🎓 HighLevel Live Training Workshop #11 : eCommerce & Ad Manager Training

HighLevel can help you do much more than capture leads and automate follow-up.

You can also use it to sell products and services online, take payments, sell gift cards and manage paid advertising campaigns through HighLevel Ad Manager.

That gives us two very different but closely related marketing activities:

• eCommerce – turning visitors into customers and taking payment;
• Ad Manager – driving the right people towards your offers, landing pages and funnels.

And because both can sit alongside your HighLevel CRM, workflows, forms, websites, pipelines and customer data, you can potentially create a much more joined-up sales system.

For example:

That’s what we’ll explore in our free HighLevel eCommerce & Ad Manager training workshop.

This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops.

What Can You Sell With HighLevel?

HighLevel’s Payments area lets you create products and sell them through several different checkout experiences.

HighLevel currently supports products including:

• physical products;
• digital products;
• one-time offers;
• services;
• recurring subscriptions;
• and gift cards.

You don’t necessarily need a traditional eCommerce business to find this useful.

A consultant might sell a paid strategy session.

A training company might sell a workshop.

A membership organisation might sell recurring access.

A salon, restaurant or leisure business might sell gift cards.

An online retailer might build a complete product store.

The first question should therefore be:

“What are we actually selling, and what is the simplest customer journey for buying it?”

HighLevel Products Are the Foundation of eCommerce

Before somebody can buy something, HighLevel needs to understand what the product is and how it is priced.

Products are managed inside the Payments area.

Depending on what you’re selling, you may need to define:

• product name;
• description;
• price;
• one-time or recurring billing;
• variants;
• images;
• tax treatment;
• and where the product should be available for purchase.

Once the product exists, you can decide how the customer should buy it.

HighLevel Online Stores

HighLevel includes a dedicated eCommerce store builder.

A typical store can include:

• product listings;
• product detail pages;
• a shopping cart;
• checkout;
• and an order confirmation or thank-you page.

Customers can browse products, add items to their cart and complete the purchase online.

HighLevel can then track orders and transactions inside the Payments area.

Physical Products vs Digital Products

The customer journey may look very different depending on what you’re selling.

A physical product needs to be delivered.

A digital product may need immediate access.

A service may involve a booking.

A subscription may create an ongoing relationship.

So don’t think only about the checkout.

Think about what should happen after the payment succeeds.

HighLevel Can Track Orders and Fulfilment

For physical products, HighLevel allows businesses to track orders and manage fulfilment information.

This means the customer journey can extend beyond payment into the fulfilment process itself.

Sell Without Building a Full Online Store

Not every business needs a shopping cart.

Sometimes you simply need to take payment for one particular product or service.

HighLevel supports several ways to do this.

For example:

• payment links;
• order forms;
• forms with payment;
• sales funnels;
• calendars and services;
• course offers;
• invoices;
• or a complete online store.

HighLevel’s payment links are particularly useful where you simply want to send somebody a link and let them pay without building a complete webpage.

HighLevel Payment Links

A payment link gives you a simple hosted checkout page.

You create the product and price, generate the payment link and share it with the customer.

That could be useful in:

• emails;
• SMS messages;
• WhatsApp;
• sales conversations;
• quotations;
• or follow-up after a call.

This can be considerably simpler than asking somebody to navigate through a complete online store for a purchase they have already decided to make.

Sell Gift Cards With HighLevel

HighLevel also includes dedicated Gift Cards functionality inside the Payments area.

This gives businesses another way to generate revenue, attract new customers and encourage repeat purchases.

You can create branded digital gift cards with:

• your own artwork and branding;
• different denominations;
• expiry dates;
• terms and conditions;
• and different delivery options.

Customers can buy a gift card for themselves or send it to somebody else.

You can even allow the gift card to be delivered immediately or scheduled for a future date.

Different Ways to Sell HighLevel Gift Cards

HighLevel gives you several ways to sell gift cards.

