HighLevel

Mailchimp vs HighLevel: Which Is Better for Your Business?

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highlevel vs mailchimp

mailchimp vs highlevelIf you’ve been shopping around for a marketing tool, chances are you’ve come across Mailchimp – the long-standing favourite for email marketing. But if you’re serious about automating your marketing, managing leads, and scaling your business, another name is quickly gaining traction: HighLevel.

So which one is right for you?

Let’s break it down.

📨 What Is Mailchimp?

Mailchimp is an email marketing platform that’s been around since 2001. It’s often one of the first tools small business owners try because of its user-friendly interface and free starter plan.

You can use Mailchimp to:

  • Send newsletters and promotional emails

  • Build simple landing pages and forms

  • Automate basic email journeys

  • Segment your audience based on behaviour or tags

It’s clean, clear, and built with beginners in mind. But while it’s great for email, it’s not designed to be your full marketing engine room.

⚙️ What Is HighLevel?

HighLevel (also known as GoHighLevel) is a powerful all-in-one sales and marketing platform originally built for marketing agencies and consultants. But don’t let that put you off – it’s now widely used by businesses of all shapes and sizes, from solo service providers to large multi-location enterprises.

You can use HighLevel to:

  • Manage your CRM and track leads through sales pipelines

  • Automate entire customer journeys (email, SMS, WhatsApp, calls)

  • Host booking calendars and live chat widgets

  • Build surveys, forms, landing pages, and funnels

  • Manage social media posts and review requests

  • Even white-label the platform if you’re an agency

While many agencies use HighLevel to serve their clients, the end users are typically small to medium-sized businesses in sectors like health, legal, coaching, trades, property, and beyond. Larger businesses may also use it as part of a broader marketing and customer engagement tech stack.

🔍 Side-by-Side Mailchimp vs HighLevel Comparison

Feature Mailchimp HighLevel
Email Marketing ✅ Yes ✅ Yes
CRM & Contact Management 🚫 Limited ✅ Full CRM
Automation ⚠️ Basic unless on higher tiers ✅ Advanced workflows
SMS & WhatsApp 🚫 Not available ✅ Built-in
Landing Pages & Funnels ✅ Basic ✅ Advanced
Booking Calendar 🚫 No ✅ Yes
AI Assistants ⚠️ Basic content assistant ✅ Voice AI, Chat AI, Workflow AI
White Labelling ❌ No ✅ Yes (great for agencies)
Pricing Free plan available, charges per contact From £97/month – unlimited contacts

 

🧠 Which One Should You Choose?

✅ Choose Mailchimp if:

  • You just need simple email marketing

  • You’re running a blog, side hustle, or early-stage startup

  • You’re not ready to invest in automation or CRM just yet

✅ Choose HighLevel if:

  • You run a service business (e.g. coaching, legal, property, health, trades)

  • You want to automate lead capture, follow-up, and bookings

  • You’re tired of stitching together multiple tools

  • You want to white-label a CRM to offer your own clients (if you’re an agency)

  • You’re part of a larger team and need robust automation and reporting tools

🧰 Real Talk: What’s It Like to Use Each?

  • Mailchimp feels like a solid one-trick pony. Great at sending emails. But when your business grows and you need to automate follow-ups, track leads, or book appointments – you’ll hit its limits quickly.

  • HighLevel has a steeper learning curve, but once it’s set up, it replaces 5–10 different tools. It becomes your marketing engine.

🚀 Final Verdict

If you’re just starting out with a small list and want to test the waters with email marketing, Mailchimp is a solid choice.

But if you’re looking to grow, automate, and scale – especially if you’re in a service-based industry or want a fully integrated CRM and marketing suite – HighLevel is in a completely different league.

You won’t just be sending emails. You’ll be managing your leads, automating your client journeys, booking appointments, and tracking conversions – all in one system.

Curious what it would look like for your business?
Book a free discovery call with Julian and let’s talk through how to set it up the smart way.

Check out HighLevel agency – MarketerM8.com

How I Use HighLevel and Bonjoro to Add a Personal Touch to My Marketing in 30 Seconds

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highlevel and bonjoro

highlevel and bonjoroOne of the simplest but most powerful tools I’ve used over the years is a video messaging platform called Bonjoro.

