Julians’ Blog. Topics include HighLevel and marketing.
Ever had a long rambling (full of puff and fluff) Zoom meeting video to watch – maybe you missed the actual meeting? Or a long training video where you just want the main points?
This simple tip can save you 50% (even more) of your time in watching that video.
Use a browser extension video speed controller.
To learn more check out the short video below.
Link: https://youtu.be/0zacFVIGhLw
Line this tip? Check out all my Marketing Hints, Tips and Hacks
You have no doubt arrived at this post because you are looking for more dental treatment lead generation for your practice. But do you really need more new dental treatment sales leads?
So do the maths stack up? If you double the dental sales leads that you generate then you will double your sales and grow your practice – That is true. But you will probably more than double the cost of your advertising. (It will probably cost you more than double as you should already be using the most responsive advertising medium, so you will have to start using less responsive advertising and so use more of it. So your costs will be higher).
And there are other factors at play too. Take a look at these sales rules.
So if you are like most dental practices you will not have a dedicated sales team, rather the new enquiry follow-up is undertaken by reception staff as and when they have a spare moment. As a result, only the hottest potential patients will be booked for an initial consultation on the first call. And those leads who are harder to reach or are not ready to commit to the initial consultation, will quickly get forgotten about and “fall between the cracks” because the new hot enquiries get priority for follow up. The key to the growth of your practice lies in successfully following up the leads who are not ready to buy today, but will in the future.
So what is the solution? Before you spend any more money generating new dental sales leads you need to implement an automated sales and marketing system that will work in sync and support your reception/sales team. A system that does all the hard work in following up leads and nurturing them until they are ready to speak with your dental team. This way the dental sales leads that have cost you money do not “fall between the cracks”.
So let’s look at the maths.
Say you are currently getting a 1% conversion rate from your sales leads and leads are costing £1 each. So the Cost per Acquisition (CPA) is £100. OK, let’s say you implement a sales and marketing system to automatically follow up leads, to nurture those leads and then pass them over to the reception/sales team when they are ready to buy. So we still get the initial 1% conversion. But then say we consistently follow up with the remaining 99% (who did not buy). Now, say over the next 2 years we follow up automatically and gain another 2 sales from the initial 99 leads. So now then numbers look like this. We have 3X our conversion rate and so we have tripled the size of our business. Because we did not spend any more money on lead acquisition, so our Cost of Acquisition has come down from £100 to only £33. And this is without spending any additional money on advertising and lead generation.
Now at this point, you have an efficient sales and marketing machine that efficiently converts leads. And now you can start to look at using lower value/ higher-cost advertising media because you have an efficient sales and marketing machine that can profitably convert poorer quality leads. You can now afford to outspend your competitors on advertising and so grow your practice.
And all this is before we even consider the best AND lowest cost of leads for your business. Referrals from existing patients. Are you actively asking your existing patients to refer friends and family? The chances are that you are not proactively harnessing this source of leads. Once you have an efficient sales and marketing system in place then referral marketing can also happen consistently on autopilot.
So – do you really need more new dental lead generation? -or do you need a system to convert more effectively the dental sales leads you are already generating? If you are interested then this is exactly what I do for my clients. If you would like to book a free Discovery call at a mutually convenient day and time then click here.
PS. Check out my other post with 7 top marketing tips for dental practices.
If you are a business owner then you no doubt started in business doing the thing that you love doing. However, to really succeed in business you
Please check out the recording below where I was speaking on the Personal Development Essentials Podcast and showing the Google Calendar productivity hacks that I use to get the most from my Google Calendar each and every day.
TRANSCRIPT – Google Calendar Productivity Hacks
Paule Greig-Smith
Hey guys, welcome back to the Personal Development Essentials Podcast. Now this is part of the Growth Mindset Movement series. Today we are talking about diary domination. So if you’re listening to this, maybe you’re a busy mom, dad, entrepreneur, whatever. If you have issues with working too much, and you want to reclaim some time and energy, make sure you’re focusing on the right tasks and all that kind of stuff then you are going to want to listen into this. Basically, we are talking about Google Calendar Productivity hacks for increased productivity, and ultimately profit. And I’m joined by my very good friend Julian Mills. Now Julian from Julian Mills Consulting. He’s an Keap / Infusionsoft expert. But generally speaking, he’s an all-round systems whiz and he advises businesses and entrepreneurs on how to scale and systematise their business. Julian is my go-to guy for all things systems he’s got a wonderful brain, which allows him to do a deep dive into a business to work out exactly what it is you’re doing and how that’s generating the results you’re getting. So, without further ado, welcome Julian
Julian Mills
Thanks Paul for that great introduction. So we’ll go straight in and just share my screen.Okay, so now we’ll look at my calendar. I’ll show you some Google Calendar Productivity hacks I use every day. And Paul’s been using this system for the last couple of weeks so Paul will be able to give some feedback on his findings. But basically, I think a lot of people don’t use calendars such as Google, Outlook and others to best effect. So I’m going to show you how I use it and you can then take the tips and the ones that resonate with you and mould the hacks to your particular situation. So, here we see my calendar. And you see it looks very busy and very confusing.
