🎓 HighLevel Live Training Workshop #8 : Websites & Funnel Workshop

HighLevel isn’t only a CRM and marketing automation platform.

You can also use it to build websites, landing pages and sales funnels.

That means your website, forms, calendars, CRM, workflows and follow-up can all potentially sit inside the same system.

For example:

That’s where HighLevel websites and funnels become interesting.

You’re not simply building pages.

You’re building the front end of a customer journey that connects directly into your CRM and automation.

Our free HighLevel Websites & Funnels training workshop is designed to show you how the tools work and, more importantly, how to use them as part of your wider marketing system.

This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops.

What Is the HighLevel Website Builder?

HighLevel includes a visual website builder that lets you create webpages without needing to code everything from scratch.

You can build pages using sections, rows, columns and content elements such as:

• headlines;
• text;
• images;
• buttons;
• forms;
• surveys;
• calendars;
• videos;
• testimonials;
• and other content.

The important advantage is that these pages can connect directly with the rest of your HighLevel account.

So if somebody completes a form or books an appointment, the CRM and automation can immediately take over.

What’s the Difference Between a Website and a Funnel?

This is one of the first things to understand.

A website normally gives visitors several choices.

They may browse:

• your homepage;
• services;
• about page;
• contact page;
• blog;
• or other information.

A funnel is usually more focused.

It is designed around a particular journey or conversion objective.

For example:

Or:

The exact terminology matters less than understanding the objective.

What do you want the visitor to do next?

Start With the Customer Journey, Not the Page Builder

Before you start dragging sections onto a HighLevel page, ask what you’re trying to achieve.

For example:

• Generate an enquiry?
• Get somebody to book a call?
• Sell a product?
• Register somebody for an event?
• Capture a lead magnet request?
• Explain a service?
• Get someone to complete an application?

Once you know the objective, the page becomes much easier to design.

A Pretty Website Isn’t Necessarily a Good Website

It’s very easy to get distracted by design.

Animations.

Fancy backgrounds.

Huge images.

Interesting layouts.

But none of those things automatically make a page effective.

A useful page needs to communicate clearly.

The visitor should quickly understand:

• what you do;
• who it’s for;
• why they should care;
• what action they should take;
• and what happens next.

Design should support the message, not compete with it.

HighLevel Landing Pages

Landing pages are often used for a specific marketing campaign.

For example, you might create a dedicated page for:

• a Google Ads campaign;
• a Facebook or Instagram campaign;
• a lead magnet;
• a webinar;
• an event;
• a service offer;
• or a particular audience.

A dedicated landing page can be much more focused than sending everyone to your homepage.

It lets you align the message closely with the advert, email or link that brought the visitor there.

Use HighLevel Forms to Capture Leads

One of the most natural integrations is between HighLevel pages and HighLevel forms, surveys and quizzes.

A visitor lands on the page.

They complete a form.

The data can go directly into your CRM.

From there you can potentially:

• create a contact;
• update custom fields;
• create an opportunity;
• notify your team;
• send confirmation;
• or trigger a workflow.

That’s much more useful than receiving another website enquiry in an inbox and hoping somebody remembers to deal with it.

Use HighLevel Calendars on Your Website or Funnel

You can also integrate HighLevel calendars into your customer journey.

For example:

Now the webpage, calendar, CRM and automation are all working together.

Connect Your HighLevel Website to Workflows

This is where the wider platform becomes particularly valuable.

A webpage isn’t necessarily the end of the marketing journey.

It may simply be the point where somebody takes an action that triggers the next stage.

For example:

You can learn more about that in our HighLevel Automation & Workflows workshop.

Websites and Sales Pipelines Can Work Together

If your website generates sales enquiries, those leads should ideally become visible in your CRM.

A form submission can potentially become a new opportunity in your HighLevel sales pipeline.

That helps your team answer:

• Who has just enquired?
• Who is responsible?
• Has anyone followed up?
• What stage is the opportunity at?
• What might the sale be worth?

This is where your website stops being a brochure and starts becoming part of the sales system.

HighLevel Funnels Can Support Lead Generation

A funnel can be particularly useful when you want to guide somebody through a specific series of steps.

For example:

Or:

The funnel provides the visible journey.

HighLevel’s CRM and workflows can handle much of what happens behind the scenes.

HighLevel Funnels Can Support Sales

Funnels can also be used further down the buying journey.

For example:

• sales pages;
• order pages;
• upsell pages;
• confirmation pages;
• application funnels;
• consultation booking funnels;
• or offer-specific landing pages.

