedIn;
• TikTok;
• YouTube;
• Pinterest;
• HighLevel Community;
• and Bluesky.

The available post formats and analytics vary by platform, but the central idea is straightforward:

Why Manage Social Media From HighLevel?

The obvious benefit is convenience.

Instead of jumping between several social platforms simply to schedule content, you can manage much of the process from HighLevel.

But there’s another benefit.

Your social media activity is sitting inside the same wider platform as your:

• CRM;
• email marketing;
• forms;
• websites;
• sales pipelines;
• reputation management;
• and automation.

That means social media stops feeling like a completely separate marketing activity.

Don’t Start With “What Should We Post?”

This is one of the most common social media questions.

But I’d start one step earlier.

Ask:

“What role should social media play in our marketing?”

Are you trying to:

• build awareness?
• demonstrate expertise?
• show proof and results?
• educate prospects?
• drive people to your website?
• promote events?
• support recruitment?
• generate enquiries?
• stay front of mind with existing customers?

Once you know the objective, deciding what to post becomes much easier.

Plan Social Media Content Instead of Posting Randomly

One of the biggest benefits of a social planner is being able to think ahead.

Rather than realising at 4pm that you haven’t posted anything this week, you can build a content plan in advance.

For example, your content might include a mixture of:

• educational posts;
• case studies;
• customer stories;
• reviews;
• video testimonials;
• behind-the-scenes content;
• FAQs;
• blog content;
• offers;
• events;
• team content;
• and opinion or commentary.

The exact mix depends on your business and audience.

The important thing is that your social media becomes intentional rather than accidental.

Schedule Social Media Posts in Advance

HighLevel Social Planner allows you to schedule content for future publication.

This can be useful if you want to batch your social media activity.

For example, you might spend an hour creating several posts and then schedule them across the next few weeks.

That doesn’t mean your social media should become completely automated or robotic.

There will still be opportunities to respond to current events, conversations and comments.

But scheduling the core content can remove the pressure of constantly having to think of something new to publish.

HighLevel Social Planner Supports Post Approvals

This can be particularly useful if several people are involved in your marketing.

HighLevel supports social post approval workflows.

That means content can be prepared and then reviewed before publication.

HighLevel also supports an external approval process using a secure link, allowing somebody such as a client or stakeholder to approve or reject posts without needing to log into HighLevel.

This is useful for:

• marketing teams;
• agencies;
• business owners reviewing staff content;
• regulated businesses;
• and organisations where several people need visibility before something goes live.

You Can Manage Social Comments From HighLevel

Social media isn’t only about publishing.

It’s about conversations too.

HighLevel’s Social Planner supports comment management for several major platforms, allowing users to view and respond to comments from one dashboard.

This can help reduce the need to constantly jump between different social applications.

But the principle remains the same:

Don’t simply broadcast. Pay attention to the conversation.

HighLevel Social Media Analytics

Scheduling content is only one part of the process.

You also need to learn what is actually working.

HighLevel includes Social Planner analytics across supported social platforms.

That can help you review social performance and understand which types of content are generating attention or engagement.

But don’t become obsessed with vanity metrics.

A post getting 5,000 views isn’t necessarily more commercially useful than a post getting 200 views from exactly the right people.

Think about what the business objective is.

What Is HighLevel Reputation Management?

The second major part of this workshop is Reputation Management.

For many businesses, online reviews and testimonials influence whether a prospect decides to contact you.

People want reassurance.

They want to know:

• Have other people used you?
• Were they happy?
• Can they trust you?
• Do you deliver what you promise?

A strong collection of genuine reviews and customer testimonials helps answer those questions.

Why Google Reviews Matter

Google reviews can influence both trust and local visibility.

If somebody searches for a local business and sees one company with dozens or hundreds of positive reviews while another has very few, that difference can influence which business gets the enquiry.

Reviews also provide something marketers have relied on for decades:

social proof.

It’s one thing for you to say you’re good.

