If you are responsible for hot tub marketing then I hope you will find these 6 hot tips valuable.
The first step to winning more hot tub sales is to think like a potential client who is looking for a hot tub – what size, what features are the looking for. Put yourself in their shoes.
What thought processes will they go through? Which websites do they visit when they are seeking information on new hot tubs? How can you engineer so they “see you” online when they are searching for hot tub information?
HOT TIP 1
Initially, potential customers will be searching online for information. This is your ideal opportunity to become their trusted advisor. Have information on your website to educate them to enable them to make a decision, it may seem counter-intuitive to give free advice online but this really does build you as the trusted advisor and even though some people will never enquire directly with you, some will want to speak to an expert, which you plainly are by offering such great advice online. So for example this can be blog posts, PDF guides or videos. Here is a book I would recommend on how to create content that attracts customers to you. They Ask, You Answer by Marcus Sheridan. And this becomes even more powerful when it can be linked to a marketing automation system, see point 4 below.
HOT TIP 2
Be visible online. These days the first port of call, when someone is searching for a hot tub solution will be the internet and primarily using Google or Youtube (which is owned by Google). It is imperative that your hot tub business is visible on Google.
So do a check – how do you appear on Google right now in your local area. Because most of the time people with a problem will search out a local hot tub supplier first.
Step 1 – Go to Google, enter the name of your local area followed by the word “hot tub”, “buy hot tub” into the Google search bar.
Example: London hot tub, London buy hot tub
Step 2 – Make a note of the websites that come up on Page 1. Study them and get inspiration for your own ideas. Is your hot tub business on the list? If not…
HOT TIP 3
You need to get your website listed.
Google Adwords are the ads down the left hand side of the search results page. Advertising is a quick win. But can be expensive and these days you need to know what you are doing. I would recommend hiring a Google Adwords Expert as it can be complex to set up Adwords and expensive if you get it wrong. (I would definitely recommend using Google Remarketing, this enables you to display ads to your website visitors AFTER they leave your site – the ads follow them all over the internet. These work great and costs next to nothing).
Search Engine Optimisation (SEO). This is the process to optimise your website so that Google lists it in the rankings. You need to be on page 1 of Google. The good news is that this is free, the bad news is that it can take many months of work to achieve a result. But once you do you will reap the rewards for a long time. SEO is a huge subject so you can either hire an expert or if you have the time and inclination you can teach yourself, check out the book I mention in TOP TIP 1.
HOT TIP 4
Have a hot tub marketing and sales follow up system.
This is what the majority of hot tub businesses do not have or understand. In points 1 to 3 above we are looking at ways to generate interest in our service, which is essential. But what you have to realise is that of those who visit your website only one or two in every 100 are ready to buy today. So if they do not buy today then that means 98% leave your website and the chances are they will never come back. That 98% is where the gold is for your business. So you have a system in place that enables you to consistently follow up with EVERYONE who expresses an interest in hot tubs. This can be really simple – paper based or Excel, it is possible but it is a definite chore that requires dedication and time to manage. And that leads me nicely on to what I do. I specialise in helping clients set up a marketing automation system called Keap / Infusionsoft and this is the leading marketing automation system for small businesses.
HOT TIP 5
Referrals. Even in this online world, word of mouth advertising is still the best. How can you encourage previous clients to talk about your service? Can you offer them an incentive if one of their friends buys a hot tub from you? Can you reach out to all your previous customers and remind them about your service, this is really easy if you have a marketing system in place, see Top Tip 5 and an efficient Service Delivery System, see Top Tip 6.
TOP TIP 6
Hot tub Delivery, Installation and Maintenance Systemisation
OK, so you have been busy marketing and you now have enquiries and orders. But the job is still not finished. Now we have to ensure we look and act professional and do a top notch job so that we retain those hard-won clients. How do you manage you and your team’s on-site jobs currently be that installations or regular maintenance? As the business grows you will need a system to make this as professional as possible so that clients not only return to you later on, but they refer us to their friends and family. One very impressive service I have recommended to service-based clients for the past 4 years is ServiceM8.
If you are interested to learn more about how to build your own hot tub marketing and sales system then please schedule a free 1-hour Discovery call.
Blog
Julians’ Blog. Topics include HighLevel and marketing.
Zapier and Keap / HighLevel. Zapier is like a Swiss Army Knife for Keap / HighLevel users
Zapier is an indispensable tool for not only Keap / HighLevel users but I would say all internet marketers. It just has so many uses, it’s a Swiss army knife type tool.
What Zapier does is easily connects different online tools together. So you can connect different tools like blocks of Lego to create your own customised systems.