Depending on your setup, you can use:

• a dedicated gift card checkout page;
• an embedded checkout on your website;
• a QR code;
• HighLevel Forms;
• Funnels;
• Stores;
• Payment Links;
• Invoices;
• Websites;
• and supported Calendars.

This means gift cards can fit naturally into the way customers already buy from your business.

For example, a salon, clinic, restaurant, leisure business, training company, consultant or service business could sell gift cards without needing a completely separate gift-card platform.

Use QR Codes to Sell Gift Cards Offline

One particularly interesting option is using a QR code.

Imagine a restaurant putting a gift card QR code on the bill.

A salon could put one at reception.

A leisure attraction could include one on printed material.

A business could even put one on a Christmas promotion.

The customer scans the code on their phone and is taken directly to the gift card purchase experience.

This creates a useful bridge between offline and online marketing.

HighLevel Gift Cards Aren’t Only for Gifting

Gift cards can also be used as a marketing and customer-retention tool.

HighLevel allows businesses to issue gift cards directly to contacts without requiring them to make a payment.

That could be useful for:

• customer loyalty rewards;
• VIP perks;
• service recovery;
• promotional credit;
• referral rewards;
• competition prizes;
• or simply thanking an important customer.

For example, imagine a valued customer has had a poor experience.

Instead of simply apologising, you might issue them a £25 gift card towards their next purchase.

Or perhaps you want to reward your best customers with credit they can spend with you.

This turns gift cards into both a sales tool and a customer retention tool.

HighLevel Tracks Gift Card Balances and Redemptions

Once a gift card has been issued, HighLevel can track information such as its status, original value, remaining balance and redemption.

That is important because a customer doesn’t necessarily have to spend the full gift card value in one transaction.

The remaining balance can continue to be available for future supported purchases.

HighLevel can also now support gift card redemption when businesses collect certain payments directly inside the platform, rather than requiring the customer to complete the checkout themselves.

HighLevel Can Sell Recurring Products and Subscriptions

Not every sale is a one-off transaction.

HighLevel can also support recurring products and subscriptions.

That could be useful for:

• memberships;
• software;
• support plans;
• recurring services;
• subscription products;
• or ongoing training.

This turns the CRM relationship into something longer term.

Rather than focusing only on:

“Did we make the sale?”

you can start thinking about:

“How do we retain, support and grow this customer over time?”

Coupons and Promotions in HighLevel

HighLevel also supports coupon codes.

Coupons can be used across supported areas including:

• funnels;
• stores;
• websites;
• payment links;
• calendars;
• services;
• and gift card sell pages.

You can create percentage or fixed-value discounts and control which eligible products, prices or variants the coupon applies to.

Again, use discounts because they support a marketing strategy.

Don’t train customers to wait for a coupon simply because the feature exists.

Payments Should Trigger the Next Customer Journey

A completed checkout shouldn’t necessarily be the end of the process.

It may be the start of the customer relationship.

For example:

This is where HighLevel’s eCommerce functionality becomes much more useful when connected with Automation & Workflows.

eCommerce Data Can Feed Your CRM

A purchase tells you something important about the customer.

They have moved from being a prospect to someone who has actually spent money with you.

Depending on your setup, that information can influence:

• customer segmentation;
• future email marketing;
• upsell opportunities;
• customer onboarding;
• review requests;
• renewal communication;
• reactivation;
• and sales reporting.

This is one of the biggest advantages of connecting eCommerce directly to the CRM.

Don’t Treat Every Customer the Same After Purchase

Someone who purchased Product A may need a different customer journey from somebody who bought Product B.

A subscription customer may need different communication from a one-off customer.

A gift card purchaser may be different from the person who eventually redeems the gift card.

A £10 purchaser may require a different sales strategy from somebody who bought a £10,000 service.

Good CRM data allows you to recognise those differences.

What Is HighLevel Ad Manager?

The second major part of this workshop is HighLevel Ad Manager.