It’s much more persuasive when customers say it for you.

HighLevel Can Help You Request Reviews

One of the most useful parts of HighLevel Reputation Management is the ability to build a repeatable review-request process.

HighLevel supports review requests through channels including email and SMS.

You can customise the messages, review links and follow-up sequence.

For example:

The objective isn’t to annoy customers into leaving reviews.

It’s to make it easy for a happy customer to do something they may genuinely be willing to do but would otherwise forget.

The Best Time to Ask for a Review

Timing matters.

You don’t necessarily want to ask for a review at an arbitrary point simply because a workflow says so.

Think about when the customer is likely to feel most positive about the result you’ve delivered.

That could be:

• after a job is completed;
• after a successful appointment;
• after a product arrives;
• after a positive customer service interaction;
• or after somebody has achieved a result.

The better the timing, the more natural the request feels.

Don’t Wait Until Someone Remembers to Ask

This is where automation helps.

Many businesses say they want more reviews.

The real problem is that nobody consistently asks for them.

HighLevel can help turn review generation from:

“We should probably ask that customer for a review.”

into a repeatable business process.

That consistency can make a significant difference over time.

HighLevel Reviews Can Feed Back Into Social Media

This is where the two halves of this workshop connect nicely.

A good customer review isn’t only useful on Google or Facebook.

It can become marketing content.

HighLevel’s Social Planner includes functionality for sharing reviews as social media posts.

That means genuine customer feedback can potentially be repurposed as social proof across your social channels.

For example:

That’s a much more joined-up approach than treating reviews and social media as two unrelated marketing activities.

HighLevel Can Request, Collect & Display Video Testimonials Too

Written reviews are powerful.

But sometimes seeing and hearing a real customer explain their experience can be even more persuasive.

HighLevel now includes a dedicated Video Testimonials feature within Reputation Management.

This allows you to create branded Video Collectors that make it easy for customers to record or upload a video testimonial.

They don’t need to download an app.

They can open the link on their phone or computer and record their testimonial.

You can also give them up to three questions to help guide what they talk about.

For example:

This can make it considerably easier for customers who are happy to provide a testimonial but aren’t sure what to say.

Request Video Testimonials by Email, SMS or WhatsApp

HighLevel lets you send Video Testimonial requests through:

• email;
• SMS;
• WhatsApp;
• or by sharing the Video Collector link directly.

This means collecting video testimonials can become part of your customer follow-up process rather than something you have to organise manually every time.

For example:

That’s a potentially very powerful reputation-building process.

Display Video Testimonials on Your Website

Once you’ve collected a video testimonial, it doesn’t have to sit hidden away inside your HighLevel account.

HighLevel allows video testimonials to be displayed through its Review Widgets.

You can use them as social proof on your website or landing pages.

For example, video testimonials could be particularly effective on:

• your homepage;
• service pages;
• landing pages;
• sales pages;
• booking pages;
• and pages where prospects are close to making a decision.

A written five-star review tells somebody that a customer was happy.

A video testimonial can let the prospect see the customer, hear their story and understand the result in their own words.

That can provide a very different level of social proof.

Display Written Reviews on Your Website Too

Your written reviews can also support your website and landing pages.

HighLevel’s Reputation tools include review widget functionality for displaying customer reviews.

That can be useful on:

• homepages;
• service pages;
• landing pages;
• booking pages;
• sales funnels;
• and other places where trust matters.

The closer somebody gets to making a decision, the more useful genuine proof can become.

Reputation Management Isn’t About Hiding Bad Reviews

This is important.

A good reputation strategy isn’t simply about trying to manufacture a perfect five-star image.

Real businesses occasionally have unhappy customers.

What matters is:

• understanding what went wrong;
• responding appropriately;
• learning from recurring complaints;
• and improving the customer experience.

A negative review can sometimes expose a genuine operational problem that needs fixing.

Reputation management should therefore feed back into how the business operates.