Zapier cuts out the need to hire an API developer to write a bespoke programme to connect the two systems.
Here are some of the useful “Zaps” that I use, but this is just a fraction of the possibilities that Zapier opens up to Zapier and Keap / HighLevel users.
- Every time a new opportunity is created in Keap / HighLevel then Zapier sends me a text and a voice message telling me I have a new opportunity. The reason I do this is so that I can call the prospect ASAP (as 50% of business is won by the sale rep who gets in touch with he prospect first.
- As a new lead comes in I can auto-populate a Google spreadsheet. This can then be easily shared with others. And then as they become a customer I can auto-update the row in the spreadsheet.
- If I have a third party generating leads, the chances are they will forward the leave via an email. This can be a pain to manage eg say a lead comes in on Saturday night, then the email can easily get “missed”. With the Email Parser function of Zapier I can automatically accept the email, exact the details of the lead, push the contact in Keap / HighLevel and start the follow-up process. All automatically.
- If you are using Eventbrite to manage events. Then using Zapier as each registration comes in you can push the contact into Keap / Infusionsoft and trigger marketing automation. Then on the day of the event, you use Eventbrite to register the attendees, then via Zapier two things can trigger – you can follow up with all those that attend, and because you know who has attended then you can also work out who failed to attend, and so you can follow up with them appropriately.
- If you are advertising on Facebook or LinkedIn and using their lead capture forms then we can automatically push leads into Keap / Infusionsoft and start following up without delay.
These are just a few examples. So if you are looking to have Keap / HighLevel work in sync with another tool that does not have a native Keap / HighLevel integration then Zapier should be your first port of call before hiring an API developer.
If you would like some specific advice on how to use Zapier and Keap / HighLevel then feel free to schedule a Discovery Call.
Locksmith marketing – 5 top tips
If you are responsible for locksmith marketing then I hope you will find these 5 top tips valuable, so please read on.
The first step to winning more locksmith jobs is to think like a potential client who has a lock problem – a broken lock or having to change their locks for security reasons. Put yourself in their shoes.
What thought processes will they go through? Which websites do they visit when they have a lock or security problem? How can you engineer so they “see you” online when they are searching for a solution?
TOP TIP 1
Initially, potential customers will be searching online for information. Maybe they are looking for a DIY solution. This is your ideal opportunity to become their trusted advisor. Have information on your website to educate them to the problem they are experiencing and even give them help on the solution, it may seem counter-intuitive to give free advice but this really does build you as the trusted advisor and even though some people will solve the problem themselves there will be others who simply want to call in an expert when they do not have the time or the issue is not a simple DIY solution. So this can be blog posts, PDF guides or videos. Here is a book I would recommend on how to create content that attracts customers to you. They Ask, You Answer by Marcus Sheridan. And this becomes even more powerful when it can be linked to a marketing automation system, see point 5 below.
TOP TIP 2
Be visible online. These days the first port of call, when someone has a lock problem will be the internet and primarily using Google. It is imperative that your locksmith business is visible on Google.
So do a check – how do you appear on Google right now in your local area. Because most of the time people with a problem will search out a local locksmith first.
Step 1 – Go to Google, enter the name of your local area followed by the word “locksmith”, “lock replacement” into the Google search bar.
Example: London locksmith, London lock replacement
Step 2 – Make a note of the websites that come up on Page 1. Study them and get inspiration for your own ideas. Is your locksmith business on the list? If not…
TOP TIP 3
You need to get your website listed.
Google Adwords are the ads down the left hand side of the search results page. Advertising is a quick win. But can be expensive and you need to know what you are doing. I would recommend hiring a Google Adwords Expert as it can be complex to set up Adwords and expensive if you get it wrong. (I would definitely recommend using Google Remarketing, this enables you to display ads to your website visitors AFTER they leave your site – the ads follow them all over the internet. These work great and costs next to nothing).
Search Engine Optimisation (SEO). This is the process to optimise your website so that Google lists it in the rankings. You need to be on page 1 of Google. The good news is that this is free, the bad news is that it can take many months of work to achieve a result. But once you do you will reap the rewards for a long time. SEO is a huge subject so you can either hire an expert or if you have the time and inclination you can teach yourself, check out the book I mention in TOP TIP 1.
TOP TIP 4
Have a locksmith marketing and sales follow up system.