If you’ve ever wanted to add a bit more humanity to your client communications – especially in that crucial early phase of a relationship – this little app might just be a game-changer.

Here’s how it works in my setup:

👉 My CRM (now HighLevel via MarketerM8) “talks” directly to the Bonjoro mobile app
👉 A task is created automatically when a certain trigger happens (e.g. new enquiry, deal won, onboarding step)
👉 I get a notification on my phone, open the Bonjoro app
👉 Hold the phone up, record a short personal video
👉 Tap send – and the recipient gets a friendly, personal video message straight to their inbox

The whole thing takes less than 30 seconds, and the impact it makes is huge. In a world full of boring automated emails and cold sales follow-ups, getting a personal video from a real person is a real standout moment.

The big news? HighLevel and Bonjoro can now be integrated.

That means you can now automate personalised video tasks directly from your workflows in HighLevel – which opens up all kinds of use cases:

  • Welcoming new leads

  • Following up after sales calls

  • Onboarding new clients

  • Re-engaging cold prospects

  • Celebrating milestones

If you’re already using HighLevel, this is a smart addition. And if you’re not, it’s another reason to look at what MarketerM8 can offer.

You can even start with Bonjoro’s free plan

Here’s a non-affiliate link to check out pricing and get started:
👉 https://www.bonjoro.com/pricing

And if you’re curious about how HighLevel and Bonjoro may fit into your own customer journey, I’m always happy to have a quick chat.
👉 Book a Discovery Call with Me

Free Book – Workshop Marketing with HighLevel – Julian Mills

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workshop marketing with highlevel book julian mills

How to Educate, Build Trust and Sell More Using Workshops and Marketing Automation

workshop marketing with highlevel book julian millsAre you still relying on cold funnels, outdated email blasts, or soulless webinars to grow your business?
There’s a better way.

This book shows you how to attract your ideal prospects, build trust fast, and convert more leads — by running live, interactive workshops powered by the automation tools in HighLevel.

🚀 Why You Need to Read This Book

1. Webinars Are Dying — Workshops Are the Upgrade
Most webinars are boring, pre-recorded, and feel like a one-way sales pitch. Live workshops are different. They’re human, engaging, and personal — and they convert better because they create real connection and credibility.

2. It’s Not Just Theory — It’s a Complete System
This book doesn’t just talk about what you should do. It gives you the full blueprint — plus a ready-to-go HighLevel Snapshot — so you can set up the entire Workshop Marketing system in your own account, without starting from scratch.

3. Simplicity First — Build Complexity Later
Following Gall’s Law, this book gives you a simple, working system to launch with. It works out of the box — but gives you the flexibility to evolve and improve it over time as your business grows.

4. It Works for a Range of Businesses
Whether you run a professional service, marketing agency, training company, clinic, franchise, or membership-based business — if your sales depend on trust, this system can work for you.

💡 What You’ll Learn Inside

  • How to plan, promote and run high-converting workshops

  • Why live delivery beats evergreen funnels for trust-building

  • How to use automation to do 80% of the heavy lifting

  • The perfect follow-up system that books discovery calls without you chasing

  • How to plug in the pre-built Snapshot and go live fast

🎯 Ready to Start?

This book is completely free — and includes instant access to the HighLevel Snapshot so you can launch faster.

Fill in the form below to request your copy now and get started with Workshop Marketing that actually works.


Train Your HighLevel AI Employee Using Your Knowledge Centre

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train your HighLevel AI Employee with your knowledge centre

train your HighLevel AI Employee with your knowledge centreAs an Entrepreneurs Circle Certified Marketing Coach, I’ve long encouraged my clients to set up a Knowledge Centre—a central hub of answers to the questions your prospects and customers ask again and again.

If you haven’t yet built one, here’s a simple guide to get started:
👉 Why You Need a Knowledge Centre and How to Set It Up

But here’s where it gets even more exciting…

We can now train our HighLevel AI team members—like Live Chat Agents and Voice AI Phone Answering Agents—using the content in your Knowledge Centre.

Let that sink in for a moment.
You’ve already got the answers. You’ve already done the thinking.
Now the AI can take that knowledge and work for you.

Here’s How It Works in HighLevel / MarketerM8

In the training section of each agent you can point it to a specific URL, a group of URL’s or very page on a root domain. And usign this you can direct the AI to train itself on the knowledge centre you have already invested in to create.

