🎓 HighLevel Level Training Workshop #10 : Courses, Events & Communities Workshop

HighLevel isn’t only a CRM, marketing automation and sales platform.

You can also use it to create and sell online courses, deliver training, run events and manage ticketing and create Communities.

That opens up a completely different range of possibilities for businesses, consultants, training providers, membership organisations and event organisers.

You could potentially use HighLevel to:

• create an online course;
• sell paid training;
• deliver free customer education;
• provide onboarding or staff training;
• offer recurring membership-based learning;
• run workshops and seminars;
• manage conferences;
• host webinars and online events;
• sell event tickets;
• run free RSVP events;
• issue QR-code tickets;
• check attendees in at the venue;
• and automate communication before and after an event.

And because your courses and events can sit alongside your CRM, payments, email, SMS, workflows and customer data, you can create a much more joined-up experience.

That’s what we’ll explore in our free HighLevel Courses, Events & Ticketing training workshop.

This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops.

Can You Build Online Courses in HighLevel?

Yes.

HighLevel includes dedicated course functionality that lets you create, organise and deliver online learning.

A course can contain structured content that learners work through over time.

That might include:

• video lessons;
• written content;
• training modules;
• supporting resources;
• downloadable material;
• and other learning content.

HighLevel’s current course system allows you to create the course, organise the content, create an offer, configure pricing and then make the course available to learners.

Who Could Use HighLevel Courses?

The obvious use case is somebody selling online training.

But that’s far from the only one.

HighLevel courses could potentially be useful for:

• coaches;
• consultants;
• training businesses;
• membership organisations;
• professional services firms;
• software companies;
• franchises;
• customer onboarding;
• internal staff training;
• partner education;
• and lead-generation programmes.

A course doesn’t necessarily need to be something you sell.

It could simply be the most effective way of delivering repeatable information.

Free Courses vs Paid Courses in HighLevel

HighLevel can support both free and paid course models.

You might create a free course to:

• generate leads;
• educate prospects;
• support customer onboarding;
• teach customers how to use your service;
• or demonstrate your expertise.

Alternatively, the course itself may be the product.

HighLevel currently allows course pricing structures including free, one-time payment and recurring payment.

This means the platform can potentially support both straightforward course sales and ongoing membership-style training.

Start With the Learning Outcome, Not the Course Builder

This follows exactly the same philosophy we’ve used throughout these HighLevel workshops.

Don’t start with:

“How do I create a course in HighLevel?”

Start with:

“What should somebody know or be able to do when they’ve completed the course?”

Then work backwards.

What modules do they need?

What lessons?

What examples?

What supporting resources?

What order should everything be taught in?

HighLevel is the delivery platform.

It doesn’t replace good training design.

Structure Your HighLevel Course Properly

A common mistake when building online courses is simply uploading a collection of videos and calling it a course.

A useful course should guide the learner through a logical journey.

Think about:

• what they need to understand first;
• what can be taught later;
• how long lessons should be;
• where examples will help;
• what practical action they should take;
• and how each lesson builds on the previous one.

The technology is easy compared with designing a genuinely useful learning experience.

HighLevel Courses Can Be Sold as Offers

Creating the course content is only one part of selling online training.

You also need to decide how somebody gets access to it.

HighLevel uses offers as part of this process.

This lets you package and sell access to your course with an appropriate pricing structure.

For example:

• free access;
• one-off course payment;
• recurring membership;
• or another suitable offer structure.

The commercial model should reflect the value you’re providing rather than simply copying what another course creator does.

Courses Can Become Part of a Wider Customer Journey

This is where using HighLevel becomes particularly interesting.

Imagine somebody purchases a course.

You may want the process to look something like this:

Now your online course isn’t isolated from your CRM.

It becomes part of the wider customer relationship.

Use Courses for Customer Onboarding

One of my favourite non-traditional uses of online courses is customer onboarding.