This is what the majority of locksmith businesses do not have or understand. In points 1 to 3 above we are looking at ways to generate interest in our service, which is essential. But what you have to realise is that of those who visit your website only one or two in every 100 are ready to buy today. So if they do not buy today then that means 98% leave your website and the chances are they will never come back. That 98% is where the gold is for your business. So you have a system in place that enables you to consistently follow up with EVERYONE who expresses an interest in locksmith services. This can be really simple – paper based or Excel, it is possible but it is a definite chore that requires dedication and time to manage. And that leads me nicely on to what I do. I specialise in helping clients set up a marketing automation system called Keap / Infusionsoft and this is the leading marketing automation system for small businesses.
TOP TIP 5
Referrals. Even in this online world, word of mouth advertising is still the best. How can you encourage previous clients to talk about your service? Can you offer them an incentive if one of their friends buys your service? Can you reach out to all your previous customers and remind them about your service, this is really easy if you have a marketing system in place, see Top Tip 5 and an efficient Service Delivery System, see Top Tip 6.
TOP TIP 6
Service Delivery Systemisation
OK, so you have been busy marketing and you now have enquiries and orders. But the job is still not finished. Now we have to ensure we look and act professional and do a top notch job so that we retain those hard-won clients. How do you manage you and your team’s on-site jobs currently? As the business grows you will need a system to make this as professional as possible so that clients not only return to us later on, but they refer us to their friends and business contacts. One very impressive service I have recommended to service-based clients for the past 4 years is ServiceM8.
If you are interested to learn more about how to build your own locksmith marketing and sales system then please schedule a free 1-hour Discovery call.
Pest Control Marketing – top 5 tips
If you are responsible for pest control marketing then I hope you will find these 5 top tips valuable, so please read on.
The first step to winning more pest control clients is to think like a potential client who has a pest infestation. Put yourself in their shoes.
What thought processes will they go through? Which websites do they visit when they have a pest problem? How can you engineer so they “see you” online when they are searching for a solution?
TOP TIP 1
Initially, potential customers will be searching online for information. Maybe they are looking for a DIY solution. This is your ideal opportunity to become their trusted advisor. Have information on your website to educate them on the problem they are experiencing and even give them help on the solution, it may seem counter-intuitive to give free advice but this really does build you as the trusted advisor and even though some people will solve the problem themselves there will be others who simply want to call in an expert when they do not have the time or the issue is not a simple DIY solution. So this can be blog posts, PDF guides or videos. Here is a book I would recommend on how to create content that attracts customers to you. They Ask, You Answer by Marcus Sheridan. And this becomes even more powerful when it can be linked to a marketing automation system, see point 5 below.
TOP TIP 2
Referrals. Even in this online world, word of mouth advertising is still the best. How can you encourage previous pest control clients to talk about your service? Can you offer them an incentive if one of their friends buys your service? Can you reach out to all your previous customers and remind them about your service, this is really easy if you have a marketing system in place, see Top Tip 5 and an efficient Service Delivery System, see Top Tip 6.
TOP TIP 3
Be visible online. These days the first port of call, when someone has a problem to fix, will be the internet and primarily using Google. It is imperative that your pest control business is visible on Google.
So do a check – how do you appear on Google right now in your local area. Because most of the time people with a problem with search out a local pest control service first.
Step 1 – Go to Google, enter the name of your local area followed by the word “pest control”, “vermin control” into the Google search bar.
Example: London pest control, London vermin control
Step 2 – Make a note of the websites that come up on Page 1. Study them and get inspiration for your own ideas. Is your pest control business on the list? If not…
TOP TIP 4
You need to get your website listed.
Google Adwords are the ads down the left-hand side of the search results page. Advertising is a quick win. But can be expensive and you need to know what you are doing. I would recommend hiring a Google Adwords Expert as it can be complex to set up Adwords and expensive if you get it wrong. (I would definitely recommend using Google Remarketing, this enables you to display ads to your website visitors AFTER they leave your site – the ads follow them all over the internet. These work great and costs next to nothing).
Search Engine Optimisation (SEO). This is the process to optimise your website so that Google lists it in the rankings. You need to be on page 1 of Google. The good news is that this is free, the bad news is that it can take many months of work to achieve a result. But once you do you will reap the rewards for a long time. SEO is a huge subject so you can either hire an expert or if you have the time and inclination you can teach yourself, check out the book I mention in TOP TIP 1.
TOP TIP 5
Have a pest control marketing and sales follow up system.
This is what the majority of pest control businesses do not have or understand. In points 1 to 3 above we are looking at ways to generate interest in our service, which is essential. But what you have to realise is that of those who visit your website only one or two in every 100 are ready to buy today. So if they do not buy today then that means 98% leave your website and the chances are they will never come back. That 98% is where the gold is for your business. So you have a system in place that enables you to consistently follow up with EVERYONE who expresses an interest in pest control services. This can be really simple – paper-based or Excel, it is possible but it is a definite chore that requires dedication and time to manage. And that leads me nicely on to what I do. I specialise in helping clients set up a marketing automation system called MarketerM8 / HighLevel and this is the leading marketing automation system for small businesses.
