Entrepreneurs Circle Certified Coach

Marketing Calendar – Foundation Block 7 – Entrepreneurs Marketing System

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Marketing Calendar

Marketing calendar

A marketing calendar can make all the difference. By considering the marketing on a whole year basis it enables you to plan out campaigns so that advertising, offers and promotions all logically “fit together”. It enables you to conduct your marketing in a planned methodical way, rather than reacting to what your competitors do or rushing at the last minute to get that Christmas campaign out when it should have been ready to go two months earlier.

Having a marketing calendar gives you and your staff a focus, rather than chasing the latest new idea with no overall plan.

Here is our Marketing Calendar that you are free to use.

 

Here is the complete list of 11 Foundation Blocks of the Entrepreneurs Marketing System

=> Marketing Asset Review – Foundation Block 1
=> Re-marketing & Pixel Tracking – Foundation Block 2
=> Google My Business – Foundation Block 3
=> Follow Up Process – Foundation Block 4
=> Price Review – Foundation Block 5
=> Systemised Collection of Reviews – Foundation Block 6
=> Marketing Calendar – Foundation Block 7
=> Knowledge Centre – Foundation Block 8
=> Neighbourhood Cards – Foundation Block 9
=> LinkedIn – Foundation Block 10
=> Answer the Phone – Foundation Block 11

 

>> Download the full guide <<

Price Review

 

 

 

 

 

 

If you would like to learn more about the 11 Foundations then I offer a free 1hr Discovery Call.

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Price Review – Foundation Block 5 – Entrepreneurs Marketing System

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Price Review

Price Review Entrepreneurs Circle Certified Coach

We have found over the years that most businesses have the potential to add a 5 figure sum to their net profit, simply by increasing their prices by 10%. This can often be a big win that is relatively simple to implement.

Most businesses have not looked at the pricing in some time and there can be many factors holding back business owners from increasing prices – fear of losing customers, fear of appearing too expensive in the marketplace is to name but two. Often these fears turn out to be completely unfounded providing you offer an excellent service. We find that any hesitant business owners are most comfortable testing a price increase with new customers first and then rolling out to existing customers later.

 

Here is the complete list of 11 Foundation Blocks of the Entrepreneurs Marketing System

=> Marketing Asset Review – Foundation Block 1
=> Re-marketing & Pixel Tracking – Foundation Block 2
=> Google My Business – Foundation Block 3
=> Follow Up Process – Foundation Block 4
=> Price Review – Foundation Block 5
=> Systemised Collection of Reviews – Foundation Block 6
=> Marketing Calendar – Foundation Block 7
=> Knowledge Centre – Foundation Block 8
=> Neighbourhood Cards – Foundation Block 9
=> LinkedIn – Foundation Block 10
=> Answer the Phone – Foundation Block 11

 

>> Download the full guide <<

Price Review

 

 

 

 

 

 

 

If you would like to learn more about the 11 Foundations then I offer a free 1hr Discovery Call.

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Follow Up Process – Foundation Block 4 – Entrepreneurs Marketing System

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Follow up process

You need a systemised way to follow up with enquirers. In any market, only 3% of people are ready to buy right now. So if you are paying for Google or Facebook ads then you need a way to capture and follow up with the large proportion of people who are not ready to buy today but maybe looking in the future to buy what you sell.

So you need to create marketing assets that not only appeal to people who are ready to buy now, but to those who are seeking out information for a potential purchase later on. So create marketing assets such as free reports, information videos, webinars, short courses etc.

To enable contact to follow up in a systemised and time-efficient way you will need a CRM / Marketing automation tool. Solutions range from free/simple tools like MailChimp to the more sophisticated software like Keap, Keap / Infusionsoft and SalesForce.

Choosing the right tool can make all the difference to your business. The key is to systematically capture contact information and use that information to keep in regular contact and occasionally ask recipients for their business.

 

Here’s an example of a world-class follow-up system.

 

Here is the complete list of 11 Foundation Blocks of the Entrepreneurs Marketing System

=> Marketing Asset Review – Foundation Block 1
=> Re-marketing & Pixel Tracking – Foundation Block 2
=> Google My Business – Foundation Block 3
=> Follow Up Process – Foundation Block 4
=> Price Review – Foundation Block 5
=> Systemised Collection of Reviews – Foundation Block 6
=> Marketing Calendar – Foundation Block 7
=> Knowledge Centre – Foundation Block 8
=> Neighbourhood Cards – Foundation Block 9
=> LinkedIn – Foundation Block 10
=> Answer the Phone – Foundation Block 11

 

>> Download the full guide <<

Follow up process

 

 

 

 

 

 

 

 

If you would like to learn more about the 11 Foundations then I offer a free 1hr Discovery Call.