Why This Matters

If you’re a small business owner, your time is precious. Your HighLevel AI employee can now:

📞 Answer inbound phone calls
💬 Handle website chat enquiries 24/7
📚 Reference your knowledge centre for accurate, on-brand replies
📅 Book appointments and follow up automatically
📈 Never forget a lead or lose a sales opportunity

And unlike a human, your AI employee doesn’t sleep, go on holiday, or forget anything.

Your Knowledge Centre Just Became Even More Valuable

The time you invested in creating a Knowledge Centre isn’t just for Google rankinfs and your team anymore—it’s now the training manual for your AI team too.

If you’ve already got a bank of FAQs, service explanations, customer processes, and onboarding steps—you’re halfway there. If you haven’t, now is the perfect time to start.

In fact, building your Knowledge Centre is one of the smartest moves you can make if you want to future-proof your business and let AI do more of the heavy lifting.

Final Thought

This is no longer theory.
You can literally point the AI to your Knowledge Centre —and your AI employee starts learning straight away.

Want help setting this up?
Book a free Discovery Call and I’ll walk you through how to train your AI using your Knowledge Centre. Or join the next MarketerM8 AI Employee Workshop

👉 Book a Discovery Call with Julian

👉Reserve your spot on the next live MarketerM8 AI Employee Workshop

How to Use AI to Increase Conversions on Your Website

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highlevel ai employee

The smart way to turn more visitors into leads — using HighLevel’s built-in AI tools

If you’re investing time or money into getting people to your website, there’s one metric that really matters: conversions.

You don’t just want traffic.
You want action.

That could be:

  • Filling out a contact form

  • Booking a call

  • Starting a live chat

  • Calling your business directly

  • Opting into a lead magnet

  • Buying a product

But here’s the problem — most websites are passive. They sit there and wait for the visitor to take the first step.

With HighLevel’s AI tools, you can flip the script.

AI allows your website to react, respond, and convert — in real time.

Let’s break down how.

1. 👋 AI-

highlevel ai employee

Powered Live Chat That Handles Objections Instantly

Tool: Conversation AI

Instead of a dead-end “we’ll get back to you” form or a chatbot that frustrates people, HighLevel’s Conversation AI can:

  • Greet visitors based on how they arrived

  • Answer common questions in real time

  • Capture contact info through natural conversation

  • Qualify leads on the spot

  • Route hot leads straight to you or your team

And it’s not limited to one conversation at a time.
This AI can handle unlimited chats, 24/7, with full memory of the interaction.

Conversion benefit: No more missed leads. No more drop-offs due to slow response times.

2. 📞 Voice AI That Answers Your Calls Like a Pro

Tool: Voice AI

What happens when someone calls your business and you can’t answer?
You probably lose the lead — especially if it’s an after-hours call.

With HighLevel’s Voice AI:

  • Calls are answered immediately

  • The AI can book appointments into your calendar

  • It can take detailed messages or transfer the call

  • It handles FAQs and filters out time-wasters

  • And it adapts based on caller intent

This isn’t just a voicemail upgrade.
It’s a smart front-of-house system that makes sure every call gets handled professionally.

Conversion benefit: Keep callers engaged, reduce friction, and get more booked calls — even when you’re offline.

3. 🧠 Workflow AI That Builds Smart Follow-Ups Automatically

Tool: Workflow AI Assistant

Conversion doesn’t always happen on the first visit.
That’s where follow-up becomes crucial.

HighLevel’s AI Workflow Assistant helps you:

  • Build personalised follow-up automations based on form fills, chat responses, or call outcomes

  • Send reminders, FAQs, testimonials, and offers automatically

  • Create multi-step nurturing journeys in minutes instead of hours

You just describe what you want, and the AI writes the workflow for you — with all the triggers, delays, and actions included.

Conversion benefit: More follow-up = more conversions. And now it’s easy to build and launch.

4. ✍️ Content + Image AI to Optimise Your Pages

Tool: Content AI + Image Generator

Need better calls to action? More persuasive headlines? Engaging hero images?

HighLevel’s AI Content tool can:

  • Rewrite your page copy for higher conversions

  • Auto-generate landing pages with compelling offers

  • Suggest headlines, testimonials, and lead magnet ideas

And the built-in AI image generator means you’re not reliant on stock photo sites or designers.
You can create custom graphics that match your message.