Julian Mills
But appearances can be deceptive. So what we show you first is this calendar and it is built in layers and it really enables me to manage my time efficiently. So let me take out some of the calendars and show you these, one by one as I make them visible. So on a daily basis all the green here these are my booked in phone calls and meetings. Maybe you’ve already entered these into your calendar.
Paule Greig-Smith
Yeah, this is the essentials. Yeah.
Julian Mills
Yes, you’ve probably got a calendar that shows you when your meetings are and when your phone calls are booked in. I’ve also this got this plugged into my website so that people can automatically book a telephone call with me. And as soon as you do, then that just pops up here and its automatically scheduled for me in my calendar. So these are the essential things you have got to get done. Now also, I’ve got another layer here called Protected Time. Okay, in blue. So again, no phone calls can be automatically scheduled in this protected time. So this could be many things like for instance, you see here, I’ve got a workout scheduled for in the gym. So that’s when that time is already pre-blocked out for me. No phone calls or meeting can be booked at that time.
Paule Greig-Smith
Yeah, that’s a really important point. I literally just had a conversation with a business coach just the other day. She wasn’t blocking out time in her calendar for herself and her downtime with her family. And she was literally running around all over the place trying to rearrange her calendar because people were booking calls in all over the place. So this is really helpful for those super busy people who who are dealing with inbound kind of clients.
Julian Mills
Yeah, absolutely. So this is protected time. So this could be holidays, taking an hour out, taking your lunch time out. So making sure that that time is reserved. You can see here, I’ve got a meeting with this companyon Friday. But there is some preparation work I’ve got to do beforehand so you can see that time has been mapped out to give me time to do the work. So I do not suddenly realise 10 minutes before a call that I have not done some preparation I was supposed to do and its all planned in advance.
Julian Mills
Just blocking out time for your own things, your own projects, your own marketing starts to give you a structure to the day. And then you can take it to a further level as well. So for instance, I’ve got another calendar here in dark blue. These are all little tasks and ideas of things to do. So you see here I’ve got to talk to my accountant. So I’ve got to give them a call at that time. I’m pencilling in some tasks here to write some blog posts. So throughout the day here, if they’ve got something to do later on today, these are flexible, so if I don’t get around to these today then I just move them forward to another day like that.
Paule Greig-Smith
That’s really good.
Julian Mills
And you see here, so I’m constantly reviewing the calendar. So during the day, you find it becomes more organised as you move the things you can move that you’re not going to get to do today. You just move them about you see here, I’m constantly reviewing the date previously. So here, I’ve got an SEO blog post to check some of the keywords on the website. If I hadn’t got around to doing that, that’s okay. All I do is to drag it into the future. So things don’t get forgotten to get done.
Paule Greig-Smith
And as you say, you know, you can categorise the way you put these in. So some of these flexible tasks when you put them in your diary if, if you did want to, let’s say, prioritise an inbound sales call or something like that, or a consultation, you can set it up so that a flexible task will get knocked out of the way for something of a higher priority, can’t you?
Julian Mills
Yes, exactly. The colour coding makes all the difference here because you can visually see straightaway, See all the important meetings and calls and reserved out time – it just works. Let’s add another layer to this, you can bring in personal things in your life as well. See here across the top. This is all to do with my son’s, so here for the whole year when I get the list from the school, I know when school holidays start and finish. So again, I can plan into the future days when I’m going to be with clients on-site. And I can see when the boys are on holiday or when for instance they’ve got a dentist appointment. So it’s all scheduled in so I can see it, so I’m not booking calls and meeting when I need to be doing something personal.
