Blog

Julians’ Blog. Topics include HighLevel and marketing.

Webinar marketing – Two tips to increase webinar attendance

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webinar marketing

webinar marketing

If you are running webinars you will know that attendance can be an issue. You invest time and money to generate registrations and then find that maybe only 30% of people show up.

Here are two webinar marketing tips that I have learnt from the experts over the years that can help to boost your webinar attendance rates.

1/ This first one I learnt from Brendon Burchard a few years back. On your website, your Thank You page is one of your most valuable pages. When someone arrives at a Thank You page they have already taken action and they are at their most interested in what you do. They will never be “hotter”. So why do most website owners simply put a boring “Thank you for your order” type message on the Thank You page? You should be using this page to the max – upsell, cross-sell, a video welcoming them as a customer etc. etc.

So you should be using your webinar registration Thank You page to reinforce why they should be attending your webinar – so they definitely put the webinar date and time in their calendar. And the real killer idea – Brendon suggests delivering part one of your webinar right on the Thank You page! Knock their socks off with valuable content right off the Thank You page and then who in their right mind would want to miss the full webinar???

 

2/ This second idea came from Bill Glazer in his book ” OUTRAGEOUS Multi-Step Marketing Campaigns That Are Outrageously Successful” in this he says that if you are running a  webinar then you should create an accompanying workbook they can print. A “fill the gaps” style workbook where they only get the key learnings/offers by watching the full webinar. The workbook when printed can create intrigue and a tangible reminder of the webinar – pre and post-event. And even better, Bill recommends sending the workbook when you first invite people to register – the workbook also serves as a sales tool to encourage registrations!

 

I hope these tips prove valuable for you and if you have any tips on running better webinars that have served you then I would love to hear them.

If you are just starting out with webinar marketing then WebinarJam is a great tool to host and manage your webinars.

Julian

 

Webinar marketing photo by Austin Distel on Unsplash

How many of the 74 marketing pillars are you using in your business?

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marketing pillars entrepreneurs circle

marketing pillars entrepreneurs circleTake a look a the list of 74 marketing pillars your business could be using and count up how many you are actually using in your business today.

Then take a look a the ones you are not using and ask yourself which pillars could be worth testing for your business.

The more marketing pillars you have that support your business, so the stronger and more resilient your business will be. If your business is just supported by one pillar then if anything should happen with that pillar then your business could be vulnerable.

Download the Marketing_Pillars PDF here

Crypto asset management lead generation. Do you really need to buy more crypto account management sales leads?

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crypto asset management sales leads

You have probably arrived at this page because you are looking for lead generation services for your crypto asset management service and to buy more new sales leads for your business. But is this really the case?

So do the numbers stack up? If you double the number of new crypto asset management leads then you will double your sales and grow your company. That is true, but at the same time, you will probably more than double the cost of your advertising. (It will most likely cost you more than double as you will no doubt already be using the most responsive advertising medium, so you will have to start using less responsive advertising and so use more of it. So your costs will be higher).

And there are other factors at play too. Take a look at these sales rules.

lead generation buy crypto asset managements leads

 

So if you have a new business sales team then the sales team will first focus on the easy sales and they will not consistently follow up with the lukewarm/ colder leads as these may not enable them to meet their new business sales target for the month. As a result, those leads who are not ready to buy now will quickly get forgotten about and “fall between the cracks”.  As I mentioned above, as you go to “weaker” advertising in order to generate new leads, so you will generate less responsive leads and so you see the issue – you are generating lower value leads that are harder to close, that the sales team do not want and they cost you more money.

crypto asset management sales leadsSo what is the solution? Before you spend any more money on buying more crypto asset management sales leads you need to implement an automated sales and marketing system that will work in sync and support your new business sales team. A system that does all the hard work in following up with prospective clients and nurturing them to a point where they are “warmed up” sufficiently to make it worthwhile for a salesperson to speak with them. This way the leads that have cost you money do not “fall between the cracks”.

So let’s look at the maths with a quick calculation.

Say you are currently getting a 1% conversion rate from your sales leads, and leads are costing £1 each. So the Cost per Acquisition (CPA) is £100. OK, let us say you implement a marketing automation system to automatically nurture those leads and then pass them over to the sales team when they are ready to buy. So we still get the initial 1% conversion. But then say we consistently follow up with the remaining 99% (who did not buy) over the longer term so that they begin to know, like and trust us. Now, say over the next 2 years we follow up automatically and gain another 2 sales from the initial 99 leads. So now then numbers look like this. We have 3X our conversion rate and so we have tripled the size of our business. Because we did not spend any more money on lead acquisition, so our Cost of Acquisition has come down from £100 to only £33. And this is without spending any additional money on advertising and lead generation.