Conversion benefit: Better visuals and sharper copy increase trust — and conversions.

5. 📈 AI Funnels That Adapt to Your Customer Journey

Tool: Funnel AI

Want to launch a high-converting landing page but don’t have the time or skills?

Funnel AI builds landing pages, upsell flows, and opt-in funnels using your input — or existing content — and assembles them for you.

You can A/B test layouts, messaging, and headlines without touching a line of code.

Conversion benefit: Speed to launch, data-led optimisation, and a frictionless experience for your visitors.

Why This Matters for You

Most websites today act like digital brochures.

With HighLevel’s AI features, your site becomes a conversion engine — answering questions, handling calls, qualifying leads, building trust, and following up automatically.

And here’s the best part:
You don’t need to hire a developer, designer, or sales team to make it happen.

Final Thoughts: AI Doesn’t Replace You — It Scales You

Think of HighLevel’s AI as a digital assistant that never takes a break.

You still set the tone, decide the strategy, and define your offer. But AI helps you scale your best interactions — on every page, every call, and every message.

Ready to See It in Action?

I’m Julian Mills — founder of MarketerM8, a UK-based HighLevel agency. I help business owners implement smart marketing systems that convert.

🎯 Book a free discovery call and I’ll show you how HighLevel AI tools can transform your website into a 24/7 sales machine.

Cut the Cost of Phone Answering and Live Chat — Without Sacrificing Service

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replace expensive manual call answering and live chat with MarketerM8 / HighLevel AI

replace expensive manual call answering and live chat with MarketerM8 / HighLevel AIIf you’re currently paying for an outsourced call answering or live chat service, you’re not alone. For many small businesses, it’s the default way to ensure no call or message gets missed — but it comes at a cost.

A high cost, in fact.

From monthly fees to patchy coverage, outsourced services can feel more like a sticking plaster than a scalable solution. But there’s a better, more intelligent, and far more cost-effective way to handle incoming enquiries — and it’s available right now inside MarketerM8/ HighLevel.

AI Has Changed the Game for Small Business Customer Service

I work closely with small business owners who want to streamline their sales, marketing, and customer service systems using HighLevel — the powerful all-in-one CRM and automation platform that underpins MarketerM8.

One of the most exciting developments in the last 12 months has been the introduction of AI tools that can intelligently answer your phone and man your live chat — 24/7 — for a fraction of the price of traditional services.

If you’re tired of:

  • Paying ÂŁ300–£500/month for an answering service

  • Missing calls or leads when your team is unavailable

  • Waiting for messages to be manually forwarded

  • Using live chat tools that only work during office hours

…then read on.

Introducing Voice AI and Conversation AI Inside MarketerM8

Here’s how you can instantly upgrade your customer response setup — without adding more staff or increasing your overheads.

📞 Voice AI – Your Smart Phone Assistant

Voice AI answers your calls with a natural, professional voice. It can:

  • Greet the caller and identify their intent

  • Book appointments straight into your diary

  • Take detailed messages and assign them to your CRM

  • Answer common questions about your services or pricing

  • Forward urgent calls to your mobile or another team member

  • Handle multiple calls at once — no more busy tones or voicemail

It’s like having a super-receptionist who never sleeps and never misses a call.

💬 Conversation AI – Live Chat That Works 24/7

While your phone is being handled, your website and social media inboxes can be managed by Conversation AI. It can:

  • Respond instantly to messages on your website, Facebook, Instagram, and SMS

  • Answer FAQs about your business or services

  • Capture lead details and book appointments

  • Add contacts directly to your CRM and workflows

  • Run unlimited conversations simultaneously

All of this happens without you lifting a finger — and unlike a human, it never needs a lunch break.

A More Affordable, Scalable Solution

Replacing human answering services with AI doesn’t just save money — it actually improves response times, customer experience, and lead conversion.

With MarketerM8, you can:

✅ Slash your outsourced support costs
✅ Ensure every enquiry is answered — even outside office hours
✅ Book more appointments automatically
✅ Create a consistent customer experience across phone and chat
✅ Free up your team to focus on delivering your core service

Is This the Right Move for Your Business?