Paule Greig-Smith
And again, the end result of all this is ultimately less stress. You know this is taking back your time. So rather than constantly be on the backfoot with you know, the never-ending encroaching demands of life and other people’s agendas, eating into your time, and what you can do here. What I love about this with the colour coding, I’m sure you remember that wonderful book, Seven Habits of Successful People, by Stephen Covey, now you know that story about, filling up a jug with stones and rocks, and all that kind of stuff. And you know, the sand is the little things in life which eat away at your time. If you do things wrong, and you let those little things just fill up your cup as it were, then you’ve got no time. For the important things, so this I love the colour coding, it’s like family, business, flexible tasks, I love it,
Julian Mills
And I did not make this clear before, this here is actually a phone call, but if this was a physical meeting that I’ve got to travel to then as soon as that meeting comes in, the meeting is set for a time, this is between 10 to half 10. But if I had to travel to that, what I’d be doing here is I’d be blocking out travel time, like so, changing it to Protected Time, so I build in time to travel. So you can see here how I have just built in a buffer to enable me to travel. So no automatically booked phone calls are going to be scheduled for that time. And if I’m booking a meeting, I know to protect that time because I need that time to travel to this meeting. I find this invaluable.
Paule Greig-Smith
And and again, what I love about this is, you know, when you begin to study, you know that the really successful people, people like Warren Buffett and so on. These people value their time over and above all things, and they learn how to say no to anything that isn’t in line with their ambitions or isn’t on their agenda. So they say no, they safeguard and block off their time. So literally, this seemingly simple, set of Google hacks around your calendar can actually have these kind of massive ripple effects over into the rest of your life and this is why I love it so much.
Julian Mills
The last calendar that I’ve got and you can have as many as you want, depending on your requirements. This one is one called Books. And what I’m actually doing here now is to plan in reading books. Okay, you might allocate a week to read a book. The beauty about this is, so say I’m scheduled to get a train to London or go somewhere. If I’m on a train I’ll pack a copy this book with me, because I’ll be using that time on the train for say thinking, maybe a little bit of reading. And it’s all adding up and the beauty about working this way is that I might be reading the book and I’m always looking for one or two nuggets from a book. I’ll be reading that book, and I’ll have my phone beside me of course and as I’m reading if I think that’s a great point, a great nugget that I want to remember, I’ll go into the calendar and record in here as a note. So after reading a book, I’ll have a whole list of the points. And then what I’ll be doing is I’ll be taking those points and those points become blog posts on my blog.
Paule Greig-Smith
Using the calendar this way it becomes a hub you know, this is the kind of the route of all things almost you keep coming back to this. And again, the more you use it, the more you do, the better you get, the more efficient you get. And the better you get at safeguarding your time and prioritising those things, which should be prioritised, you know, keeping the main thing the main thing.
Julian Mills
Definitely, one of the things I’ve never been able to get into is at the beginning of each day, writing a top 10 list of things to do. I’ve never really been up to work that way. What I find is happening here with the blue ones, these tasks/ ideas, you know, you try and do as much as you can today, but if you don’t get around to it. It’s OK, just move it from here to a future date. Just move it to the next day. And what you tend to find happens is that the things that aren’t important on that list tend to get left behind. You see here, there’s a task here which is no longer relevant, so it just gets left behind. So it’s filtering as you go along and I find that invaluable. And it’s a fantastic way to use both Google Calendar and also Outlook calendars or any other calendar you may be using. That’s me done
Paule Greig-Smith
Thank you for sharing that. So, again, just takeaways for anyone who’s watching this, the whole point of this is to reclaim your time. And the thing about the modern world, I would say, you know, we live in a golden age of information and opportunity, such an incredible era of human history. However, the flip side of that is our attention is stretched almost beyond belief, like you wouldn’t believe and that dilutes our focus, literally so much so I think, the average person literally has less attention span than a goldfish these days, so it’s hard. And it’s interesting and there’s a wonderful book called Deep Work by Cal Newport, I think he is Stanford professor, incredible book. Now in today’s day and age, being able to write good content, whether you’re a writer or creator, and you need big chunks of uninterrupted time. Now, what so many people do is they just cram in everything into their diary. And the number of people you can speak to who you know, they’re like, they’re working on all these other things, but they’re not working on their big dream. And they’re like, oh, I’ll get to that, once I get through this. And that’s how most people live their lives, trying to tick off everything on the to do list. And then they’ll get to their dream and they’ll work on their big project or their side hustle or, you know, their big business idea. Whereas, in fact, it’s like no, you have to fight to carve out that time for your biggest priorities. You know, you’ve got to put these little kind of ring fences around, because there is a difference between, you know, between like, time and energy. And, you know, as the day goes on your ability to focus on deep work and creative work diminishes. So, I’m sure we’re going to come back to this again, Julian, because there’s so many good Google Calendar Productivity Hacks nuggets here. And, you know, I’ve even got some new ones off you as well, today is so so thank you for sharing that Julian. It’s always a pleasure. And if people want to find you, Julian, where can they find you?