TOP TIP 6
Service Delivery Systemisation
OK, so you have been busy marketing and you now have enquiries and orders. But the job is still not finished. Now we have to ensure we look and act professional and do a top-notch job so that we retain those hard-won clients. How do you manage you and your team’s on-site jobs currently? As the business grows you will need a system to make this as professional as possible so that clients not only return to us later on, but they refer us to their friends and business contacts. One very impressive service I have recommended to service-based clients for the past 4 years is ServiceM8.
If you are interested to learn more about how to build your own pest control marketing and sales system then please schedule a free 1-hour Discovery call.
Photo by Brett Jordan on Unsplash
How to use live chat and Keap / Infusionsoft using tawk.to
UPDATE 13 FEB 2024. The systems I mention in the original blog post are all very good. However, time moves on. These days I would be looking for something more advanced – and that is HighLevel – my HighLevel agency is called MarketerM8 and you can find out more on the website. Suffice to say here that MarketerM8 can provide a single integrated solution for LiveChat as part of a complete CRM and marketing automation platform – you can even train the Conversation AI to answer questions in real time and book calls with you. If you would like to learn more feel free to book a Discovery Call.
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Looking to integrate live chat and Keap / Infusionsoft? Previously I used Pure Chat on my website to enable me to live chat with visitors to my website.
I have just switched over to tawk.to to offer live chat on my website. It has a number of advantages.
Like Pure Chat it is free for starters. But tawk.to also enables the following.
1/ Via Zapier I can trigger Keap / Infusionsoft campaigns automatically at key points. The first being when a chat is completed – so for me I create an opportunity for follow-up and record the details of the chat as a Note in the contact record. Also if I am unable to answer a chat in a predetermined time I can trigger based of of this so that I capture the contact details and can follow up using Keap / Infusionsoft. So the live chat facility becomes a lead capture when I miss a chat.
2/ tawk.to not only does live chat via messaging. For a monthly upgrade costing just $29/mo not only can you offer live text messaging but you can have audio calls or even video calls with your website visitors, which is cool.
If you would like some assistance setting up and integrating live chat and Keap / Infusionsoft using tawk.to then please schedule an initial Discovery Call to learn more.
Cheers
Julian
Working with ServiceM8 Certified Partners to automate marketing for clients
In addition to being an Keap / Infusionsoft Certifed partner, I am also an experienced marketer and new ServiceM8 Certified Partner. Where I can add real value to the ServiceM8 partner community is in automating the marketing for service business clients which in turn feeds jobs into ServiceM8. I am interested in working collaboratively with fellow ServiceM8 partners to enable their clients to take their businesses to the next level. Please check out this short video showing an example of how ServiceM8 and Keap / Infusionsoft can be “bolted together” to create a powerful marketing and service delivery machine. If this sounds of interest to you and your clients then please get in touch.
Cheers Julian
Conference Marketing Automation System
I am just working with a client to build a bespoke Conference Marketing Automation System using Keap / Infusionsoft. This will incorporate not just email marketing automation but also automated direct mail and automated text marketing.
This system with give the client a solid platform to coordinate their marketing pre and post conference. In addition they will have an sponsorship sales team system that makes it easy for the sales team to follow up and convert leads.
If you are interested maximising the ROI exhibiting at trade shows with a Conference Marketing Automation System then please schedule a short Discovery call, click the button below.
Trade Show Marketing Automation System
I am just working with a client to build a bespoke Trade Show Marketing Automation System using Keap / Infusionsoft. This will incorporate not just email marketing automation but also automated direct mail and automated text marketing.
This system with give the client a solid platform to coordinate their marketing pre and post the trade show. In addition they will have a sales team system that makes it easy for the sales team to follow up and convert leads. There will no longer be a pile of business cards that just gathers dust and no one ever follows up.
If you are interested maximising the ROI exhibiting at trade shows with a Trade Show Marketing Automation System then please schedule a short Discovery call, click the button below.
Jordan Belforts Straight Line Selling methodology applied to Keap / Infusionsoft marketing
This weekend I read the excellent book ‘Way of the Wolf’ by Jordan Belfort. In this book, he outlines his Straight Line Selling methodology. This is fantastic training if you are a salesperson or manage a sales team – definitely worth a read.