Again, the structure should be driven by what you’re trying to achieve rather than simply copying somebody else’s funnel.

Don’t Make Every Page a Funnel

Funnels are useful.

That doesn’t mean every visitor should be forced through a tightly controlled journey.

Sometimes people want to explore your business.

They want to read about several services.

They want to know who you are.

They want to browse before taking action.

That’s what a traditional website is good at.

Use websites and funnels for the jobs they’re best suited to rather than treating one as universally better than the other.

HighLevel Websites Can Use Your Own Domain

For a professional website or funnel, you’ll normally want to use your own domain or subdomain rather than a generic temporary URL.

This helps keep your brand consistent and makes pages easier to present professionally.

Domain setup can feel technical the first time you do it, but it’s an important part of publishing a HighLevel website properly.

Think About Mobile First

Many visitors will see your page on a phone.

So don’t design the page on a large desktop screen and assume it will automatically work well everywhere else.

Check:

• headlines;
• font sizes;
• buttons;
• images;
• forms;
• spacing;
• navigation;
• and page length.

Make sure the important action is obvious on mobile too.

Page Speed Matters

A webpage that takes too long to load creates friction before the visitor has even read your offer.

Large images, unnecessary scripts and overly complicated pages can all contribute to poor performance.

Keep pages as lean as they reasonably can be.

Again, more design elements don’t necessarily create a better marketing result.

HighLevel Websites and SEO

If you’re building a website that you want people to discover through Google or AI search, content and structure matter.

You need to think about things such as:

• page titles;
• clear headings;
• useful content;
• search intent;
• internal links;
• image alt text;
• meta descriptions;
• and page structure.

SEO isn’t something you “switch on” after building the page.

The page needs to be created around what people are actually searching for and the questions they need answered.

AI Search Changes How We Should Think About Website Content

People increasingly ask AI tools questions instead of searching only through traditional Google results.

That means useful website content should be easy for both humans and AI systems to understand.

Clear headings, direct answers, FAQs, examples and specific evidence can all help make your content easier to retrieve and understand.

This is one of the reasons we’re increasingly creating pages like this one as genuine learning resources rather than thin promotional pages.

Use HighLevel Websites for More Than Your Main Website

You don’t necessarily need to move your entire existing website into HighLevel.

HighLevel can also be useful for focused marketing assets such as:

• campaign landing pages;
• event registration pages;
• lead magnet pages;
• booking pages;
• offer pages;
• temporary campaigns;
• or niche-specific funnels.

This means you can potentially keep an existing WordPress or other website while using HighLevel for campaign-specific pages that need tight CRM integration.

Can HighLevel Replace WordPress?

For some businesses, yes.

For others, not necessarily.

HighLevel can build websites, pages and funnels, but WordPress has a huge ecosystem and can be extremely flexible for content-heavy or highly customised sites.

The right question isn’t:

“Which platform is better?”

It’s:

“Which platform is the better fit for what we’re trying to build?”

A business might even use both.

Can HighLevel Replace ClickFunnels?

For some businesses, potentially yes.

HighLevel includes funnel-building functionality alongside CRM, workflows, email, SMS, calendars and other tools.

That consolidation can be attractive.

But again, compare your actual requirements rather than simply replacing software for the sake of consolidation.

Test the Whole Journey, Not Just the Page

A page can look perfect and still fail operationally.

Test what happens after someone takes action.

If they complete a form:

• Does the contact appear?
• Are fields mapped correctly?
• Does the workflow start?
• Is the opportunity created?
• Does the salesperson get notified?
• Does the customer receive confirmation?

If they book:

• Does the appointment appear correctly?
• Are reminders triggered?
• Does the sales process update?

Test the customer journey, not merely the webpage.

Website & Funnel Training Backed by Real Marketing Experience

This is where my background becomes particularly relevant.

I’ve worked hands-on in direct marketing since 1996 and with CRM and marketing automation since 2009.

Since 2009, I’ve helped hundreds of businesses improve, automate and systemise their marketing.

I’m also a Certified Entrepreneurs Circle Marketing Coach and have helped Entrepreneurs Circle GenieAI subscribers implement AI and marketing automation within their businesses.

Through my own HighLevel agency, MarketerM8, I’ve personally onboarded more than 100 HighLevel users.

So when we look at websites and funnels, I’m not simply asking:

“How do we make this page look nice?”