If you’re a business owner currently using:

  • An answering service like Moneypenny or AnswerConnect

  • A virtual receptionist or VA for phone support

  • Live chat software that only operates during business hours

  • Manual inbox management across multiple platforms

Then it’s well worth considering a switch to AI with MarketerM8.

You’ll get better coverage, faster response times, and integrated lead handling — all built into a single HighLevel-powered system.

Let’s Talk About It

If this sounds like something that could benefit your business, I’d love to show you how it works.

👉 Book a free Discovery Call with me here

I’ll walk you through how Voice AI and Conversation AI can be customised to fit your business — and how we can get everything set up for you as part of your MarketerM8 subscription.

The HighLevel AI Employee: Your Smartest, Hardest-Working Team Member

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highlevel ai employee

highlevel ai employeeWhen you’re growing a business, time is your most valuable asset—and your biggest bottleneck. What if you could clone your best team member to handle leads, follow-ups, content, and customer service—24/7?

That’s exactly what the HighLevel AI Employee does.

More than just a chatbot, this suite of AI-powered tools integrates directly into your CRM, helping you automate, scale, and serve your customers better—without burning out your team.

Let’s look at how the AI Employee works, and the powerful tools that make it tick.

What Is the HighLevel AI Employee?

The AI Employee is a fully customisable digital assistant built into HighLevel, combining multiple AI tools to automate common business tasks. It can talk to your leads, write your content, respond to reviews, build funnels, and even help you design automations.

It acts like a virtual team member—one that:

  • Never sleeps

  • Responds instantly

  • Learns your business

  • Works across chat, phone, SMS and web

And unlike most AI tools, the HighLevel AI Employee is trained specifically for small business workflows.

The HighLevel AI Employee Toolset

Here’s what’s included under the AI Employee umbrella:

🔊 Voice AI

Handles inbound phone calls with conversational AI. It can answer questions, qualify leads, take messages, and even book appointments. Perfect for after-hours or when your team is busy.

✅ Use it to: Never miss a call again—even outside office hours.

💬 Conversation AI

A smart chat assistant that works across web chat, SMS, and WhatsApp. It mimics natural human dialogue and is trained on your own business FAQs, tone, and services.

✅ Use it to: Respond instantly to customer enquiries and guide leads toward conversion.

✍️ Content AI

Your AI-powered content assistant, built directly into HighLevel. Whether you’re writing emails, social posts, blog articles, landing page copy—or need images to go with them—Content AI has you covered.

It can generate marketing copy that aligns with your tone of voice, suggest subject lines, and even create eye-catching images using AI-powered image generation. No need to juggle Canva and ChatGPT separately—it’s all in one place.

✅ Use it to:
Create on-brand content and visuals, faster than ever—perfect for busy business owners or lean marketing teams.

🌟 Reviews AI

This clever tool can automatically respond to customer reviews in your brand tone, helping you maintain engagement and boost your reputation—even if you’re short on time.

✅ Use it to: Automate thoughtful, on-brand replies to reviews across platforms.

🧠 Ask AI

Need help inside HighLevel? Ask AI acts as your personal support assistant. Ask it questions about how to use features, build automations, or troubleshoot problems.

✅ Use it to: Learn the platform faster and solve problems without waiting for support.

🧩 Workflow AI Assistant

Struggling with automation? This AI can help build and optimise your workflows based on your goals, saving hours of setup time and reducing mistakes.

✅ Use it to: Rapidly create complex automations—without needing to be a tech expert.

📈 Funnel AI

Need a funnel in a hurry? Funnel AI can build landing pages, write copy, and suggest layouts and calls-to-action. Ideal for testing new offers quickly.

✅ Use it to: Spin up new funnels faster than your competitors.

Why It Matters for Your Business

You don’t need seven different tools, seven logins, and seven subscriptions. The AI Employee brings everything under one roof—automated, integrated, and intelligent.

Here’s what that means for your business:

  • 💡 More leads captured, qualified, and followed up—automatically

  • 📞 Fewer missed calls and faster responses

  • 💬 Better customer experience across channels

  • ✍️ Content creation and visuals that scale with you

  • 🧠 Easier onboarding and faster team training

  • 💷 Reduced staffing pressure as you grow

How to Get Started

You’ll need a HighLevel account—or you can subscribe via my white-label agency MarketerM8.

Want to learn more? see it in action? Book a free discovery call with Julian.