If every new customer needs to learn the same things, ask whether some of that education could be delivered systematically.

For example, an onboarding course could explain:

• how your service works;
• what happens next;
• what information you need;
• how customers should communicate with you;
• how to use a portal or software platform;
• common questions;
• and how to get the best result from working with you.

This doesn’t necessarily replace personal service.

It can remove repetitive explanation so your team has more time for higher-value conversations.

Use HighLevel Courses for Staff Training

The same principle can apply internally.

Perhaps every new employee needs training on:

• company processes;
• systems;
• customer service standards;
• sales procedures;
• compliance;
• or specific job responsibilities.

Instead of relying entirely on one employee repeatedly delivering the same training, structured course content can create consistency.

That can be particularly valuable when a business is growing.

What About HighLevel Communities?

HighLevel also includes Communities.

This allows you to create a private or branded space where members can interact, access content and engage with each other.

A community could potentially sit alongside your course.

For example:

HighLevel also allows courses to be made available within communities, including paid-course models.

But for this workshop, we’ll keep the main focus on Courses and Events, with Communities as an additional option where it makes sense.

HighLevel Now Has Dedicated Events & Ticketing

This is one of the most significant developments in this part of HighLevel.

HighLevel now has a dedicated Events system for managing public-facing events.

This is different from simply creating an appointment calendar.

HighLevel Events is designed for things such as:

• workshops;
• seminars;
• conferences;
• webinars;
• networking events;
• open days;
• live performances;
• training events;
• and other experiences where people register or buy tickets.

The event can then be managed from the same HighLevel account as your CRM, payments and marketing.

Ticketed Events vs RSVP Events

HighLevel currently supports two main event models.

Ticketed Events

A ticketed event can have ticket types and a checkout process.

That can be useful for:

• paid workshops;
• conferences;
• training days;
• concerts;
• paid webinars;
• VIP events;
• and other events where a ticket is required.

RSVP Events

An RSVP event is designed for events where people need to register but don’t need to go through a payment checkout.

For example:

• free workshops;
• networking events;
• open days;
• free webinars;
• internal events;
• or community gatherings.

The distinction matters because the customer journey is different.

HighLevel Events Can Be In-Person or Online

Events aren’t restricted to physical venues.

HighLevel supports different location models.

An in-person event can include a physical venue and address.

An online event can include information such as:

• meeting link;
• joining instructions;
• session information;
• and access details.

This makes the event functionality relevant to both physical and virtual training.

Create a Public Event Page in HighLevel

Every event needs somewhere to explain what it is and why people should attend.

HighLevel Events allows you to create a public event experience including information such as:

• event title;
• description;
• date and time;
• location;
• ticket or RSVP options;
• event schedule;
• speakers;
• and registration.

That means you don’t necessarily need one system for the event page, another for ticket sales and another for your CRM.

Sell Multiple Ticket Types

HighLevel’s current event system supports multiple ticket types.

That opens up possibilities such as:

• Standard Ticket;
• VIP Ticket;
• Early Bird Ticket;
• Member Ticket;
• Free Ticket;
• or other pricing tiers.

You can also manage ticket pricing, inventory and sales windows.

This makes the system considerably more useful for events where different attendees need different access or pricing.

Use Ticket Limits to Manage Capacity

Physical venues have limits.

Some online events do too.

Your ticket setup can help control how many places are available.

This can prevent the awkward situation of selling more tickets than the event can accommodate.

HighLevel Events Can Use Coupon Codes and Add-Ons

The current Events platform also supports promotional functionality including coupon codes and add-ons.

This means the event sales process can potentially support:

• discount codes;
• promotional pricing;
• additional purchases;
• or event extras.

Again, only use these where they genuinely improve the offer.

Don’t add commercial complexity simply because the feature exists.

HighLevel Generates QR-Code Tickets

Once someone registers for a ticketed event, HighLevel can issue a QR-code ticket.

That QR code can then be used when the attendee arrives.