I’m also asking:

• Who is the visitor?
• What do they want?
• What should the page communicate?
• What action do we want them to take?
• What should happen after they take it?
• How does the CRM capture the information?
• How should HighLevel follow up?
• And how do we measure whether the page is doing its job?

That’s the difference between simply building a webpage and building a marketing system.

What Will You Learn in the HighLevel Websites & Funnels Workshop?

This free live workshop is designed to help you understand HighLevel’s website and funnel tools and how they fit into the wider platform.

We’ll explore areas such as:

• the HighLevel website builder;
• the HighLevel funnel builder;
• websites vs funnels;
• landing pages;
• page structure;
• headlines and calls to action;
• forms and surveys;
• calendar integration;
• connecting pages to workflows;
• connecting leads to sales pipelines;
• domains and publishing;
• mobile optimisation;
• basic SEO considerations;
• conversion-focused page design;
• testing the complete customer journey;
• and common website and funnel mistakes to avoid.

The objective isn’t simply to learn how to move boxes around a page.

It’s to understand how your pages can become part of a joined-up marketing, CRM and automation system.

Websites & Funnels Is Part of Our Free HighLevel Training Programme

This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops.

The programme is designed to help you learn HighLevel one practical area at a time.

If you’re completely new to HighLevel, start with our HighLevel Foundations for Beginners workshop.

Websites & Funnels also connects particularly closely with:

• Forms, Surveys & Quizzes, because pages need ways to capture leads;
• Calendars & Appointments, because pages can lead directly into booking;
• Automation & Workflows, because page activity can trigger follow-up;
• and Sales Pipelines & Opportunities, because enquiries can become trackable deals.

Do I Need to Be a MarketerM8 Customer?

No.

You don’t need to be a MarketerM8 subscriber to attend our free live HighLevel training workshops.

You can attend whether you’re already using HighLevel, considering the platform or simply want to understand more about its website and funnel capabilities.

What If I Need Help Building My Own HighLevel Website or Funnel?

A live workshop can teach you the tools and principles.

But your own website or funnel may need more detailed work.

Perhaps you need help:

• planning a landing page;
• designing a funnel journey;
• building a lead generation page;
• connecting forms to your CRM;
• connecting calendars to your pages;
• building workflow follow-up;
• creating sales opportunities from enquiries;
• setting up domains;
• migrating from another website platform;
• improving a page that isn’t converting;
• or training your team.

That’s where I can provide remote HighLevel training and Done-With-You implementation.

For larger projects and teams, on-site HighLevel training and implementation is also available throughout the UK and internationally.

If you’re experiencing a technical problem rather than needing implementation or training, take a look at my guide to HighLevel support in the UK.

Frequently Asked Questions About HighLevel Websites & Funnels

Can GoHighLevel Build Websites?

Yes.

HighLevel includes a website builder that allows you to create webpages using a visual editing interface.

The benefit is that the website can connect directly with your HighLevel CRM, forms, calendars and automation.

Can GoHighLevel Build Funnels?

Yes.

HighLevel includes funnel-building functionality for creating more focused marketing and sales journeys.

Funnels can be used for lead generation, bookings, applications, sales and other conversion-focused processes.

What’s the Difference Between a HighLevel Website and Funnel?

A website typically allows visitors to explore several pages and different areas of your business.

A funnel is normally designed around a more focused journey with a particular action in mind.

Neither is universally better. Use the structure that best fits the visitor’s objective.

Can HighLevel Build Landing Pages?

Yes.

HighLevel can be used to create dedicated landing pages for campaigns, offers, lead magnets, events and other marketing activity.

A focused landing page can be particularly useful when you want the message to match a particular advert or campaign.

Can I Put HighLevel Forms on a HighLevel Website?

Yes.

HighLevel forms can be incorporated directly into pages and used to capture information into your CRM.

Those submissions can then trigger workflows and other actions.

Can I Put a HighLevel Calendar on a Website or Funnel?

Yes.

Calendars can be incorporated into the booking journey so prospects or customers can schedule directly from your pages.

That booking can then connect to confirmation, reminders and other automation.

Can HighLevel Websites Trigger Workflows?

The page itself doesn’t need to be thought of as the workflow trigger.

Actions visitors take on the page, such as submitting a form or booking an appointment, can be used to trigger HighLevel workflows.

This connects the visible website journey with what happens inside the CRM.

Can a HighLevel Website Create Sales Opportunities?

Yes, indirectly through forms, workflows and opportunity automation.

For example, a quote request submitted on a HighLevel page could result in a new opportunity appearing in your sales pipeline.

Can HighLevel Replace WordPress?