Monitor Your Reputation, Not Just Your Review Count

HighLevel’s Reputation area provides more than a simple total number of reviews.

You can monitor information around areas such as:

• review requests;
• reviews received;
• average rating;
• review trends;
• sentiment;
• video testimonials;
• and recent reviews.

That gives you a better picture of whether your reputation is improving and how consistently your review process is working.

Your Google Business Profile Matters Too

For many local businesses, Google Business Profile is an important part of their online presence.

HighLevel’s social and reputation tools include functionality around Google Business Profile.

This gives businesses another way to manage aspects of local visibility from within the platform.

Social Media and Reputation Should Support Each Other

I don’t see social media and reputation management as two completely separate activities.

They reinforce each other.

Your social media can demonstrate:

• expertise;
• personality;
• experience;
• activity;
• customer stories;
• and proof.

Your written reviews reinforce trust.

Your video testimonials bring those customer experiences to life.

And both can become content for your wider marketing.

Together, they help answer a prospect’s unspoken question:

“Can I trust this business?”

Don’t Automate the Personality Out of Social Media

This matters particularly now that AI can produce huge volumes of content.

Just because you can generate 30 posts in five minutes doesn’t mean you should publish them all.

Social media works best when there is something human behind it.

Experience.

Opinion.

Examples.

Stories.

Actual customer results.

AI and scheduling tools can help you create and distribute content more efficiently.

But they shouldn’t turn your business into a stream of generic posts that could have been written for anyone.

HighLevel Social Media Training Backed by Real Marketing Experience

This is another area where my background influences how I teach HighLevel.

I’ve worked hands-on in direct marketing since 1996 and with CRM and marketing automation since 2009.

Since 2009, I’ve helped hundreds of businesses improve, automate and systemise their marketing.

I’m also a Certified Entrepreneurs Circle Marketing Coach and have helped Entrepreneurs Circle GenieAI subscribers implement AI and marketing automation within their businesses.

Through my own HighLevel agency, MarketerM8, I’ve personally onboarded more than 100 HighLevel users.

So when we look at Social Planner and Reputation Management, I’m not simply asking:

“How do we schedule this post?”

or:

“How do we send this review request?”

I’m also asking:

• Why are we posting?
• Who are we trying to reach?
• What evidence can we show?
• What content builds trust?
• When is the right time to ask for a review?
• When should we ask for a video testimonial?
• How can reviews and testimonials feed back into our marketing?
• And how can automation make the process more consistent without making it impersonal?

That’s the difference between learning the software and learning how to use it as a marketer.

What Will You Learn in the HighLevel Social Media & Reputation Workshop?

This free live workshop is designed to help you understand HighLevel’s social media and reputation tools and how they can support your wider marketing.

We’ll explore areas such as:

• HighLevel Social Planner;
• connecting social accounts;
• creating social posts;
• scheduling content;
• planning content in advance;
• supported social platforms;
• post approval workflows;
• external client or stakeholder approvals;
• comment management;
• social analytics;
• HighLevel Reputation Management;
• Google reviews;
• review requests;
• review request email and SMS;
• review follow-up;
• HighLevel Video Testimonials;
• creating branded Video Collectors;
• using questions to guide customer testimonials;
• requesting video testimonials by email, SMS and WhatsApp;
• managing video testimonial responses;
• displaying video testimonials on your website;
• review widgets;
• using written reviews as social content;
• Google Business Profile;
• reputation monitoring;
• and common social media and reputation mistakes to avoid.

The objective isn’t simply to post more often or collect more stars.

It’s to build a more consistent system for visibility, trust and social proof.

Social Media & Reputation Management Is Part of Our Free HighLevel Training Programme

This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops.

The programme is designed to help you learn HighLevel one practical area at a time.

If you’re completely new to HighLevel, start with our HighLevel Foundations for Beginners workshop.

Social Media & Reputation also connects closely with:

• Automation & Workflows, because review requests and follow-up can be automated;
• Database Management, because customer data determines who should receive which communications;
• and Websites & Funnels, because reviews and video testimonials can strengthen your conversion pages.