This brings the online registration process into the physical event itself.

Check Attendees In With the HighLevel Mobile App

At the event, staff can scan tickets using the HighLevel mobile app.

That lets you check attendees in and track attendance.

So the journey can become:

That is a genuine event-management workflow rather than simply an online booking form.

Why Event Check-In Data Matters

Knowing who registered is useful.

Knowing who actually attended is even more useful.

There is often a meaningful difference between the two.

Attendance data can inform what happens next.

For example:

• attendees may receive event follow-up;
• no-shows may receive a recording or another invitation;
• VIP attendees may follow a different journey;
• or sales opportunities may be created based on attendance.

This is where Events and the HighLevel CRM begin working together.

Use Workflows Before and After Events

HighLevel Events can work with workflows.

That means you can potentially automate communication around the event.

For example:

Before the event you might send:

• confirmation;
• joining instructions;
• venue details;
• reminders;
• or preparation information.

Afterwards you might send:

• thank-you messages;
• slides or resources;
• recordings;
• feedback requests;
• review requests;
• or an appropriate sales follow-up.

Events Can Feed Your HighLevel CRM

One of the most useful aspects of managing events inside HighLevel is that attendees can sit inside the same wider CRM environment as your other contacts.

That means you can potentially understand:

• who registered;
• which ticket they bought;
• which event they’re attending;
• whether they actually attended;
• what previous relationship you have with them;
• and what communication should happen next.

The event isn’t disconnected from the customer relationship.

Events Can Support Lead Generation

An event doesn’t necessarily need to generate ticket revenue to be commercially valuable.

Free workshops, seminars and webinars can be excellent lead-generation tools.

For example:

The ticket price may be zero.

The commercial value may come from the relationship the event creates.

Paid Events Can Become a Revenue Stream

Alternatively, the event itself may be the product.

You could potentially charge for:

• workshops;
• training days;
• seminars;
• conferences;
• masterclasses;
• networking events;
• or specialist sessions.

The important thing is to decide whether the primary objective is:

revenue, lead generation, customer education, community building, or a combination of those things.

Courses and Events Can Work Together

This is where the workshop becomes particularly interesting.

Courses and events don’t have to be separate strategies.

For example:

Or:

You can combine self-paced learning with live experiences.

Courses, Events and Communities Can Form a Complete Learning Ecosystem

Although Communities aren’t the main focus of this workshop, they’re worth mentioning because they can connect the other pieces.

You could potentially have:

• Courses for structured learning;
• Events for live interaction;
• Communities for discussion and peer support;
• Workflows for communication and automation;
• CRM for managing the underlying relationship.

That can create a much more complete learning or membership environment.

Course and Event Training Backed by Real Marketing Experience

This is where my background influences how I approach these tools.

I’ve worked hands-on in direct marketing since 1996 and with CRM and marketing automation since 2009.

Since 2009, I’ve helped hundreds of businesses improve, automate and systemise their marketing.

I’m also a Certified Entrepreneurs Circle Marketing Coach and have helped Entrepreneurs Circle GenieAI subscribers implement AI and marketing automation within their businesses.

Through my own HighLevel agency, MarketerM8, I’ve personally onboarded more than 100 HighLevel users.

So when we look at courses and events, I’m not simply asking:

“How do we create this inside HighLevel?”

I’m asking:

• Who is this for?
• What should they learn or experience?
• Why should they attend or buy?
• Should it be free or paid?
• What should happen before they join?
• What should happen afterwards?
• How does it fit into the customer journey?
• And how can HighLevel automate the repetitive parts?

That’s the difference between using the functionality and designing something commercially useful.

What Will You Learn in the HighLevel Courses, Events & Ticketing Workshop?

This free live workshop is designed to help you understand how HighLevel’s course and event tools work and how they can be used practically.