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Google My Business – Foundation Block 3 – Entrepreneurs Marketing System

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Google my business

Google My Business Entrepreneurs Circle Certified Coach

Many businesses have never bother to spend the two hours it takes to sort out “Google My Business”. It’s completely free to claim and optimise your listing. Google loves content and will reward you with more visitors and therefore leads.

Having your Google My Business listing appear in Google searches and maps makes it easy for local potential customers to find you online and even gives them the directions to your physical location. It also gives you credibility, especially when you combine this with the systematic collection of reviews (see Foundation Block 6) . We recommend spending an hour every 6 months for a quick review and update of your listing.

Here is our Google My Business Checklist that you can use.

 

Here is the complete list of 11 Foundation Blocks of the Entrepreneurs Marketing System

=> Marketing Asset Review – Foundation Block 1
=> Re-marketing & Pixel Tracking – Foundation Block 2
=> Google My Business – Foundation Block 3
=> Follow Up Process – Foundation Block 4
=> Price Review – Foundation Block 5
=> Systemised Collection of Reviews – Foundation Block 6
=> Marketing Calendar – Foundation Block 7
=> Knowledge Centre – Foundation Block 8
=> Neighbourhood Cards – Foundation Block 9
=> LinkedIn – Foundation Block 10
=> Answer the Phone – Foundation Block 11

 

>> Download the full guide <<

Google My Business

 

 

 

 

 

 

 

 

If you would like to learn more about the 11 Foundations then I offer a free 1hr Discovery Call.

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Re-marketing & Pixel Tracking – Foundation Block 2 – Entrepreneurs Marketing System

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Re-marketing & Pixel Tracking Entrepreneurs Circle Certified Coach

As someone visits your website we add a piece of code (a pixel) to their web browser and this enables Google and Facebook to track their online activity. Then as your website visitors surf around the internet we can re-market to them and show them adverts. So they do not forget about your product or service.

These days having someone “pixelled” can be more valuable than capturing their email address as emails are easily ignored. But as remarketing ads can be low cost and target only those who have already shown an interest in what you sell then they can be highly effective with a huge return on investment (ROI). And going forward we can get really sophisticated. For instance, once Facebook knows who your customers are then it is able to go out and automatically target people who are most similar to your ideal customers.

The first thing to do is to immediately ask your web guy or gal to check if you have the Google and Facebook pixels installed on your website. Once the pixels are installed you are gathering valuable data on your website visitors that you can use to remind visitors about the products and services you sell.

 

Here is the complete list of 11 Foundation Blocks of the Entrepreneurs Marketing System:-

=> Marketing Asset Review – Foundation Block 1
=> Re-marketing & Pixel Tracking – Foundation Block 2
=> Google My Business – Foundation Block 3
=> Follow Up Process – Foundation Block 4
=> Price Review – Foundation Block 5
=> Systemised Collection of Reviews – Foundation Block 6
=> Marketing Calendar – Foundation Block 7
=> Knowledge Centre – Foundation Block 8
=> Neighbourhood Cards – Foundation Block 9
=> LinkedIn – Foundation Block 10
=> Answer the Phone – Foundation Block 11

 

>> Download the full guide <<

Re-marketing & Pixel Tracking

 

 

 

 

 

 

 

 

If you would like to learn more about the 11 Foundations then I offer a free 1hr Discovery Call.

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Marketing Asset Review – Foundation Block 1 – Entrepreneurs Marketing System

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Marketing Asset Review Entrepreneurs Circle Certified CoachYour marketing assets such as website, direct mail, flyers etc are probably created ad hoc and are informally assessed by – “I like that”.

Now is the time to have a Marketing Asset Review standardised process to ensure the quality of the marketing assets that are approved within your business.

Obviously, at the end of the day, the success of any piece of marketing comes down to the sales it brings in. But you need an objective Marketing Asset Review to provide a systemised framework by which you and your team can assess your marketing before it is approved and goes live.

Here you can download our Marketing Collateral Quality Test which you can apply to your new and existing marketing assets.     

 

Here is the complete list of 11 Foundation Blocks of the Entrepreneurs Marketing System

=> Marketing Asset Review – Foundation Block 1
=> Re-marketing & Pixel Tracking – Foundation Block 2
=> Google My Business – Foundation Block 3
=> Follow Up Process – Foundation Block 4
=> Price Review – Foundation Block 5
=> Systemised Collection of Reviews – Foundation Block 6
=> Marketing Calendar – Foundation Block 7
=> Knowledge Centre – Foundation Block 8
=> Neighbourhood Cards – Foundation Block 9
=> LinkedIn – Foundation Block 10
=> Answer the Phone – Foundation Block 11

 

>> Download the full guide <<

Marketing Asset Review

 

 

 

 

 

 

 

 

If you would like to learn more about the 11 Foundations then I offer a free 1hr Discovery Call.