Julian Mills
Better contact me through my website. So it’s www.Julianmills.co.uk , if you want to speak, just go to the button that says “Schedule a Call”. Just schedule a 15 minute call and you’ll automatically pop up in my calendar when you schedule.
Paule Greig-Smith
Fantastic and of course, remember there’s a wealth of resources on the Personal Development Essentials Podcast, you know where we talk to marketing professionals, public speakers, Royal Marine commandos, you name it, we talk to anyone and everyone in order to help you on your journey to becoming your best self. So this is all about using everything in your arsenal to help you on your personal development or business journey, or whatever. So thank you, Julian. Always a pleasure. I look forward to talking to you again real soon.
Julian Mills
Thank you very much.
I was recently on a webinar hosted by Paul Greig-Smith of Growth Mindset Movement. On the webinar I was demonstrating the power of Lucidchart when used to map out your sales and marketing system. Using Lucidchart you can create a blueprint that enables you to “see the big” picture when it comes to your marketing. The blueprint you create for your sales and marketing system enables you to evolve your “sales and marketing machine” over time in an organised and systematic way. It helps business owners avoid the “shiny object” syndrome and never fully embrace a solid marketing strategy.
You will find the video recording below and a download link so you can have a reference copy of the example marketing automation plan I created for the webinar.
Download the example Lucidchart Marketing automation plan here
Check out Lucidchart here.
Check out this other post on Lucidchart.
If you are doing any bulk/ automated email marketing then Keap / Infusionsoft email deliverability will most likely be on your mind.
How can you improve your deliverability rates? A key factor these days is engagement with your recipient. Do they open your emails and do they engage with them.
Take a look at this little trick that Neil Patel uses and this is neat. He says if you would like him to release more stuff then just reply YES to the email.
So this creates a conversation as far as the ISPs are concerned and it does not mean that you have to respond to each and every email you receive back. I think this a cool approach.
If you are interested in further email deliverability tips then check out this Blog Post.
You have no doubt arrived at this post because you are looking for new swimming pool sales leads for your business. But is this really what you need?
Do the maths stack up? If you double the number of swimming pool sales leads then you will double your sales and grow your business. That is true, but at the same time, you will probably more than double the cost of your advertising. (It will most likely cost you more than double as you will no doubt already be using the most responsive advertising medium, so you will have to start using less responsive advertising and so use more of it. So your costs will be higher).
And there are other factors at play too. Take a look at these sales rules.
So if you have a swimming pool sales team then the sales team will first focus on the easy sales (the low hanging fruit) they will not consistently follow up with sales leads that are not going to buy in the short term – after all following up on the lukewarm/ cold leads will not help them to meet their sales targets. And those leads who are not ready to buy yet will quickly get forgotten about and “fall between the cracks”. As I mentioned, as you go to “weaker” advertising in order to generate new leads, so you will generate less responsive leads and so you see the issue – you are generating lower value leads that are harder to close, that the sales team do not want and they cost you more money.
So what is the solution? Before you spend any more money on new sales leads you need to implement an automated sales and follow up system that will work in sync and support your sales team. A system that does all the grunt work in following up with leads and nurturing them to a point where they are ready to speak with a salesperson. This way the leads that have cost you money do not “fall between the cracks”.
So let’s look at the maths when you use sales automation.
Say you are currently getting a 1% conversion rate from your swimming pool sales leads and leads are costing £1 each. So the Cost per Acquisition (CPA) is £100. OK, let’s say you implement a sales system to automatically follow up leads, to nurture those leads and then pass them over to the sales team when they are ready to buy. So we still get the initial 1% conversion. But then say we consistently follow up with the remaining 99% (who did not buy). Now, say over the next 2 years we follow up automatically and gain another 2 sales from the initial 99 leads. So now then numbers look like this. We have 3X our conversion rate and so we have tripled the size of our business. Because we did not spend any more money on lead acquisition, so our Cost of Acquisition has come down from £100 to only £33. And this is without spending any additional money on advertising and lead generation.
