Top Tip – Visually map out your marketing strategy and tactics using LucidChart
Top Tip – Visually map out your marketing strategy and tactics using LucidChart
[Update as of Oct 2020. I have become aware of a free alternative to LucidChart called Draw.io. From a first glance it looks like a good alternative, it has a few less features but non the less is a good free alternative]
This is the first thing I do with all new potential clients – map out their current and then ideal marketing strategy and tactics. Then when it becomes tangible – everyone can see, share and print out the strategy, then the Inufsionsoft campaign building becomes so much easier.
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I have absolutely no hesitation whatsoever in giving Julian Mills five stars for his work.…
Check out this short testimonial video by Celia
Transcript:
Celia Gaze
I met with Julian and prior to this I had mapped out on the wall over a series of around eight A1 size flip charts the entire wedding process from the initial inquiry right through to the end result of delivering a wedding.
Celia Gaze
I took this series of seven spreadsheets and worked with Julian to create a sales pipeline, right from the initial inquiry right through to the delivery of a wedding. So not only was Keap / Infusionsoft being used as a sales and marketing tool but has also transformed into an operational management tool for the delivery of weddings too.
Celia Gaze
So to have one system which will not only market weddings, but also deliver them is just amazing for us. From when I met Julian we were running two weddings and when we implemented Keap / Infusionsoft, and we're now just over two years later, running this year about 54 weddings, so to go from two weddings to 54 weddings in the space of two years is incredible. This is with no advertising. This is with implementing a system that actively collects the data of the customers and then uses that to do proactive marketing.
Celia Gaze
I just can't rate Julian highly enough, unbelievable for somebody to even think about what's going on in my head but yet to take my seven flip charts and translate them into a system that has had such phenomenal results in my business is unbelievable. I have absolutely no hesitation whatsoever in giving Julian Mills five stars for his work.
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