Entrepreneurs Circle

Entrepreneurs Circle launch GenieAI (Genie AI)

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Today (19th July 2023) the Entrepreneurs Circle's launched their new 'CRM System' - GenieAI As a marketing automation expert since 2009 and Entrepreneurs Circle Certified Coach, I have assisted many EC clients with advanced marketing and sales automation strategies and implementation. This has resulted in extensive experience of systems such as Keap (Infusionsoft), ActiveCampaign, MailChimp and...
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GenieAI (Entrepreneurs Circle) Advanced Help and Support

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In addition to supporting clients with their marketing automation using Keap (Infusionsoft) and Highlevel for over 14 years , I also assist Entrepreneurs Circle clients in setting up and managing GenieAI to enable the rhythmic acquisition of customers. An added benefit that I bring to the table is that I am also a certified Entrepreneurs Circle Coach, which means that the marketing support I pr...
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Fix broken links on your website and improve your SEO

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If you are following the They Ask, You Answer methodology and creating content on your website then inevitably you will be including links to other pages and external websites. When these links become broken then apart from giving your website visitors a negative and frustrating experience it is also noticed by the Google spiders when they index your site. And so can adversely affect your SEO r...
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The Eric the Ferret Email – a crafty email that re-engages prospects who have “gone dark”

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Use the Eric the Ferret email to re-engage with prospects who have "gone dark" and fail to respond to your emails and phone calls. Every time I deploy this crafty email from The Entrepreneurs Circle it makes me smile - because it works. Each time I send it to a prospect who is failing to respond to my emails or phone calls it works - because it stands out in the inbox, it's engaging and mak...
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Consultant and coach lead generation. Do you really need to buy more consulting and coaching sales leads?

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*************************************************************** UPDATE MARCH 2022 I am currently inviting established consultants and coaches to trial my "Keap for Consultants" marketing and sales system as Beta testers. I will give beta testers a proven marketing and sales system worth £5000 and all I ask is that you provide feedback to enable me further improve the system. Click here to ...
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The Top 24 Marketing Copywriting Angles for Marketers

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When creating marketing and advertisement copy there are 24 marketing copywriting angles you can take... 1 New The most popular messaging. People are attracted to the new and shiny, so definitely test this out if it is something new but don't lie about it 2 Save Money Who doesn't love to get a deal and save money? 3 Save Time We each only have so many hours in a day. Everyone loves a s...
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Have you read ‘They Ask You Answer’ by Marcus Sheridan ⭐⭐⭐⭐⭐

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Have you had a chance to read "They Ask, You Answer" by Marcus Sheridan yet? If you are conducting marketing for a small business then this is a must-read for you! This book provides a view of blogging, content marketing and SEO that non-techie, business owners can understand and implement. The book is full of real-life examples and Marcus uses the resurrection and growth of his struggli...
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Renewable energy lead generation. Do you really need more renewable energy sales leads?

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You have no doubt arrived at this post because you are looking for more renewable energy sales leads from your lead generation for your renewable energy business. But is this really the case? So do the lead generation maths stack up? If you double the number of sales leads then you will double your sales and grow your business. That is true, but at the same time, you will probably more than dou...
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Solar panel lead generation. Do you really need more solar panel sales leads?

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You have no doubt arrived at this post because you are looking for more solar panel sales leads from your lead generation for your renewable energy business. But is this really the case? So do the lead generation maths stack up? If you double the number of solar panel sales leads then you will double your sales and grow your business. That is true, but at the same time, you will probably more t...
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The X Factor recruitment interview technique from the Entrepreneurs Circle

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Are you an employer fed up with the age-old, traditional, and time inefficient interviewing technique? There surely must be a better way? You know how it goes - you place an advert, get hundreds of responses. Whittle these down to a few. Invite them for an interview. You block out time to interview - some candidates turn up, others don't bother. It's all so time-consuming and a real chor...
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DEA officer stops at a ranch in Texas and talks with an old rancher.