Now at this point, you have a sales and marketing machine that efficiently converts crypto asset management sales leads. And now you can start to look at buying from lower value/ higher-cost sources of leads because you have a finely tuned sales lead generation and marketing machine that can profitably convert poorer quality leads. At this point, you can effectively afford to outspend your competitors on advertising and marketing.

Entrepreneurs Circle Certified Coach accountant sales lead generationAnd all this is before we even consider the best AND lowest cost of leads for your business. Referrals from existing clients of your crypto asset management service. Are you actively asking your existing clients to refer you to their business contacts? The chances are that you are not proactively harnessing this source of leads. Once you have an efficient sales and marketing system in place then referral marketing can also happen consistently on autopilot.

So – do you really need to buy more new sales leads for your crypto asset management service  -or do you need a system to convert more effectively the leads you are already generating? If you are interested then this is exactly where I help my clients. If you would like to book a free Discovery call at a mutually convenient day and time then click here.

buy accountancy sales lead generation

Crypto asset management sales lead photo by Jeremy Bezanger on Unsplash

Renewable Energy Sales Leads: How to Get More New Leads and Convert Them Into Booked Jobs

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solar panel sales lead

renewable energy sales leadIf you run a renewable energy business and you want to buy more new leads, increase your appointment rate and close more work, this guide will help. Getting enquiries is only half the battle. The real profit comes from having a system that follows up fast, nurtures properly, and pulls older enquiries back into play.

In the UK renewable space. solar, battery storage, heat pumps, insulation, EV charging. competition is intense. That means your lead generation needs to be predictable, and your follow up needs to be consistent.

What People Mean When They Search for “Renewable Energy Sales Leads”

When someone searches for renewable energy sales leads, they are usually looking for one of these outcomes.

  • More enquiries for solar, heat pumps, insulation, batteries or EV chargers
  • Better quality leads with higher intent and better conversion potential
  • A cheaper cost per lead and a more reliable flow of opportunities
  • Support converting leads. because “more leads” does not help if follow up is weak

This is why the best approach is not just “how do I get more leads?”. it’s also “how do I convert more of the leads I already have?”.

The Big Mistake: Buying More New Leads Without Fixing Follow Up

Many renewable energy businesses buy more leads, then wonder why revenue does not rise in proportion. The issue is usually one of these.

  • Slow response times. leads go cold quickly
  • One attempt only. if they do not answer, the lead is ignored
  • No multi channel follow up. email only, or calls only
  • No reactivation. old leads sit in the CRM forever

If you are sitting on a database of old enquiries, missed calls, quote requests, website form fills, Facebook leads or “can you send me some info” prospects. you likely have hidden revenue already sitting there.

A Better Strategy: Combine New Lead Flow With Lead Reactivation

Yes. you can absolutely buy more new leads. but the most cost effective growth often comes from improving conversion and reactivating past enquiries. This gives you two pipelines.

  • New lead generation. a steady inbound flow
  • Lead reactivation. bringing dormant leads back to life

When these work together you typically see a lower cost per acquisition, more booked appointments, and a more predictable sales pipeline.

Introducing the MarketerM8 AI Lead Reactivation System

If you want more sales without constantly increasing ad spend, you will want to look at the MarketerM8 AI Lead Reactivation System.

This is designed for businesses who already have leads in their CRM, spreadsheets, inbox, or Facebook ads manager, but they have not been followed up properly. or the lead went quiet and nothing happened after that.

What the system does

  • Imports old leads from your CRM or lead lists
  • Re engages via email with a simple, human message that starts conversations
  • Follows up via SMS and WhatsApp to increase response rate
  • AI adapts based on responses. so interested leads get handled differently to time wasters
  • Re engaged leads book a call. using a simple booking flow
  • Analysis and refine the system. improve messaging and outcomes over time

The goal is simple. turn yesterday’s dead leads into today’s sales conversations.

Why Lead Reactivation Works So Well for Renewable Energy

Renewable energy buying decisions are rarely instant. People shop around, compare finance options, ask their partner, wait for a bonus, move house, or simply get busy. Many of your “lost” leads are not lost. they are delayed.