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Neighbourhood Card Examples Library

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Having a Neighbourhood card is a foundation block of the Entrepreneurs Marketing System by the Entrepreneurs Circle.

If you provide services at customers homes then this is a fantastic strategy to get new customers. One Entrepreneurs Circle member who fits kitchens and bathrooms did 30 installations and off the back of neighbourhood cards generated a further 9 jobs! Just by dropping cards at the neighbouring houses. The concept is simple, when delivering a service at customers homes then drop cards at 5 homes to the right, 5 homes to the left and 10 homes opposite your customer’s house – how simple can it be?

 

Here is my library of neighbourhood cards that I feel are good examples.

neighbourhood card entrepreneurs circle

 

 

 

 

 

 

 

 

 

 

 

If you have any good neighbourhood card examples I would be delighted to see them, and may add them to the list on this page. Just ping them over to me.

 

Julian

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Get your copy of my new guide – The Small Business Owners Growth Guilde – The 11 Marketing Foundation Blocks Your Business NEEDS To Flourish And Thrive

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I have just released my new guide for download – The Small Business Owners Growth Guilde – The 11 Marketing Foundation Blocks Your Business NEEDS To Flourish And Thrive

I trust you will find this guide highly beneficial for your business.

From our experience helping entrepreneurs over the past 20 years with marketing, these are the 11 Marketing Foundation Blocks that every business needs (with possibly the exception of Block 9 that will only apply if you work on-site at your customers home)

To get started these foundation blocks will not cost a fortune to set up, only time -either yours or your staff – and the rewards can be transformative for your business..  As a bonus for taking the time to download and study this guide I have included three free bonuses for you at the end of this guide.

 

So to get started with the 11 Marketing Foundation Blocks simply download the guide here. Download.

 

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Download the The Small Business Owners Growth Guide

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I trust you will find this guide to the 11 Marketing Foundation Blocks useful, informative and highly beneficial for your business.

From our experience helping entrepreneurs over the past 20 years with marketing, these are the 11 Marketing Foundation Blocks that every business needs (with possibly the exception of Block 9 that will only apply if you work on-site at your customers home)

To get started these foundation blocks will not cost a fortune to set up, only time -either yours or your staff – and the rewards can be transformative for your business..  As a bonus for taking the time to download and study this guide I have included three free bonuses for you at the end of this guide.

 

So to get started with the 11 Marketing Foundation Blocks simply download the guide here.

 >> DOWNLOAD HERE<<

 

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<
    

Book Review – Duct Tape Marketing by John Jantsch ⭐⭐⭐⭐⭐

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duct tape marketing

duct tape marketing

Duct Tape Marketing is a great book for the small business owner and marketer without being full of marketing speak and jargon. Full of practical steps that a marketer can take to move the business forward.

Here are the top tips that I took from Duct Tape Marketing :-

Chapter 13, ‘Ramp Up a Systematic Referral Machine’. My eyes lit up when the title of the chapter mentioned “Machine”. This meant there was a system involved and business is all about having systems. Rather than have ad hoc referrals coming into your business build a system to maximise referrals. He even gives examples of how to build in asking for referrals as part of your initial sales process!!

On page 215, “One hundred percent refund for referrals”. Here he outlines a strategy where customers can get a 100% refund on their purchase by referring others to your business.

On page 215, “Peer-to-Peer Lead Conversion”. In this strategy, you put together a Zoom meeting to discuss an industry trend or a growing trend. Be sure to include at least two who are your happy clients. Then your job is to sit back and moderate the discussion. Three things generally result from this 1) your clients feel good about their decision. 2) Other attendees come away with a favourable impression of your place in the market and finally, 3) several members will call you the next day inviting you to show them how you can help.

On page 273, “The Powerful Marketing Habit of 5’s”. This habit is all about identifying 5 marketing actions and each Monday block out calendar time to do them. This dovetails nicely with the EC coaching habit of blocking out 90 minutes a day to work ON your business rather than IN your business. Check out this video by EC founder Nigel Botterill on working 90 minutes a day on your business.

So a practical marketing reference book for the small business owner and marker who is looking to maximise sales.

If you would like to discuss any of the points raised in Duct Tape Marketing then I would be delighted to schedule a 15-minute call – Schedule a Discovery Call

Get a free copy of my book - The Entrepreneurs Marketing System 

The Entrepreneurs Marketing System has been written by myself and Nigel Botterill and has taken the best part of 10 years to hone, refine and test and is the foundation of the Entrepreneurs Circle coaching system.

It gives SME business owners a proven step-by-step system to get and retain all the customers they'll ever need.... Rhythmically & consistently -  just like clockwork.

You'll need a deep understanding of the Entrepreneurs Marketing System if you are going to use it in your business and this is exactly what our new book provides. If you would like a copy you just pay the postage and packing.

>> GET YOUR FREE COPY <<