Please note to use the AI in HighLevel there are small usage costs (e.g. 14p/min for Voice AI), but it pays for itself quickly by capturing missed revenue opportunities and streamlining your team’s workload.

How to Build a Linktree-Style Social Links Page in HighLevel (Step-by-Step Guide)

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highlevel link tree social links page

If you’re active on Instagram, TikTok, or any social platform with a single bio link, you’ve probably come across tools like Linktree. These highlevel link tree social links pageini landing pages help you funnel followers to multiple destinations—your website, booking page, newsletter signup, or latest offer.

But if you’re already using Go HighLevel (or considering it), here’s the good news: you don’t need Linktree or any third-party tool. HighLevel lets you build a fully customisable, brand-friendly link-in-bio page—without the monthly fees or limited design options.

In this post, I’ll walk you through how to create your own social links page in HighLevel, with tips to make it both stylish and effective.

Why Build Your Link-in-Bio Page in HighLevel?

Before we get to the how, let’s cover the why.

Using HighLevel instead of Linktree means:

  • ✅ You control the design, branding, and user experience

  • ✅ You own the traffic (and the data)

  • ✅ You can embed calendars, forms, surveys, quizzes, and automations

  • ✅ You avoid paying for another monthly tool

Plus, it looks a lot more professional when your followers land on your domain instead of a generic tool.

Step 1: Choose Your Starting Point – Funnel or Website Template

You’ve got two great options for building your Linktree-style page in HighLevel:

Option A: Start from Scratch in a Funnel

Go to Funnels & Websites > Funnels, create a new funnel, and add a blank step named something like “Social Links.”
Use a short URL slug like /links or /bio, and connect it to your domain. This gives you full control and is great if you want a clean, fast-loading page.

Option B: Use a Pre-Built Website Template

Want a shortcut? Go to Funnels & Websites > Websites > Templates, and search for “Link Tree.”
You’ll find ready-made designs that include a profile image, link buttons, and a mobile-friendly layout—perfect for creators, consultants, or agencies.

Just pick one, add it to your site, and customise it with your own branding, links, and interactive elements.

💡 Pro Tip: You can even clone these templates for clients or multiple brands, saving hours of work.

Step 2: Design Your Page

Whether you’re starting from scratch or using a template, the structure is simple:

  • Profile Image – A circular headshot or logo at the top

  • Short Bio – One or two lines to explain who you are or what you do

  • Buttons – Use HighLevel’s button element to link to:

    • Your website

    • A lead magnet

    • A booking calendar

    • Your latest YouTube video or blog post

    • Product pages or affiliate offers

    • Your other social media channels

Keep your links focused. Too many options = no action.

Step 3: Optimise for Mobile

Most people will click your link from their phone—so design for mobile first. In the HighLevel builder, toggle to mobile view and check:

  • Font sizes are readable

  • Buttons are spaced nicely

  • The layout looks clean and scrolls smoothly

A great mobile layout builds trust instantly and improves conversion rates.

Step 4: Add Interactive Lead Capture Elements

This is where HighLevel leaves Linktree in the dust. You can go way beyond simple buttons and turn your link-in-bio page into a lead generation tool.

Here are your best options:

  • 📅 Booking Calendar – Let users book calls or consultations right from the page

  • ✉️ Form – Collect names, emails, or phone numbers to build your list

  • 📋 Survey – Qualify leads with smart questions and route them accordingly

  • ❓ Quiz – Make the experience fun, interactive, and informative while capturing valuable data

💡 Example: Add a quiz titled “Which Service Is Right For You?” and tag leads automatically based on their answers. This not only boosts engagement—it sets you up for smarter follow-up.

Step 5: Automate and Track Performance

Every interaction on your social links page can trigger HighLevel workflows.

You can:

  • Tag contacts who complete a form, survey, or quiz

  • Send a thank-you email or SMS

  • Notify your team about hot leads

  • Redirect based on responses

And thanks to built-in analytics, you can monitor:

  • Page views

  • Clicks on each link

  • Form/survey completions

  • Calendar bookings

That means you’re not guessing—you’re making decisions based on real data.

Bonus: Use Templates to Scale Fast

Building this for multiple brands or clients? Clone your page, swap the content, and go live in minutes.

Templates also work great for VA teams or agencies managing multiple accounts.