A proper reactivation system gives you a professional reason to follow up again. it also does it consistently, without your team having to remember who to chase.

How to Make Lead Generation Pay: A Simple Conversion Framework

If you want to buy more new leads and make them profitable, aim for this.

  • Capture leads cleanly. name, mobile, email, postcode, and the service they want
  • Respond fast. the first few minutes matter
  • Use multi channel follow up. email plus SMS plus WhatsApp
  • Nurture. short helpful messages that build trust
  • Reactivate. pull older enquiries back into conversation every month

If you only do one thing after reading this page. do not just buy more leads. build the conversion engine that makes every lead worth more.

Want to Turn Old Enquiries Into New Sales Conversations?

Take a look at the MarketerM8 AI Lead Reactivation System. If you have a lead list sitting in your CRM that has gone quiet, this is one of the fastest ways to create new appointments without paying for more traffic.

Tip. If you want, paste your current page URL and I can also provide a meta title, meta description, suggested headings, FAQ section, and internal link suggestions to help it rank for terms like “buy renewable energy leads”, “solar leads UK”, “heat pump leads”, and “renewable energy lead generation”.

PS. Check out my other post with 6 top tips for solar panel marketing.

 

Solar panel sales lead photo by Bill Mead on Unsplash

Solar & Renewable Energy Lead Generation: Do You Really Need to Buy More Sales Leads?

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solar panel sales lead

solar panel sales lead

If you’ve landed on this page, chances are you’re looking to buy more solar panel sales leads to grow your renewable energy business. But before you spend more on advertising, here’s the real question:
Do you really need more leads — or do you need to convert more of the ones you already have?

The maths behind lead generation

It’s easy to assume that if you double your solar panel sales leads, you’ll double your sales. Technically true — but there’s a catch.
To double your leads, you’ll often need to invest in less responsive advertising channels (because you’re probably already using the most effective ones). That means your advertising costs can rise disproportionately, often more than doubling, while the quality of leads can drop.

And then there’s sales behaviour to consider.

Why leads “fall through the cracks”

Sales teams naturally go after the easy wins — the “low-hanging fruit.”
They focus on hot prospects who are ready to buy now, leaving lukewarm or cold leads untouched. Those not-ready-yet leads often get forgotten and disappear from the pipeline. If you push more budget into weaker advertising to generate leads, you may end up with:

  • Lower quality leads that take longer to convert

  • Salespeople reluctant to follow up

  • Higher costs per acquisition

It’s a lose-lose — unless you fix the follow-up process.

The smarter solution: Convert more of your existing solar leads

solar panel lead generation

 

Before you spend a penny more on lead generation, you should have an automated sales and marketing system working alongside your sales team.
A system that consistently follows up with every lead, nurtures them over time, and hands them over to your team only when they’re ready to buy.

Let’s run the numbers:

  • Say you’re generating leads at £1 each, converting 1% into sales. Your co

     

  • st per acquisition (CPA) is £100.

  • Now, you implement an automated follow-up system — like MarketerM8 (powered by HighLevel) — that nurtures the remaining 99% of leads for the next two years.

  • If that process delivers just two extra sales from every 100 leads, you’ve tripled your conversion rate — without spending another pound on lead generation.

  • Your CPA drops from £100 to £33, and your business grows — all without extra ad spend.

Why AI changes the game for solar lead conversion

 

Automation has always been powerful, but the rise of AI Employee in MarketerM8 this takes it to another level.
For example, with MarketerM8’s built-in voiceAI, your business can now answer inbound calls automatically — even outside office hours. This means potential solar customers never hit voicemail, never get missed, and always feel attended to. You can capture more enquiries, qualify them instantly, and feed them directly into your automated nurture system.

 

Don’t forget your most profitable solar leads: Referrals

Once you’ve got an efficient conversion system running, you can tap into the lowest-cost lead source available — referrals.
By automating referral requests to happy solar panel customers, you can turn every installation into a potential source of new business, all running on autopilot.

Bottom line: You may not need to buy more solar panel sales leads — you need a solar & renewable energy conversion system that makes the most of what you’ve already got.
That’s exactly what MarketerM8 (powered by HighLevel) delivers —

 

 automation, AI-powered communication, and a framework that turns leads into loyal customers.

📅 Book a free discovery call today to see how we can help you convert more solar leads and grow your renewable energy business.

 

PS. Check out my other post with 6 top tips for solar panel marketing.