Ad Manager provides a central place inside HighLevel for creating, managing and monitoring paid advertising campaigns.

HighLevel currently supports advertising across:

• Meta, including Facebook and Instagram;
• Google Ads;
• and LinkedIn Ads.

This brings advertising closer to the CRM, landing pages, forms and wider sales process.

HighLevel Ad Manager and Meta Ads

HighLevel Ad Manager can connect to Meta advertising assets so users can create and manage Meta campaigns.

That means businesses can manage Facebook and Instagram advertising from within HighLevel.

The relevant Meta advertising assets need to be connected before campaigns can be created and managed.

HighLevel Ad Manager and Google Ads

HighLevel also supports Google advertising.

This is particularly interesting for businesses trying to reach people who are actively searching for a product or service.

For example:

That lets us start thinking beyond the click and look at what happens to the prospect afterwards.

HighLevel Ad Manager and LinkedIn Ads

HighLevel’s Ad Manager also supports LinkedIn advertising.

That can be particularly relevant for B2B businesses where professional roles, companies and business audiences matter.

For example, a business selling services to Finance Directors, HR Managers or Managing Directors might consider LinkedIn alongside other advertising channels.

The exact campaign types and available settings vary by advertising platform.

Start With the Marketing Objective, Not the Ad Platform

This is another area where people often start in the wrong place.

Don’t begin with:

“Should we run Facebook ads?”

Start with:

“What are we trying to achieve?”

For example:

• generate leads;
• sell a product;
• book appointments;
• promote an event;
• build awareness;
• generate website traffic;
• sell gift cards;
• or reach a particular audience.

Only then decide whether Meta, Google, LinkedIn or another channel is the right fit.

The Ad Isn’t the Whole Campaign

A good advert can still produce a poor result if everything after the click is weak.

Think about the whole journey:

If the landing page doesn’t match the advert, conversion can suffer.

If nobody follows up the lead, the advertising budget is wasted.

If tracking is poor, you may not even know which campaigns generate real business.

Advertising needs to be thought about as part of the wider sales process.

Connect HighLevel Ads to Landing Pages and Funnels

HighLevel’s own Websites & Funnels can be particularly useful for advertising campaigns.

You can create a campaign-specific landing page that closely matches the advert.

For example:

That’s usually a more coherent customer journey than sending every advert to a generic homepage.

Advertising Leads Should Enter the CRM Properly

Generating leads isn’t enough.

The business needs to do something with them.

Ideally, a lead generated through paid advertising should become visible inside HighLevel with enough information to help your team understand:

• where the lead came from;
• what they were interested in;
• who is responsible for following up;
• what happened next;
• and whether the lead ultimately became a sale.

This is where advertising and Sales Pipelines & Opportunities begin working together.

Track Real Outcomes, Not Just Clicks

Advertising platforms naturally show metrics such as:

• impressions;
• clicks;
• cost per click;
• leads;
• and conversions.

But the business ultimately cares about things such as:

• qualified leads;
• appointments;
• proposals;
• sales;
• revenue;
• and profit.

The goal isn’t simply to buy traffic cheaply.

The goal is to understand whether that traffic is generating worthwhile business.

AI Is Now Part of HighLevel Ad Manager

HighLevel has also started bringing AI directly into Ad Manager.

AskAI for Ad Manager allows users to interact with supported advertising workflows using natural-language conversations.

You can describe what you’re trying to achieve and use AskAI to help with areas such as:

• campaign creation;
• audience setup;
• campaign management;
• performance analysis;
• and connecting advertising accounts.

The current AskAI functionality supports Meta and Google Ads workflows.

HighLevel keeps publication and destructive actions behind explicit confirmation, so the user retains control.

This is a good example of where AI can reduce technical friction.

But the marketing principle doesn’t change.

AI can help build the campaign. It still needs a worthwhile offer, audience and strategy.

Don’t Let AI Write Generic Ads

AI can produce ad copy quickly.