Now at this point, you have an efficient sales machine that efficiently converts swimming pool leads you have paid for. And now you can start to look at using lower value/ higher-cost sources of leads because you have an efficient sales and follow-up machine that can profitably convert poorer quality leads.
And all this is before we even consider the best AND lowest cost of leads for your business. Referrals from existing customers. Are you actively asking your existing customers to refer friends and family? The chances are that you are not proactively harnessing this source of leads. Once you have an efficient sales system in place then customer referrals can also happen consistently on autopilot.
So – do you really need more new swimming pool sales leads -or do you need a system to convert more effectively the leads you are already generating? If you are interested then this is exactly what I do for my clients. If you would like to book a free Discovery call at a mutually convenient day and time then click here.
Swimming pool sales leads photo by Ferdinand Asakome on Unsplash
This is a great tip if you are creating audio or video for your business.
Otter.ai uses artificial intelligence to take audio or video and create a text version. I have found it very accurate and enables me to create written content in the form of blogs and even whole books from the videos I create for Youtube marketing.
Here is a video where I explain what and how Otte.ai works. And then below you will see the transcript of the video which took me 10 minutes to “clean up”.
————
Here is the transcription.
Julian Mills
Today I would like to give you a very quick introduction into Otter.ai. So this is an online tool that transcribes audio. And it’s very accurate and even if there are any corrections to be made then it is super easy to do and make and edit the text version. The system lets you hear the audio and edit the text at the same time, it’s very powerful.
Julian Mills
So the first way to use it would be using it to record audio, so you could use it on a computer as I am doing today or I could use it on a smartphone, like a dictaphone that automatically transcribes the audio recording. It’s super powerful and accurate. The other way is to upload audio files and video files. So if you’re creating a series of videos for something else, you just upload it to Otter.ai and it will auto transcribe it for you. So if you have got lots of content as video then it would not be much of a step up to take the audio and convert it to text as a printed book or ebook.
Julian Mills
So I will now log in and show you how Otter.ai works. So, first of all, you find Otter via the website www.otter.ai. AI obviously stands for artificial intelligence. Now that I’ve logged in you can see my previous projects.
Julian Mills
I’m going to record some audio now. So when I start talking, I record the audio and you’ll see it start to type as I talk and it’s very accurate.
Julian Mills
So I’ll just stop recording and now you will see the system is processing. It takes a minute or two while it works out what it has got. So here is the little bit of audio we just recorded.
Julian Mills
So now we have a Conversation we can click the Edit button.
Julian Mills
Now I’m able to go into the Conversation and correct any typos or wrong words and can listen to the audio recording so that I correct anything that is difficult to understand I can repeatedly play it and it all stays in sync as I add and take away words.
Julian Mills
In addition, I can also upload files. In this example I uploaded a whole video and transcribed it and tidied it up and put in the speaker’s name in, it will even work out who the different speakers are. And when you are done just export the text. And you can use that for ebooks or write a whole book or whatever you want. So I definitely recommend otter.AI, it enables you to leverage the content you’re already creating. And after recording this video, I will create a transcript of this video. And that will probably take me 5 to 10 minutes to clean and tidy up and create a blog post from it. So I hope this demonstrates the power of otter.ai and I am recommending it to everyone because it’s so super powerful.
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Interested in having a call? Click to schedule a free Discovery Call
[Update as of Oct 2020. I have become aware of a free alternative to LucidChart called Draw.io. From a first glance it looks like a good alternative, it has a few less features but non the less is a good free alternative]
This is the first thing I do with all new potential clients – map out their current and then ideal marketing strategy and tactics. Then when it becomes tangible – everyone can see, share and print out the strategy, then the Inufsionsoft campaign building becomes so much easier.
I created this short video to show you first what LucidChart.com is, then how to use it and finally how I use LucidChart to map out my client’s marketing strategies. You can download a copy of the demo Lucid chart that I use in the video here
Visit www.lucidchart.com
If you are responsible for water softener marketing for your business then I hope you will find these 7 top tips valuable, so please read on.
The first step to winning more water softener installation jobs is to think like a potential client who has an issue with hard water as it causes a mineral buildup in water pipes, heating systems and appliances, and its poor soap and/or detergent cleaning performance when compared with soft water. Put yourself in your potential water softener clients shoes.
What thought processes will they go through? Which websites do people visit when they are looking to learn about options on how to soften hard water? How can you engineer so they “see you” online when they are searching for a solution?
