New Fitted Kitchen sales leads. Do you really need more fitted kitchen sales leads?

You have no doubt arrived at this post because you are looking for new fitted kitchen sales leads for your business. But is this really the case?

So do the maths stack up? If you double the number of new kitchen sales leads then you will double your sales and grow your business. That is true, but at the same time, you will probably more than double the cost of your advertising. (It will most likely cost you more than double as you will no doubt already be using the most responsive advertising medium, so you will have to start using less responsive advertising and so use more of it. So your costs will be higher).

And there are other factors at play too. Take a look at these sales rules.

fitted kitchen sales leads

Did you find this content useful?
Sign up for my free
Marketing Hints, Tips and Hacks email newsletter every Tuesday at 11am.

=> Sign up here <=

 

So if you have a kitchen sales team then the sales team will first focus on the easy sales and they will not consistently follow up with the lukewarm/ colder leads as these may not enable them to meet their kitchen sales target for the month. As a result, those leads who are not ready to buy now will quickly get forgotten about and “fall between the cracks”.  As I mentioned above, as you go to “weaker” advertising in order to generate new leads, so you will generate less responsive leads and so you see the issue – you are generating lower value leads that are harder to close, that the sales team do not want and they cost you more money.

new fitted kitchen sales leadsSo what is the solution? Before you spend any more money on new kitchen sales leads you need to implement an automated sales and marketing system that will work in sync and support your sales team. A system that does all the hard work in following up with prospective clients and nurturing them to a point where they are “warmed up” sufficiently to make it worthwhile for a salesperson to speak with them. This way the leads that have cost you money do not “fall between the cracks”.

So let’s look at the maths with a quick calculation.

Say you are currently getting a 1% conversion rate from your sales leads, and leads are costing £1 each. So the Cost per Acquisition (CPA) is £100. OK, let us say you implement a marketing automation system to automatically nurture those leads and then pass them over to the sales team when they are ready to buy. So we still get the initial 1% conversion. But then say we consistently follow up with the remaining 99% (who did not buy) over the longer term so that they begin to know, like and trust us. Now, say over the next 2 years we follow up automatically and gain another 2 sales from the initial 99 leads. So now then numbers look like this. We have 3X our conversion rate and so we have tripled the size of our business. Because we did not spend any more money on lead acquisition, so our Cost of Acquisition has come down from £100 to only £33. And this is without spending any additional money on advertising and lead generation.

Now at this point, you have an efficient kitchen sales and marketing machine that efficiently converts leads. And now you can start to look at using lower value/ higher-cost sources of leads because you have an efficient sales and marketing machine that can profitably convert poorer quality leads. At this point, you can effectively afford to outspend your competitors on advertising and marketing.

Entrepreneurs Circle Certified CoachAnd all this is before we even consider the best AND lowest cost of leads for your business. Referrals from existing kitchen customers. Are you actively asking your existing kitchen customers to refer friends and family to your business? The chances are that you are not proactively harnessing this source of leads. Once you have an efficient sales and marketing system in place then referral marketing can also happen consistently on autopilot.

So – do you really need more new fitted kitchen sales leads  -or do you need a system to convert more effectively the leads you are already generating? If you are interested then this is exactly where I help my clients. If you would like to book a free Discovery call at a mutually convenient day and time then click here.

new kitchen sales leads

Kitchen photo by Christian Mackie on Unsplash

Jordan Conlin – Exhibition Organiser

I would definitely recommend Julian to other Keap / Infusionsoft clients…

Jordan Conlin - SHOUT Network

 

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

What is Entrepreneurs Circle Coaching and how can it help you?

As an Entrepreneurs Circle coach, I work with small business owners to crack the rhythmic acquisition of customers, so that the business delivers the profits and drawings that you require. The Entrepreneurs Marketing System is fundamental to coaching and has been developed by the Entrepreneurs Circle over the past 10 years while successfully working with thousands of small business owners.

Interested? Request a full information pack to mull over with a brew.

>> REQUEST INFORMATION PACK <<

 

 

Top