For some businesses, yes.

HighLevel can build complete websites and may simplify things for businesses that want their website tightly connected to CRM and automation.

However, WordPress remains extremely flexible and may still be the better fit for some content-heavy or highly customised websites.

Can I Use WordPress and HighLevel Together?

Yes.

You don’t necessarily have to choose one or the other.

A business may keep its main website on WordPress while using HighLevel for landing pages, forms, calendars, funnels and CRM automation.

Can HighLevel Replace ClickFunnels?

Potentially, yes.

HighLevel includes funnel-building functionality alongside CRM, automation, email, SMS, calendars and other features.

Whether you should replace ClickFunnels depends on how you use it and whether HighLevel meets your particular requirements.

Can I Connect My Own Domain to a HighLevel Website?

Yes.

HighLevel websites and funnels can be published using custom domains or subdomains.

This allows you to present pages under your own brand rather than relying on temporary platform URLs.

Can HighLevel Websites Be Mobile Friendly?

Yes, but you should still check and optimise the mobile experience.

Pay particular attention to headings, text size, buttons, images, forms and spacing.

Don’t assume the desktop design automatically produces the best mobile experience.

Can You Do SEO on a HighLevel Website?

Yes.

HighLevel pages can be structured with SEO considerations such as page titles, headings, content, URLs, image alt text and metadata.

But SEO depends far more on useful content and search intent than on the website builder alone.

Are HighLevel Websites Good for Google SEO?

They can be.

The platform itself isn’t what makes a page rank.

Search visibility depends on factors such as content quality, relevance, competition, technical setup, internal linking, authority and user experience.

Build pages to answer real search needs rather than simply trying to insert keywords.

Can HighLevel Websites Appear in AI Search?

Potentially, yes.

AI search systems can use publicly available web content in different ways.

Clear, specific content with direct answers, examples, evidence and useful structure can make a page easier for both humans and AI systems to understand.

Can I Sell Products From a HighLevel Funnel?

HighLevel includes commerce and payment functionality that can be used in wider funnel and sales processes.

The exact setup depends on what you’re selling and how you want the customer journey to work.

Can I Use HighLevel Funnels for Lead Magnets?

Yes.

A typical lead magnet funnel could include a landing page, form, thank-you page and automated follow-up.

That allows lead capture and nurture to happen inside one joined-up platform.

Can I Build Event Registration Pages in HighLevel?

Yes.

HighLevel pages, forms and event-related tools can be used as part of event registration and follow-up journeys.

The right setup depends on the type of event and whether you need tickets, payments or more advanced event management.

How Many Pages Should a HighLevel Funnel Have?

Only as many as the customer journey genuinely needs.

A simple lead capture funnel may need only a landing page and thank-you page.

A more complex sales process may require additional steps.

Don’t add pages simply to make the funnel look sophisticated.

Should My HighLevel Landing Page Have Navigation?

It depends on the page’s objective.

A focused campaign landing page may benefit from reducing distractions and giving visitors one obvious action.

A website page designed for research and exploration may benefit from normal navigation.

Is the HighLevel Websites & Funnels Workshop Free?

Yes.

The Websites & Funnels workshop is part of MarketerM8’s programme of free live HighLevel training workshops.

There’s no charge to attend the live workshop.

Do I Need to Be a MarketerM8 Customer to Attend?

No.

You can attend our free HighLevel training workshops without being a MarketerM8 subscriber.

Can I Ask Questions During the Websites & Funnels Workshop?

Yes.

That’s one of the advantages of live HighLevel training.

You can see the website and funnel tools being explained and ask questions about what we’re covering.

What Should I Learn After HighLevel Websites & Funnels?

If your pages capture information, our Forms, Surveys & Quizzes workshop is particularly useful.

If you want page activity to trigger automated follow-up, move on to HighLevel Automation & Workflows.

If you’re driving traffic through advertising, our later HighLevel Ad Manager / Advanced Marketing training is also relevant.

You can explore all the subjects in our free HighLevel training programme.

Ready to Build Better HighLevel Websites & Funnels?

Don’t start with:

“What page should I build?”

Start with:

“What do we want the visitor to do?”

Then build the journey around that objective.

Use the page to communicate clearly.

Use forms or calendars to capture action.

Use the CRM to store the relationship.

Use pipelines to track the opportunity.

Use workflows to manage the follow-up.

That’s where HighLevel websites and funnels become far more powerful than simply being another website builder.

And that’s exactly what our Websites & Funnels workshop is designed to help you understand.