A Drug Enforcement Administration (DEA) officer stops at a ranch in Texas and talks with an old rancher. He tells the rancher, “I need to inspect your ranch for illegally grown dr*gs.” The rancher says, “Okay, but do not go in that field over there,” as he points out the location. The DEA officer verbally explodes saying, “Mister, I have the authority of the Federal Government with me.” Reaching into his rear pants pocket, he removes his badge and proudly displays it to the rancher. “See this badge? This badge means I am allowed to go wherever I wish… On any land. No questions asked or answer given. Have I made myself clear? Do you understand? ” The rancher nods politely, apologizes, and goes about his chores. A short time later, the old rancher hears loud screams and sees the DEA officer running for his life chased by the rancher’s big Santa Gertrudis Bull… With every step, the bull is gaining ground on the officer, and it seems likely that he’ll get gored before he reaches safety. The officer is clearly terrified. The rancher throws down his tools, runs to the fence, and yells at the top of his lungs… “Your badge… Show him your badge!” Of course, nothing to do with marketing, but made me laugh. And you have to have a bit of fun in the working day – Julian
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“Waiting List” and “Baby Boomer Businesses” concepts from Daniel Priestley on the Steven Bartlett podcast

I was watching the Daniel Priestley interview on the Steven Bartlett podcast “Diary of a CEO”. It’s a fantastic interview full of nuggets from Daniel, you should definitely take a look. Click Here to watch it on Youtube The two big takeaways for me. The Waiting List Concept. Check out from minute 7 of the recording. Although not a new idea it is very powerful. I advised a client in the past to do this who sold live courses. I said when there was no live course available to buy then put up a waiting list. On the next course sale they did £500K in sales – just from the hot waiting list. Tools like Marketer-M8 (HighLevel) are perfect this for this job. And I have even created a Waiting List snapshot I can give to Marketer-M8 users. Baby Boomer Businesses. Check out the recording at 1hr 38 minutes with Daniel and Steven. Here Daniel explains that the big opportunity is not in building a sexy online “unicorn” business from scratch (luck + very hard work). But to acquire Baby Boomer Businesses that have run out of steam as the owner approaches retirement and the business is in need of revitalisation. Not the most sexy businesses, eg lift maintenance. But with the right deal they can be purchased for very little money upfront (like a management buy out) and flipped into valuable concerns. Daniel gives an example of one company using paper orders on spikes to manage the business processes. And this is what gets me excited, as tools like Marketer-M8 (HighLevel) are the perfect solution to automating business and marketing processes in these smaller companies. If any of the above has resonated with you I would be happy to have a chat, just schedule a call. Click here.
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Northern and Southern Ireland HighLevel training and implementation visit next week

Next week I will be in Ireland with a number of clients on both sides of the border, where I will be training and implementing HighLevel marketing automation. I will be working with clients who are completely new to HighLevel and we are setting up marketing automation for the first time. And I will be working with clients who want to become more advanced HighLevel marketers. If you are located in Ireland and thinking about HighLevel then this may be the perfect time to meet up. I will be starting off in Dublin on the Sunday then I will be traveling up to Belfast. If you are interested in speaking further regarding HighLevel then please schedule a Discovery call. Julian
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Neat marketing idea – A creative door drop/insert I received today

I received this flyer through the door today from the local conservative councillor in the run up to the May local elections. I thought this was rather creative – it got my attention. It looks like one of those cards that the courier leaves when he was unable to deliver a package – who is going to ignore that? this is sure to get picked up and get attention. If door drops are part of your marketing arsenal then may be you should test one that looks like a “we tried to deliver” card. Link to download full design.
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DEA officer stops at a ranch in Texas and talks with an old rancher.

A Drug Enforcement Administration (DEA) officer stops at a ranch in Texas and talks with an old rancher. He tells the rancher, “I need to inspect your ranch for illegally grown dr*gs.” The rancher says, “Okay, but do not go in that field over there,” as he points out the location. The DEA officer verbally explodes saying, “Mister, I have the authority of the Federal Government with me.” Reaching into his rear pants pocket, he removes his badge and proudly displays it to the rancher. “See this badge? This badge means I am allowed to go wherever I wish… On any land. No questions asked or answer given. Have I made myself clear? Do you understand? ” The rancher nods politely, apologizes, and goes about his chores. A short time later, the old rancher hears loud screams and sees the DEA officer running for his life chased by the rancher’s big Santa Gertrudis Bull… With every step, the bull is gaining ground on the officer, and it seems likely that he’ll get gored before he reaches safety. The officer is clearly terrified. The rancher throws down his tools, runs to the fence, and yells at the top of his lungs… “Your badge… Show him your badge!” Of course, nothing to do with marketing, but made me laugh. And you have to have a bit of fun in the working day – Julian
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Top Tips On How To Send Cold Emails With HighLevel