Do I Need to Be a MarketerM8 Customer?

No.

You don’t need to be a MarketerM8 subscriber to attend our free live HighLevel training workshops.

You can attend whether you’re already using HighLevel, considering the platform or simply want to understand more about Social Planner, Reputation Management and Video Testimonials.

What If I Need Help With My Own Social Media or Reputation Setup?

A live workshop can teach you the principles and functionality.

But your own business may need something more specific.

Perhaps you need help:

• setting up Social Planner;
• connecting social accounts;
• creating a content process;
• building an approval workflow;
• setting up review requests;
• automating review follow-up;
• creating Video Collectors;
• designing testimonial questions;
• requesting video testimonials;
• displaying testimonials on your website;
• connecting reviews to social content;
• adding review widgets to your website;
• improving your customer review process;
• or training your team.

That’s where I can provide remote HighLevel training and Done-With-You implementation.

For larger projects and teams, on-site HighLevel training and implementation is also available throughout the UK and internationally.

If you’re experiencing a technical problem rather than needing implementation or training, take a look at my guide to HighLevel support in the UK.

Frequently Asked Questions About HighLevel Social Media & Reputation

Does GoHighLevel Have a Social Media Scheduler?

Yes.

HighLevel Social Planner allows users to create, schedule and publish social media content from one central calendar.

This can make managing several social accounts more efficient.

Which Social Media Platforms Does HighLevel Support?

HighLevel Social Planner supports platforms including Facebook, Instagram, Threads, Google Business Profile, LinkedIn, TikTok, YouTube, Pinterest, HighLevel Community and Bluesky.

The exact features and post formats available vary by platform.

Can HighLevel Schedule Instagram Posts?

Yes.

Instagram is one of the supported platforms within HighLevel Social Planner.

Can HighLevel Schedule Facebook Posts?

Yes.

Facebook content can be managed through Social Planner.

Can HighLevel Post to LinkedIn?

Yes.

HighLevel supports LinkedIn publishing within Social Planner.

Can HighLevel Post to TikTok?

Yes.

TikTok is supported within HighLevel Social Planner, subject to platform-specific post formats and requirements.

Can HighLevel Post to Google Business Profile?

Yes.

Google Business Profile is supported within HighLevel’s social and reputation tools.

Can HighLevel Manage Social Media Comments?

Yes, for supported platforms.

HighLevel provides comment management within Social Planner for several major social channels.

This lets users view and respond to supported social conversations from one place.

Can HighLevel Track Social Media Analytics?

Yes.

HighLevel Social Planner includes analytics across supported platforms.

Use the data to understand what content is working, but consider engagement metrics in the context of your wider marketing objectives.

Can Social Media Posts Be Approved Before Publishing?

Yes.

HighLevel supports post approval workflows within Social Planner.

This can be useful when content needs to be checked by a manager, client or another stakeholder before it goes live.

Can Someone Approve a HighLevel Social Post Without Logging In?

Yes.

HighLevel supports external social post approval using a secure link.

This allows clients or other stakeholders to review proposed content without needing their own HighLevel login.

Does GoHighLevel Have Reputation Management?

Yes.

HighLevel includes Reputation Management tools for requesting, monitoring and displaying reviews and testimonials.

Can HighLevel Ask Customers for Google Reviews?

Yes.

HighLevel can be configured to send review requests directing customers towards the appropriate review destination.

This can help businesses create a more consistent process for generating genuine customer reviews.

Can HighLevel Send Review Requests by SMS?

Yes.

HighLevel supports review request messaging by SMS where messaging is configured.

Can HighLevel Send Review Requests by Email?

Yes.

Email review requests are also supported, with customisable messaging and follow-up options.

Can HighLevel Automatically Follow Up Review Requests?

Yes.

HighLevel can support follow-up around review requests.

The objective should be to make reviewing easy without repeatedly pestering customers.