We’ll explore areas such as:

• HighLevel Courses;
• creating course content;
• course structure;
• offers;
• free courses;
• one-time paid courses;
• recurring course access;
• customer onboarding courses;
• staff training;
• using Communities alongside courses;
• HighLevel Events;
• Ticketed events;
• RSVP events;
• online and in-person events;
• public event pages;
• event schedules;
• speakers;
• multiple ticket types;
• ticket pricing and inventory;
• coupon codes and add-ons;
• QR-code tickets;
• attendee management;
• mobile event check-in;
• event workflows;
• pre-event communication;
• post-event follow-up;
• using events for lead generation;
• and common course and event mistakes to avoid.

The objective isn’t simply to build a course or create an event page.

It’s to understand how HighLevel can help you create a joined-up learning, event and customer journey.

Courses, Events & Ticketing Is Part of Our Free HighLevel Training Programme

This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops.

The programme is designed to help you learn HighLevel one practical area at a time.

If you’re completely new to HighLevel, start with our HighLevel Foundations for Beginners workshop.

Courses and Events also connect closely with:

• Automation & Workflows, because course access and event communication can become part of automated customer journeys;
• Database Management, because learners and attendees are contacts in your CRM;
• and Websites & Funnels, because course sales and event registrations often start with a marketing page.

Do I Need to Be a MarketerM8 Customer?

No.

You don’t need to be a MarketerM8 subscriber to attend our free live HighLevel training workshops.

You can attend whether you’re already using HighLevel, considering the platform or simply want to understand more about its course, event and ticketing functionality.

What If I Need Help Building My Own HighLevel Course or Event?

A live workshop can teach you the functionality and principles.

But your own project may need more detailed help.

Perhaps you need assistance:

• structuring an online course;
• creating course offers;
• setting up paid access;
• building customer onboarding training;
• creating a staff training programme;
• setting up a ticketed event;
• creating several ticket types;
• building an RSVP event;
• configuring event pages;
• creating QR-ticket check-in;
• automating attendee communication;
• connecting event attendees to your CRM;
• building event follow-up;
• or training your team.

That’s where I can provide remote HighLevel training and Done-With-You implementation.

For larger projects and teams, on-site HighLevel training and implementation is also available throughout the UK and internationally.

If you’re experiencing a technical problem rather than needing implementation or training, take a look at my guide to HighLevel support in the UK.

Frequently Asked Questions About HighLevel Courses, Events & Ticketing

Can You Build Online Courses in GoHighLevel?

Yes.

HighLevel includes dedicated course functionality that allows businesses to create, organise and deliver online learning.

You can create course content, build offers, configure pricing and make the course available to learners.

Can You Sell Courses With HighLevel?

Yes.

HighLevel courses can be offered for free or sold using one-time or recurring pricing models.

This means the platform can support both standalone training products and ongoing learning programmes.

Can I Create a Free Course in HighLevel?

Yes.

A free course can be useful for lead generation, customer education, onboarding or providing additional value to existing customers.

Can HighLevel Courses Use Recurring Payments?

Yes.

HighLevel’s current course setup supports recurring pricing as well as free and one-time options.

This can be useful for ongoing training or membership-style programmes.

Can HighLevel Be Used for Customer Onboarding?

Yes.

Courses can be a useful way of delivering repeatable onboarding information.

For example, new customers could learn how your service works, what happens next and what they need to do.

Can HighLevel Courses Be Used for Staff Training?

Potentially, yes.

If staff need repeatable training, a structured course can help create consistency and reduce the amount of information that needs to be delivered manually.

Does HighLevel Have Communities?

Yes.

HighLevel Communities allows you to create branded spaces where members can interact and access content.

Communities can also sit alongside courses where discussion and peer interaction are useful.

Does GoHighLevel Have Event Management?

Yes.

HighLevel now has a dedicated Events system for public-facing events requiring registrations, tickets, schedules, speakers, attendee tracking or check-in.

Can HighLevel Sell Event Tickets?

Yes.

HighLevel supports ticketed events with free and paid ticket types.