That doesn’t automatically make it persuasive.

Your strongest advertising often comes from understanding:

• the customer’s problem;
• the language they actually use;
• the objections they have;
• the result they want;
• your evidence;
• and why your offer is different.

AI can help turn those inputs into variations.

It shouldn’t replace the underlying marketing thinking.

eCommerce and Advertising Work Together

This is where the two halves of the workshop meet.

Advertising brings people into the customer journey.

Your eCommerce setup gives them somewhere to buy.

Your CRM records who they are.

Your workflows handle the follow-up.

For example:

That’s a much more useful way of thinking about advertising than treating the campaign as something that ends when somebody clicks the advert.

Don’t Forget Existing Customers

eCommerce marketing isn’t only about acquiring new customers.

Existing customers may represent:

• repeat purchases;
• upsells;
• cross-sells;
• subscription opportunities;
• gift card sales;
• renewals;
• referrals;
• and reviews.

Sometimes the cheapest sale is the one from somebody who already knows and trusts you.

Your HighLevel database can help identify those opportunities.

eCommerce & Ad Manager Training Backed by Real Marketing Experience

This is another area where my background influences how I teach HighLevel.

I’ve worked hands-on in direct marketing since 1996 and with CRM and marketing automation since 2009.

Since 2009, I’ve helped hundreds of businesses improve, automate and systemise their marketing.

I’m also a Certified Entrepreneurs Circle Marketing Coach and have helped Entrepreneurs Circle GenieAI subscribers implement AI and marketing automation within their businesses.

Through my own HighLevel agency, MarketerM8, I’ve personally onboarded more than 100 HighLevel users.

So when we’re looking at eCommerce or advertising, I’m not simply asking:

“How do we create the product?”

or:

“How do we launch the ad?”

I’m asking:

• Who are we selling to?
• What do they actually want?
• What is the offer?
• How should the checkout work?
• What should happen after the sale?
• Which advertising channel makes sense?
• What should the landing page say?
• How do we follow up?
• And how do we measure whether the marketing generated real revenue?

That’s the difference between learning the software and using HighLevel as part of a genuine sales and marketing system.

What Will You Learn in the HighLevel eCommerce & Ad Manager Workshop?

This free live workshop is designed to help you understand both HighLevel’s selling tools and its advertising functionality.

We’ll explore areas such as:

• HighLevel products;
• physical and digital products;
• one-time products;
• subscriptions and recurring products;
• online stores;
• shopping carts and checkout;
• payment links;
• order forms;
• coupons and discounts;
• orders and transactions;
• fulfilment;
• HighLevel Gift Cards;
• creating branded gift cards;
• selling gift cards online;
• selling gift cards through stores, funnels, payment links and QR codes;
• scheduled gift card delivery;
• gift card balances and redemption;
• using gift cards for loyalty, promotions and customer service;
• connecting purchases to workflows;
• customer follow-up;
• HighLevel Ad Manager;
• Meta advertising;
• Google Ads;
• LinkedIn Ads;
• advertising objectives;
• audiences and targeting;
• landing pages;
• CRM attribution;
• advertising performance;
• AskAI for Ad Manager;
• and common eCommerce and advertising mistakes to avoid.

The objective isn’t simply to create a store or launch an advert.

It’s to understand how HighLevel can help create a joined-up journey from attention to purchase and beyond.

eCommerce & Ad Manager Is Part of Our Free HighLevel Training Programme

This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops.

The programme is designed to help you learn HighLevel one practical area at a time.

If you’re completely new to the platform, start with our HighLevel Foundations for Beginners workshop.

eCommerce & Ad Manager also connects particularly closely with:

• Websites & Funnels, because advertising and products need effective pages;
• Automation & Workflows, because sales and leads should trigger follow-up;
• Database Management, because purchase and advertising data becomes part of your CRM;
• and Sales Pipelines & Opportunities, because advertising leads should ultimately be tracked through to sales.