Cold emailing can be an effective tool for generating leads and boosting revenue. However, many Email Service Providers (ESPs) make this very difficult. But features within HighLevel enable us to upload cold email lists and email them. But even so this has to be done carefully. Guide to Sending Cold Emails With HighLevel Understanding Cold Email Cold emailing involves reaching out to potential prospects with whom you’ve had no previous contact. It aims to establish relationships that could convert into sales. For instance, an accountancy practice may use cold emailing to attract new clients and so increase sales. Reasons Email Accounts Get Blocked The idea that sending cold emails will block your account is a myth. Accounts get blocked when the sender breaks the rules. Common Reasons for Email Blocks Include: No SPF, DKIM, and DMARC records Excessive spam complaints Excessive email bounces (non-deliverable email addresses) Sending too may emails per day Using spammy words in copy Shared sending domain provided by email sending service. (one bad sender damages the reputation of everyone else) Best Practices for Sending Cold Emails with HighLevel Set up Your Sending Domain: In the Email Services in the HighLevel account settings be sure to set up the Sending Domain. If you do not want to use your main website domain then purchase a new domain that looks similar. If using your main website address be sure to set the email sending domain on a sub domain – to ensure you do not “break” your regular email service. Then in Company settings, set up the Branded Domain with a sub domain. This ensures any links that go out in emails are the same domain – so everything matches. And if you can match the From email address in the email to to the sending domain then all the better. Warm Up Your Email Account: Gradually increase your email volume to avoid being flagged as spam. Start with 50 per day and work your way gradually to larger volumes Craft a Targeted Prospect List: Clean your list before sending. Remove generic emails eg sales@. info@ etc Verify Email Addresses: Switch on Email Verification in your HighLevel account – this will check the email is valid before attempting to send the email. So reducing the bounce rate. A key indicator for the spam filters. Personalize Your Messages: Address recipients by name and include relevant details. So the email looks less spammy and recipients are more likely to engage Look to create engagement: Spam filters measure the engagement generated with your emails. If you get low engagement, then you are more likely to get your emails filtered into spam. Ways to generate engagement – ask people to reply to your emails – even just asking them to reply “yes, they got the email” is enough and does not require a response. Send links they will want to click – a link click is engagement. Create an Indoctrination Workflow – every new contact goes into a 1 week, non salesy campaign where you look to build Know, Like and Trust to your brand and create engagement. Avoid Spam Triggers: Steer clear of words like “free,” “deal,” or “discount.” AVOID SHOUTING WITH CAPS and excessive !!!!! punctuation in subject lines. Limit Links and images: Too many links can make emails appear suspicious. (Would you send a friend or colleague an email with 20 images and 20 links? – by stuffing the email with links and images you flag yourself as a spammer to the spam filters Manage Your Email Volume: Ideally keep your daily emails per account under 50 to maintain deliverability. With large lists this may not be feasible – but gradually work up to larger daily volumes. Within your HighLevel campaigns and Workflows we can switch on “drip” mode. Balance Text and images: Prefer text over images to avoid triggering spam filters. Definitely do not send emails with just one huge image with your entire copy embedded. Filters do not like this as they cannot “read” what you are saying. Include an Unsubscribe Link: Allow recipients an easy way to opt out. By default this is switched “on” in HighLevel. But unlike other email services, in HighLevel we can disable this if required which gives us the flexibility to create out our own bespoke unsubscribe link which we can control. Use HighLevel Trigger Links to do this Monitor Metrics: Keep tabs on deliverability, open rates, and other important metrics. A great feature with HighLevel is that if they have concerns about your emailing then they will reach out to you and your HighLevel agency with an email to let you know that there is an issue and make valid suggestions on how to correct the issue. And the provide useful resouces. If you should notice that email deliverability drops off then in HighLevel we have the option to switch to a new sending domain. Sending cold emails with HighLevel can expand your network and grow your business if done correctly. By adhering to best practices, you can ensure your emails reach the intended inboxes without getting blocked. If you would like to arrange a call to discuss a particular issue you are experiencing please book a discovery call here.
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Entrepreneurs Circle