You can configure pricing, ticket inventory and sales windows.

Can I Run a Free Event in HighLevel?

Yes.

HighLevel supports RSVP events where attendees register without going through a paid checkout.

This can work well for free workshops, webinars, networking events and open days.

Can HighLevel Have More Than One Ticket Type?

Yes.

HighLevel Events supports multiple ticket types.

For example, an event could offer Standard, VIP, Early Bird or other ticket options.

Can HighLevel Limit the Number of Event Tickets?

Yes.

Ticket inventory can be managed so that availability reflects the capacity of the event or individual ticket type.

Can HighLevel Use Discount Codes for Events?

Yes.

HighLevel Events includes promotional functionality such as coupon codes.

This can be useful for early-bird offers, members or particular marketing campaigns.

Can HighLevel Events Have Add-Ons?

Yes.

The current Events system supports add-ons as part of the ticketing process.

This could be useful for optional extras associated with an event.

Does HighLevel Generate QR Tickets?

Yes.

HighLevel can automatically issue QR-code tickets after registration for appropriate ticketed events.

The QR code can then be used during attendee check-in.

Can I Scan HighLevel Event Tickets at the Door?

Yes.

HighLevel’s mobile app can be used to scan QR tickets and check attendees into an event.

This lets you track who actually attended rather than simply who registered.

Can HighLevel Track Event Attendance?

Yes.

HighLevel Events includes attendee and check-in management.

This creates useful CRM information that can influence post-event communication and follow-up.

Can HighLevel Run Online Events?

Yes.

HighLevel Events supports online event locations where you can provide joining links and instructions.

This can be useful for webinars, online workshops and virtual training.

Can HighLevel Manage In-Person Events?

Yes.

In-person events can include physical venue details and can use QR-ticket check-in through the HighLevel mobile app.

Can HighLevel Event Registrations Trigger Workflows?

Yes.

Events can connect with HighLevel workflows, allowing businesses to automate communication around registration and attendance.

This could include confirmation, reminders and post-event follow-up.

Can I Send Event Reminders From HighLevel?

Yes.

HighLevel’s wider communication and workflow tools can be used to support reminder sequences around your events.

Think carefully about timing so reminders are useful rather than excessive.

Can HighLevel Events Be Used for Lead Generation?

Absolutely.

A free workshop, webinar or seminar can create a valuable reason for a prospect to enter your CRM and experience your expertise.

The commercial opportunity may come from what happens after the event rather than from ticket revenue.

Can Courses and Events Work Together in HighLevel?

Yes.

You can combine self-paced course content with live events as part of a wider learning or customer programme.

For example, learners could complete course material before attending a live workshop.

Is the HighLevel Courses, Events & Ticketing Workshop Free?

Yes.

The workshop is part of MarketerM8’s programme of free live HighLevel training workshops.

There’s no charge to attend the live workshop.

Do I Need to Be a MarketerM8 Customer to Attend?

No.

You can attend our free HighLevel training workshops without being a MarketerM8 subscriber.

Can I Ask Questions During the Courses & Events Workshop?

Yes.

That’s one of the advantages of live HighLevel training.

You can see the course, event and ticketing functionality being explained and ask questions about the concepts we’re covering.

What Should I Learn After HighLevel Courses & Events?

If you want course sales or event registrations to trigger automated communication, our HighLevel Automation & Workflows workshop is particularly useful.

If you need landing pages for selling courses or promoting events, our Websites & Funnels workshop is another natural next step.

You can explore all the subjects in our free HighLevel training programme.

Ready to Create Courses or Run Events With HighLevel?

Don’t start with:

“Which HighLevel feature should I use?”

Start with the experience you want to create.

If you’re teaching something:

What should the learner know or be able to do?

If you’re running an event:

Why should somebody attend, and what should happen before and after they do?

Then use HighLevel to support the process.

That’s exactly what our Courses, Events & Ticketing workshop is designed to help you understand.