Initially, potential customers will be searching online for information. Maybe they are looking for a DIY water softener solution. This is your ideal opportunity to become their trusted advisor. Have information on your website to educate them on the problem they are experiencing and looking to solve, and even give them help on the solution. It may seem counter-intuitive to give free advice but this really does build you as the trusted advisor and even though some people will solve the problem themselves with a DIY solution there will be others who simply want to call in an expert when they do not have the time or the job is bigger than a DIY job. So this can be blog posts, PDF guides or videos. I recommend this book to my clients on how to create content that draws clients to you. They Ask, You Answer by Marcus Sheridan. And this becomes even more powerful when it can be linked to a marketing automation system, see point 4 below.
Be visible online. These days the first port of call, when someone is interested to learn about water softener options will be the internet and primarily using Google. It is imperative that your water softener installation business is visible on Google.
So do a check – how do you appear on Google right now in your local area. Because most of the time people will be looking first for a local water softener installer.
Step 1 – Go to Google, and for example enter the name of your local area followed by phrases like “new water softener” “buy water softener”, “water softener installer” into the Google search bar.
Example: London water softener installer, buy water softener London
Step 2 – Make a note of the websites that come up on Page 1. Study them and get inspiration for your own ideas. Is your water softener installation business on the list? If not…
You need to get your website listed.
Google Adwords are the ads top and bottom of the search results page. Advertising is a quick win, but can be expensive and you need to know what you are doing. I would recommend hiring a Google Adwords Expert as it can be complex to set up Adwords and expensive if you get it wrong. (I would definitely recommend using Google Remarketing, this enables you to display ads to your website visitors AFTER they leave your site – the ads follow them all over the internet. These work great and costs next to nothing).
Search Engine Optimisation (SEO). This is the process to optimise your website so that Google lists it in the rankings. You need to be on page 1 of Google. The good news is that this is free, the bad news is that it can take many months of work to achieve a result. But once you do you will reap the rewards for a long time. SEO is a huge subject so you can either hire an expert or if you have the time and inclination you can teach yourself, check out the book I mention in TOP TIP 1.
Have a water softener marketing and sales follow up system.
This is what the majority of water softener installation businesses do not have or understand. In points 1 to 3 above we are looking at ways to generate interest in our service, which is essential. But what you have to realise is that of those who visit your website only one or two in every 100 are ready to buy today. So if they do not buy today then that means 98% leave your website and the chances are they will never come back. That 98% is where the gold is for your business. So you have to have a system in place that enables you to consistently follow up with EVERYONE who expresses an interest in water softener services. This can be really simple – paper based or Excel, it is possible but it is a definite chore that requires dedication and time to manage. And that leads me nicely on to what I do. I specialise in helping clients set up a marketing automation system called Keap / Infusionsoft and this is the leading marketing automation system for small/medium size enterprises.
Check out my blog post – Water Softener sales leads. Do you really need more new water softener sales leads?
Check out my blog post – One of my water softener clients won awards for business growth
Referrals. Even in this online world, word of mouth advertising is still the best. How can you encourage previous clients to talk about your water softener products and service? Can you offer them an incentive if one of their friends buys your service? Can you reach out to all your previous water softener clients and remind them about your service, this is really easy if you have a marketing system in place, see Top Tip 4 and an efficient Water Softener Installation System, see Top Tip 7.
On this note. Are you listed with the likes of Trusted Trader and/or any other review sites? Social proof these days is so important. How many times have you decided between one or other hotel or restaurant based on the reviews from previous customers? This social proof is key these days and you should be actively asking your customers for a review on each job you do.
Distributing leaflets door to door is a popular and successful marketing tactic for water softener installers. But you can take this tactic one step further and also drop leaflets at neighbours houses when you do a water softener install or maintenance. So make it a rule for your installers to drop leaflets at neighbours houses – 5 houses to the right and 5 houses to the left, and then the ones opposite. So this way you quickly get 20 households flyered who probably have the same hard water issue as your customer had prior to your water softener installation.
Water Softener Installation Systemisation
OK, so you have been busy marketing and you now have water softener enquiries and orders. But the job is still not finished. Now we have to ensure we look and act professionally and do a top-notch installation job so that we WOW and retain those hard-won clients. How do you manage you and your team’s on-site jobs currently? As the business grows you will need a system to make this as efficient and professional as possible so that clients not only return again to us later on, but they refer us to their friends and family. One very impressive service I have recommended to installation service clients for the past 4 years is ServiceM8.
If you are interested to learn more about how to build your own water softener marketing and sales system then please schedule a free 1-hour Discovery call.