Do I Need to Be a MarketerM8 Customer?

No.

You don’t need to be a MarketerM8 subscriber to attend our free live HighLevel training workshops.

You can attend whether you’re already using HighLevel, considering the platform or simply want to understand more about its eCommerce and advertising functionality.

What If I Need Help With My Own HighLevel eCommerce or Advertising Setup?

A live workshop can teach you the functionality and principles.

But your own sales process may need more detailed work.

Perhaps you need help:

• creating products;
• setting up an online store;
• building payment links;
• setting up subscriptions;
• creating and selling gift cards;
• creating coupon campaigns;
• connecting purchases to workflows;
• building landing pages;
• configuring Ad Manager;
• connecting Meta or Google Ads;
• setting up conversion tracking;
• mapping advertising leads into your sales pipeline;
• or training your team.

That’s where I can provide remote HighLevel training and Done-With-You implementation.

For larger projects and teams, on-site HighLevel training and implementation is also available throughout the UK and internationally.

If you’re experiencing a technical problem rather than needing implementation or training, take a look at my guide to HighLevel support in the UK.

Frequently Asked Questions About HighLevel eCommerce & Ad Manager

Does GoHighLevel Have eCommerce?

Yes.

HighLevel includes product, payment and online store functionality that can be used to sell products and services online.

It can support physical products, digital products, one-time offers, recurring subscriptions and gift cards.

Can I Build an Online Store in HighLevel?

Yes.

HighLevel includes an online store builder with product listings, product pages, cart, checkout and order confirmation pages.

Can HighLevel Sell Physical Products?

Yes.

HighLevel can be used to sell physical products and manage orders and fulfilment information.

Can HighLevel Sell Digital Products?

Yes.

HighLevel supports digital products as well as other product types.

The customer journey after purchase should be designed around how access or delivery needs to work.

Can HighLevel Sell Subscriptions?

Yes.

Recurring products and subscription models are supported.

This can be useful for memberships, recurring services, software and other ongoing offers.

Can HighLevel Create Payment Links?

Yes.

HighLevel Payment Links allow you to create a hosted checkout page and send customers a direct link to pay.

This can be useful when a complete store or funnel would be unnecessary.

Can HighLevel Sell Gift Cards?

Yes.

HighLevel includes dedicated Gift Card functionality inside Payments.

You can create branded digital gift cards and sell them through dedicated checkout links and supported HighLevel checkout experiences.

Can Customers Buy HighLevel Gift Cards for Someone Else?

Yes.

Customers can purchase gift cards for themselves or as a gift for another person.

Gift cards can be delivered immediately or scheduled for a future date.

Can HighLevel Gift Cards Be Sold Using a QR Code?

Yes.

HighLevel can generate a QR code that directs customers to the gift card checkout.

This can be useful for printed materials, counters, venues, events and other offline marketing.

Can HighLevel Gift Cards Be Sold Through an Online Store?

Yes.

Gift cards can be sold through supported HighLevel selling experiences, including Stores.

Can HighLevel Gift Cards Be Used With Payment Links?

Yes.

A gift card can be added as a product to a HighLevel Payment Link and that checkout can then be shared directly with customers.

Can HighLevel Track Gift Card Balances?

Yes.

HighLevel tracks issued gift cards, including their status, balance and redemption information.

Can I Send a Free Gift Card to a Customer in HighLevel?

Yes.

HighLevel allows businesses to issue gift cards directly to contacts without requiring payment.

This can be useful for loyalty rewards, VIP benefits, service recovery, promotional credit or customer goodwill.

Can HighLevel Use Coupon Codes?

Yes.

HighLevel supports both percentage-based and fixed-value coupon discounts.

Coupons can be used across supported payment experiences and targeted to eligible products or pricing options.

Can HighLevel Accept Apple Pay and Google Pay?

Yes, in supported payment areas and where the relevant payment-provider configuration is in place.

Payment-method availability can vary depending on the checkout type and payment provider.

