My journey to becoming an Keap / Infusionsoft Consultant
I have been a direct response marketer since 1996, way before the internet became what we know today. But since 2009, as the Internet really took hold as the dominant medium I have concentrated on online direct response marketing. It was a natural transition for me to online marketing as all my traditional offline experience as a direct response marketer
is still highly relevant – the psychology of direct sales is still the same, only the technology has changed. After all, what we now call an ‘e-commerce business’ today used to be called a ‘mail order business’. Hence my years working in the mail-order business figuring out how to build sales is an education that money cannot buy and sets me way ahead of most.
When I first started marketing and selling online it was clear that there had to be a way to automate the online marketing process. It held me back using disparate systems like Aweber or Constant Contact for emails
and PayPal for orders where the resulting data could not be fully leveraged to drive sales. It is pointless having stand-alone systems where email systems and order systems do not ‘talk’ to the customer database or affiliate programme effectively. This ‘Multi-System Chaos’ is what led me to Keap / Infusionsoft, the CRM and marketing automation system. Within 6 months of adopting Keap / Infusionsoft I had generated over £500,000 in sales and an email list of over 300K.
And once I had built the email list I was able to create a subscription membership site that generated over £100K revenue in the first year. All this was made possible with Keap / Infusionsoft marketing automation. After experiencing the sales-generating power of Keap / Infusionsoft I was a convert and have specialised in Keap / Infusionsoft CRM and marketing automation ever since.
In 2014, after several years as an unofficial Keap / Infusionsoft consultant, I became a Certified Partner. As a Keap / Infusionsoft Certified Partner, I am officially recognised as a leading expert having undertaken the rigorous certification process and ongoing training. I am the #1 ranked Keap / Infusionsoft Consultant based on verified client feedback on the Keap / Infusionsoft Marketplace.
After a 24 year career in marketing I am regulary asked by clients to advise them on marketing issues and so in 2020 it became a natural progression to become a marketing coach after I learnt from Nigell Boterill about the Entrepreneurs Circle Coaching Programme. This gives me a solid foundation for further assisting my clients as a marketing coach. You can check out my Entrepreneurs Certified Coaching listing.
If you would like to learn more about how I could help you then simply book a short 15-minute Discovery call.