 

Solar panel sales lead photo by Bill Mead on Unsplash

Unscreen.com – a handy tool to remove backgrounds from videos

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This handy graphics tool is called   unscreen.com

What this tool does is automatically remove the background from a video. So no need for a green screen.

It’s free too. When I tested this tool the results really depended on the quality of the video that you input.

So I would create a favourite for this webpage on your browser favourites and give it a try on your next video.

 

 

What is the average email open rate? In the UK it is just 10%.

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The average email open rate is just 10%!?! And the average click-through-rate? 1% – one measly per cent.

To really hit this home let’s do some maths:

Let’s say you have an email list of 5,000 prospects, leads and customers.When you send an email about your latest offer here’s what happens:

5,000 people get sent the email. Only 10% open it.

So only 500 people see your email. Of the 500, only 1% actually click
on it. So only 5 people click the email and go to your sales page.

If we assume your sales page converts pretty well at 20% – you will make one sale. 5,000 emails = 1 sale

You can see why people think email is dying!

And here’s how most people react to this realisation…

….“Well we just need to grow our
email list! If we double the size
of our email list, we’ll double our
sales!”

And you know what, they’re right. Send 10,000 emails and 1,000 people will open it, 10 will click and 2 will buy.

You’ve effectively doubled your business.

BUT (and this is a particularly large but…) – doubling the size of your email list is HARD – and EXPENSIVE.

You could run Facebook Ads or other marketing, giving away lead magnets and more – but even if you only paid £2 per new email
address (which is waaaay less than most businesses will pay!) those extra 5,000 email addresses are going to set you back a cool
£10,000.

So what’s a poor business owner to do?

Well let’s go back to the maths and play with the numbers…

Let’s say we have the same size list – 5,000 people.

And let’s say we send them our offer email.

BUT this time, instead of a 10% open rate – we get a 20% open rate.

Now this is still a very low open rate. But it means that of the 5,000 emails sent – instead of 500 opens – we get 1,000.

If everything else stayed the same we’d take our 1,000 opens, get 1% to click and have 10 people visit our sales page which converts at 20%
giving us… 2 sales.

To double our sales we could double the size of our email list (HARD!)

Or…

We could just nudge our open rate from 10% to 20%.

There are really only FOUR things we can do to boost our open rate.

  1. Use a better subject line
    Something more eye-catching, curiosity building works. Or a subject line that merges in the recipient’s first name is always a great idea…
  2. Use a better SECOND subject line.
    This is your ‘preview text’ the fi rst line of the email that people can see and read in their inbox – if yours says “Email not displaying properly, click here to view it in your browser” you are SABOTAGING your open rates.
  3. Change your ‘From Name’
    The ‘From Name’ is who your emails come from (e.g. most of our emails come from Nigel Botterill) – we get better results with people vs business names.
  4. Change the TIME you send your email
    People go on an email killing spree when they first wake up. So send your emails after 10 am!

Tweaking all four of those factors can relatively easily
DOUBLE your open rates. And as we’ve seen, that
DOUBLES your sales!

BUT… there’s more.

Because, what if, as well as optimising our email for opens, we made a few subtle tweaks to try and get more clicks.

What if we took our abysmal click-through rate of 1% – and grew it to just 5%.

Five per cent is still a very low number – and VERY achievable.

But let’s run through the maths:

5,000 emails get sent.

20% get opened – so 1,000 emails are opened.

Of the 1,000 that are opened – 5% get clicked.
So we get… 50 clicks!

Our sales page converts at 20% and so we make 10 sales.

TEN SALES!

Suddenly we’ve gone from making one sale from our list of 5,000 to TEN – and all we’ve done is tweaked our email.

The easiest way to improve your click-through rate? Add more links to click!
Statistically, the more links in your email, the more clicks you’ll get.

It’s why we have the rhyme “at least four, probably more!”.

Because we aim to include at least four links in all of our marketing emails.

If you really want to up your click-through rate, add buttons, GIFs, images and video thumbnails to get people’s fingers twitching.

But let’s just recap:

So we’ve made a few simple tweaks to an email and we’ve gone from one sale, to ten.

We’ve 10X’d our business with the same amount of work – the same number of prospects – the same cost…

People say that email is dying.

But the truth is, it’s just getting harder. Harder to get people’s attention, to break through the noise – to get results.

But with a few simple tweaks, you can see how a dead marketing channel, can very quickly be completely reborn.