Can HighLevel Track Orders?

Yes.

Orders and payments can be tracked through the Payments area.

Can a HighLevel Purchase Trigger a Workflow?

Yes.

Payment and order activity can be used as part of automated workflows.

This means a purchase can trigger confirmation, onboarding, fulfilment notifications or other customer communication.

Can HighLevel Replace Shopify?

For some businesses, potentially.

HighLevel now has genuine online store and product functionality.

However, Shopify remains a specialist eCommerce platform with a very large ecosystem.

Whether HighLevel should replace Shopify depends on the complexity of your store, fulfilment, inventory, apps and wider business requirements.

What Is HighLevel Ad Manager?

HighLevel Ad Manager is a central advertising tool that allows users to create, manage and monitor campaigns across supported advertising platforms.

It helps bring advertising closer to the CRM, landing pages and sales process.

Which Advertising Platforms Does HighLevel Ad Manager Support?

HighLevel currently supports advertising across Meta, Google and LinkedIn.

Exact campaign types and available features differ between platforms.

Can HighLevel Manage Facebook Ads?

Yes.

HighLevel Ad Manager supports Meta advertising, which includes Facebook and Instagram.

Can HighLevel Manage Google Ads?

Yes.

HighLevel Ad Manager supports Google Ads campaign creation and management.

Can HighLevel Manage LinkedIn Ads?

Yes.

LinkedIn Ads are supported within HighLevel Ad Manager and can be particularly useful for B2B advertising.

Can HighLevel Ads Connect to My CRM?

That is one of the major strategic benefits.

Advertising leads can ultimately be captured into HighLevel and managed using CRM data, workflows and pipelines.

The exact setup depends on the campaign and conversion journey.

Does HighLevel Ad Manager Have AI?

Yes.

HighLevel now includes AskAI for Ad Manager.

It can assist with supported Meta and Google advertising workflows using natural-language interaction.

Can AI Create My HighLevel Ads Automatically?

AI can assist with campaign creation and advertising workflows, but you should still review what is produced.

The most important inputs remain your audience, offer, evidence and marketing strategy.

Should I Use Meta Ads or Google Ads?

It depends on your objective and audience.

Google can be particularly useful when people are actively searching for something.

Meta can be powerful for reaching audiences before they are actively searching.

The correct channel depends on the buying journey and offer.

Can HighLevel Advertising Send Leads Into a Sales Pipeline?

Yes, depending on how your lead capture and workflow process is configured.

This allows paid advertising leads to become visible opportunities rather than simply names on a spreadsheet.

Is the HighLevel eCommerce & Ad Manager Workshop Free?

Yes.

The eCommerce & Ad Manager workshop is part of MarketerM8’s programme of free live HighLevel training workshops.

There’s no charge to attend the live workshop.

Do I Need to Be a MarketerM8 Customer to Attend?

No.

You can attend our free HighLevel training workshops without being a MarketerM8 subscriber.

Can I Ask Questions During the eCommerce & Ad Manager Workshop?

Yes.

That’s one of the advantages of live HighLevel training.

You can see the eCommerce and advertising tools being explained and ask questions about the functionality and marketing principles we’re discussing.

What Should I Learn After HighLevel eCommerce & Ad Manager?

If you’re sending advertising traffic to dedicated pages, our HighLevel Websites & Funnels workshop is particularly relevant.

If purchases and advertising leads need automated follow-up, move on to HighLevel Automation & Workflows.

You can explore all the subjects in our free HighLevel training programme.

Ready to Sell More With HighLevel?

Don’t think of eCommerce as simply:

“How do we take payment?”

And don’t think of advertising as simply:

“How do we get more clicks?”

Think about the complete journey.

Who are we targeting?

What are we offering?

Where should they land?

How do they buy or enquire?

What happens after that?

And did the campaign actually generate profitable business?

That’s exactly what our eCommerce & Ad Manager workshop is designed to help you understand.