But what struck me was the way that the Straight Line Selling methodology could be applied to Keap / Infusionsoft marketing campaigns using the Keap / Infusionsoft campaign builder. So I shot this quick video to explain my thinking and to demo how Keap / Infusionsoft campaigns can be improved and sales increased.
If you have any questions please drop me a line or you can schedule a quick 15-minute Discovery call.
Top 10 Marketing Business Books for Entrepreneurs ⭐⭐⭐⭐⭐
Here are my top 10 marketing business books for entrepreneurs (PDF download). Now, these books will only resonate with you if you own or work in a small entrepreneurial business where generating sales is key. If you are looking for academic marketing books or you work in corporate marketing then these will not be for you. There is just a brief explanation of the value I received each time I read these books.
The 1 -10 ranking does not apply, as each of these books has its own unique angle so it would be like trying to compare apples and oranges. Unless I gained valuable business and marketing insights and enjoy reading them, then they would not be on the list. The non-affiliate link takes you to Amazon where there are full descriptions and reviews to enable you to decide for yourself.
1 The Ultimate Sales Machine by Chet Holmes.
What can I say about this book? If you are in sales you should read this book. Unfortunately, Chet died in 2012 and so it appears a little dated with regards to internet marketing but the principles are timeless and I am sure this will become a classic sales/marketing text. Only 3% of people are ready to buy at any time when we are adverting. But what about the other 97%. How do you tap into these people and generate sales? The top 100 concept is a killer strategy for B2B marketing Amazon Link . BONUS – Check out this video with Chet and Tony Robbins. All in all it is about an hours worth of video, but very compelling – link to video.
2 They Ask You Answer by Marcus Sheridan.
Mention blogging, content marketing, keywords, CMS, SEO to most business owners and their eyes glaze over with the thought of technical marketing mumbo jumbo. But this book is a practical ‘how to’ guide totally focused on what customers are looking for and how you can deliver education online that ultimately draws customers to you, rather than you chase them. One of my clients recommended this to me after I got him started with “blogging” and I showed him how I was able to attract customers to me just by providing valuable content online. This book contains timeless marketing principles, not a quick fix, gone tomorrow solutions that are so prevalent in internet marketing. Amazon Link
3 DotCom Secrets by Russell Brunson.
Fantastic book as it gives the small business owner a solid foundation by which to structure their marketing. Do you just sell one product? Russell introduces the concept of product ascension. His products range from free to $1M a year consulting. This is game-changing for most small businesses. Amazon Link
4 Emyth Revisited by Michael Gerber.
Another top selling publication. As with Work the System (4) this is all about organising your business for success. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. Amazon Link
5 Work the System by Sam Carpenter.
So many small businesses are run on a wing and a prayer. No formal systems and this holds them back from greatness. In his book Sam uses his business as an example- taking it from working an 80 hour week, fighting bankruptcy and all the stress to a hugely successful business where he just has to work a couple of hours a week. Systems are key to business growth. Amazon Link
6 Launch by Jeff Walker.
The Product Launch Formula online training by Jeff Walker has been around now for 10 years or so. In this book, Jeff maps out his process for selling products and services online. The separate principles of his concept are nothing new, it is the way Jeff has organised them into a system which makes it so powerful. The book costs around £10 but I must say it contains about 80% of what is contained in the Product Launch Formula online course which costs about $2000. So this book is a smart investment. Amazon Link
7 Oversubscribed by Daniel Priestly.
Traditionally businesses spend money on advertising and chasing after customers. But times are a changing. With the internet and Google, anyone can quickly learn about any service or product they are interested in. In this book, Daniel explains in this new world how to position yourself and your business as the experts and so attract customers to you so that you are oversubscribed and as a result charge a premium for your product or service. Amazon Link
8 Clockwork: Design Your Business to Run Itself by Mike Michalowicz.
This book goes hand in hand with Work The System (No. 4 above). It is all about how to plan and set up systems so that you can take a full month out of your business initially and prove to yourself that your business no longer requires you to work in the business, rather you become the designer of your business.
9 Duct Tape Marketing by John Jantsch.
Duct Tape Marketing is a great book for the small business owner and marketer without being full of marketing speak and jargon. Full of practical steps that a marketer can take to move the business forward. Read more.
10 How to Win Friends and Influence People by Dale Carnegie.
This is a timeless classic and is the foundation by which so many of today’s “gurus” are based. To be honest this should be a read for everyone. This is more personal self-development than marketing, but it just has to be on this list for me. Amazon Link
What is your most valued read as an entrepreneur? I would love to hear and maybe it will make it on my list of top books for entrepreneurs.