Final Thoughts

Linktree is a great idea—but HighLevel takes it to the next level. You get:

  • Full design freedom

  • Built-in CRM and automation

  • Custom lead capture tools

  • Complete control of your brand and traffic

If you’re serious about turning clicks into conversions, your link-in-bio deserves more than just a list of links—it deserves HighLevel.

Want help building your Linktree alternative in HighLevel?
👉 Book a discovery call with Julian and I’ll show you how to do it the smart way—with automation and lead gen built in.

How use Nifty Images and HighLevel to personalise email images and make engaging emails

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Have you ever received an eye-catching email with a personalised email images with your name? Here is an example that I received from Frank Kern.

Nifty images and highlevel

It certainly is striking – which is exactly what you want for your emails. Would you like to personalise the images in your HighLevel marketing emails?

Does it take some complicated voodoo magic to do this? Do you need to hire a developer?

The answer is no. Just head over to Nifty Images and set up a free trial which gives you 10,000 image views (not email opens). Then either use the stock images or upload your own. There are loads of settings – different fonts, colours, slope the text etc etc. Then simply copy & paste a line of code in your email. It’s a neat Nifty Images and HighLevel trick to have up your sleeve.

 

Image by Frank Kern

 

Start Simple: How Gall’s Law Can Help You Build Better HighLevel Marketing Systems

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julian Mills highlevel

gall's law, simple highlevel marketing When you’re setting up a CRM and marketing automation system like HighLevel for your business, it’s tempting to want everything perfect from day one.

You want workflows, emails, text messages, reminders, landing pages, pipelines — all beautifully mapped out, fully automated, and working like clockwork.

I get it.
But if there’s one principle you should build your system around, it’s this:

Start simple. Then evolve.

This approach is perfectly summed up by something called Gall’s Law.

Gall’s Law comes from John Gall, an American systems theorist, who said:

“A complex system that works is invariably found to have evolved from a simple system that worked.”

(If you’re curious, you can learn more about Gall’s Law and its meaning here.)

In other words, successful systems don’t appear fully formed out of nowhere. They start small, prove they work, and then grow into something more sophisticated.

And that’s exactly how you should approach building your marketing and client onboarding automations in HighLevel.

Why Starting Simple Is the Best Strategy for HighLevel Success

When you launch with a simple system — for example, a basic lead capture form that triggers an instant follow-up email — a few good things happen:

  • You get results quickly. No waiting around for weeks designing complex journeys.

  • You stay flexible. If something needs to change, it’s easy to tweak.

  • You reduce overwhelm. Both for you and your team.

Compare that to trying to build a 37-step lead nurture sequence before you’ve even tested whether people open your first email.

Starting simple avoids the classic trap: spending months designing something that looks good on paper but doesn’t deliver in practice.

How does this look in real life?

For David, running an accountancy firm, this could mean starting with a simple automated proposal follow-up email before building a full onboarding pipeline.

For Claire, managing a dental practice, it could begin with automated appointment reminders sent by text message, before layering in post-appointment review requests or treatment plan follow-ups.

You don’t need to automate everything on day one.
You just need to automate something that matters – that helps the sales process or saves youtr work and time — and get it working reliably.

Once that first system is bedded in, you can add the next piece.
And the next.
And the next.

That’s how you go from a simple marketing system to a sophisticated automation engine that truly supports your business growth.

A Practical Example: How to Start Small with HighLevel

Here’s a very basic automation flow you could build right now in HighLevel:

  1. A Website Contact Us Form – collects name, email, and phone number.

  2. Instant Acknowledgement Email – automatically thanks them for their enquiry.

  3. Task Creation for Your Team – notifies someone to follow up within 24 hours.

That’s it.

No five-part welcome sequence.
No complicated lead scoring.
Just a simple system that creates a great first impression — and helps you respond faster.

And once that’s running smoothly?
You can start layering in nurture emails, appointment scheduling links, SMS reminders, and more.

Final Thought: Build a Simple System First, Then Evolve It

If you want your HighLevel marketing automation to last, resist the urge to overcomplicate it at the start.

Trust Gall’s Law.
Build something simple that works — and let it evolve naturally.

Your future self (and your future customers) will thank you for it.

Need help building a HighLevel system that’s simple, scalable, and tailored to your business?
👉 Book a discovery call with Julian and let’s chat about how to get you set up for success.