Does GoHighLevel Have Video Testimonials?

Yes.

HighLevel has a dedicated Video Testimonials feature within Reputation Management.

You can create branded Video Collectors that allow customers to record or upload video testimonials from a phone or computer.

Do Customers Need an App to Record a HighLevel Video Testimonial?

No.

Customers can record or upload their testimonial through the Video Collector using a modern desktop or mobile browser.

They don’t need to install a separate app.

Can HighLevel Ask Customers Questions During a Video Testimonial?

Yes.

You can add up to three questions to a Video Collector.

This is useful because many customers are happy to provide a testimonial but aren’t sure what to say.

A few carefully chosen questions can help them tell a much more useful story.

Can HighLevel Request Video Testimonials by WhatsApp?

Yes.

Video testimonial requests can be sent through email, SMS or WhatsApp.

You can also share the Video Collector link directly.

Can I Put HighLevel Video Testimonials on My Website?

Yes.

Video testimonials collected through HighLevel can be displayed using HighLevel Review Widgets.

This allows you to turn customer experiences into visible social proof on your website and marketing pages.

How Long Can a HighLevel Video Testimonial Be?

HighLevel currently allows video testimonials of up to 2 minutes and 30 seconds.

That’s generally enough time for a customer to explain their experience and the result they achieved without the testimonial becoming unnecessarily long.

Can HighLevel Display Written Reviews on My Website?

Yes.

HighLevel includes review widget functionality that can be used to display reviews as social proof on websites and marketing pages.

Can HighLevel Turn Reviews Into Social Media Posts?

Yes.

HighLevel Social Planner includes functionality for sharing reviews as social posts.

This is a useful way of turning customer feedback into ongoing social proof.

Can HighLevel Help Manage Google Business Profile?

Yes.

HighLevel provides Google Business Profile-related functionality within its social and reputation tools.

Should I Automate Every Review Request?

Not blindly.

Automation can create consistency, but think about whether the customer has actually reached an appropriate point in the journey.

Ask when they are most likely to feel satisfied with the result you’ve delivered.

Should I Respond to Negative Reviews?

Generally, a thoughtful and professional response can be useful.

Don’t become defensive or argue publicly.

Where there is a genuine problem, acknowledge it appropriately and use the feedback to improve the business.

How Many Google Reviews Should My Business Have?

There isn’t a universal target.

The more useful question is how your number, quality and recency of reviews compare with the businesses prospects are likely to consider alongside you.

Build reviews consistently rather than treating reputation as a one-off campaign.

Is the HighLevel Social Media & Reputation Workshop Free?

Yes.

The Social Media & Reputation workshop is part of MarketerM8’s programme of free live HighLevel training workshops.

There’s no charge to attend the live workshop.

Do I Need to Be a MarketerM8 Customer to Attend?

No.

You can attend our free HighLevel training workshops without being a MarketerM8 subscriber.

Can I Ask Questions During the Social Media & Reputation Workshop?

Yes.

That’s one of the advantages of live HighLevel training.

You can see the tools being explained and ask questions about the social media, reviews and video testimonial topics we’re discussing.

What Should I Learn After HighLevel Social Media & Reputation?

If you want to automate review requests and customer follow-up, our HighLevel Automation & Workflows workshop is particularly relevant.

If you want to display reviews and video testimonials on landing pages, our Websites & Funnels workshop is another useful next step.

You can explore all the subjects in our free HighLevel training programme.

Ready to Improve Your Social Media & Online Reputation?

Don’t think of social media as simply:

“We need to post more.”

And don’t think of reputation management as simply:

“We need more five-star reviews.”

Think about the bigger picture.

What do prospects need to see in order to know, like and trust your business?

Your social content demonstrates expertise, personality and activity.

Your written reviews provide proof.

Your video testimonials allow real customers to tell their own stories.

HighLevel can help make all three processes more organised and consistent.

That’s exactly what our Social Media & Reputation workshop is designed to help you understand.