And that’s the power of email marketing and split testing.

So the next time you send an email out – try a new subject line. Add a few more links, and maybe you’ll 10X your business too!

Klaviyo email marketing for ecommerce clients

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klaviyo email marketing

I have recently been consulting with a UK e-commerce client who uses Shopify as their shopping cart and was looking to use Klaviyo email marketing.

klaviyo email marketing

The client wanted to organise their email marketing. Now even though this could have been done using Keap / Infusionsoft we found Klaviyo a better solution for them. (however, if you are looking to directly integrate Shopify into Keap / Infusionsoft, click here for a suitable direct integration solution).

But for this client all they want to do is simple email marketing  -so send out email offers to their list, capture newsletter subscribers, rescue abandoned shopping carts, and for products that have to be replenished on a monthly basis they wanted to send reminders, but only if they had not purchased in the last 2 weeks.

So we just used Klaviyo to automate simple email marketing for this Shopify e-commerce client. It is relatively simple and cost-effective to set up and put the email marketing for a Shopify commerce site on autopilot.

Klaviyo works with other shopping carts too – WooCommerce, Magento, BigCommerce to name a few.

If you run a Shopify store and would like to learn more about Kalviyo email marketing or how to use Keap / Infusionsoft with Shopify just schedule a Discovery call.

 

Cheers

Julian

 

Klaviyo email marketing photo by rupixen.com on Unsplash

A marketing no-brainer – Retargeting previous website visitors

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Are you familiar with Retargeting or Remarketing?

This is the marketing technique whereby when someone visits your site they are tagged with a cookie and you can then advertise to them as they browse around the internet. (Remarketing is one of the foundation blocks of the Entrepreneurs Marketing System.)

Below is an example of my remarketing in action that I spotted as I was booking a train ticket.

 

So when your website visitor visits a site that supports advertising (eg in the Google AdSense network) then you can display your banner ads. So in effect, you can target banner ads to people who have visited your site. Very cool and achieves a very high ROI.

There are agencies out there who can set all this up. But, if you have a Google Ads account then you can set it up yourself and run it as if it is a content advertising campaign. There is a Responsive Ads builder in Google Ads. And you can see an example of this in the image above. So what this means is that I do not have to worry about having a designer create maybe 15 or 20 different ad sizes. I just upload images, logo, headlines, call to action links and the system just creates the ads “on the fly” as they are required. So this is really handy and quick. The downside is that you have much less control over how the ad actually looks. Which I myself can live with, but if you have strict brand guidelines to adhere to then I can see the responsive builder may not be for you and you would have to have a designer create individual ads.

There are lots of helpful videos on YouTube on how to set these up. For example https://www.youtube.com/watch?v=DmyhreJS37Y

Is a lost customer really lost?

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lost customer campaign

lost customer campaignEvery business loses customers. These are customers who bought from you previously but have not come back to you in the anticipated amount of time.

Typical reasons;

They just forgot about you.
A competitor tempted them away.
They no longer need your product/service at the time.
The member of staff who purchased left the company.
They moved house
They died or the business closed
etc
etc

 

But that does not mean we should ignore them.

In fact, did you know that lost customers are the third easiest customers to sell too?

(1)Active customers are the easiest to sell to,
followed by (2)referrals
and then (3)lost customers.

The first thing you need to do is make sure the list is clean and that you have up-to-date contact details for your “lost” customers. And this is where we can delete from your list those individuals and companies that are no longer with us and will never buy again.

Then it is your job to remind them about who you are and the service/ products that you offer. Remember customers are busy people and they quickly forget about you if you do not keep reminding them. Your goal is to ensure you are never forgotten.

But how do you do this? Well of course you use marketing automation and build an automated lost customer campaign to attract lost customers back to you. So typically clients like to send out a series of emails with a special offer. And this is a good start, but you can get so much more creative. How about regularly updating them on changes and improvements you have made to your service or product. And rather than use a fixed number of emails use an automated evergreen campaign that only every ends when they either unsubscribe OR they become an active customer  And then there is the media you use, why rely solely on email as your competitors probably do – how about phone calls, texts, direct mail  -all of which can be automated with Keap / Infusionsoft.

If you would a little help on how to build a bespoke lost customer reactivation campaign for your business then feel free to schedule a Discovery Call and together we can map out a lost customer campaign for your company.

Lost Customer campaign photo by Sourabh Gijare on Unsplash