How to Connect a Physical Desk Phone to HighLevel (VoIP Desk Phone)

how to connect a physical phone (VOIP) to HighLevel

how to connect a physical phone (VOIP) to HighLevelWhen most people think about HighLevel, they imagine a cloud-based system that handles everything — SMS, WhatsApp, email, pipelines, and even phone calls — all from your laptop or mobile. And for many teams, that’s enough.

But in some offices, there’s still a need for a physical desk phone. Reception staff, sales teams, and business owners often prefer a handset on the desk: it’s reliable, tactile, and familiar. Having a VoIP phone that rings in the office ensures nobody misses a call, and it can make call-handling smoother than relying on headsets or mobile apps alone.

The good news? You can connect a standard SIP VoIP desk phone to HighLevel — so inbound and outbound calls flow through the CRM, are recorded, and can trigger automations, while your team gets the comfort of a handset.


Why bother with a desk phone?

Here are a few practical benefits of connecting HighLevel to a VoIP handset:

  • Professional call handling: Pick up a handset, transfer calls, and manage conversations without fumbling for headsets.
  • Reliability: Desk phones are always plugged in, so you don’t rely on laptop batteries, mobile signals, or whether someone has the app open.
  • Shared office use: A ringing phone in reception or a shared workspace means calls won’t be missed.
  • Consistency: Staff can answer the phone in the same way as they always have, while still logging every call into HighLevel automatically.

What you’ll need

Before diving into setup, here’s the checklist of hardware and services you’ll need:

Services

  • HighLevel account with telephony enabled (using LeadConnector/Twilio).
  • Either:
    • The HighLevel VoIP Deskphone wizard (simplest method).
    • Or direct access to Twilio Console (for manual SIP configuration).

Hardware

  • An open SIP-compatible desk phone, such as:
      • Yealink T54W / T58W
      • Poly VVX 250/350/450
      • Grandstream GXP2170
      • Snom D785
    • Alternatively, a softphone app (e.g., Zoiper or Bria) can act like a desk phone on your computer.

    Network

    • A reliable internet connection.
    • Router configured to allow:
      • SIP traffic on ports 5060/5061
      • RTP media on ports 10000–20000/UDP
      • SIP ALG disabled (to prevent audio problems).

    How to connect your VoIP phone to HighLevel

    There are two main ways to get a desk phone talking to HighLevel.

    Path A (Recommended): HighLevel’s VoIP Deskphone Wizard

    This is the easiest option because it keeps all your calls inside HighLevel — including call logs, recordings, and automations.

    1. Open the wizard
      Go to HighLevel → Settings → Phone Numbers → Advanced Settings → VoIP Deskphone (SIP) → Get Started.
    2. Confirm your SIP domain
      HighLevel will suggest a SIP domain (something like yourlocation.sip.ashburn.twilio.com). Save this — you’ll need it in your phone.
    3. Create an extension
      Choose an extension (e.g. 201) and set a strong password.
    4. Assign the extension to a staff member
      Go to Settings → My Staff → [User] → Call & Voicemail Settings and enable Deskphone.
    5. Configure your phone
      On the phone’s admin page, enter:

      • Registrar/Server: your SIP domain.
      • Username/Auth ID: the extension number.
      • Password: the SIP password.
      • Transport: TLS (preferred) on port 5061.
      • Codecs: G.711 µ-law/a-law.
    6. Test your calls
      Use HighLevel’s built-in test feature to check inbound and outbound.

    Your handset will now ring alongside the HighLevel app, and all calls will still be tracked inside your CRM.

    Path B: Manual Setup via Twilio

    If you prefer to work directly with Twilio (or need more flexibility), you can register your handset with Twilio and keep HighLevel in the loop.

    1. Log into the correct Twilio sub-account
      Make sure you’re in the same sub-account that HighLevel uses.
    2. Create a SIP Domain
      Twilio Console → Programmable Voice → SIP Domains → Create New Domain.
    3. Enable SIP Registration
      Add a Credential List (username and password) and attach it to your domain.
    4. Configure your phone
      On the handset, enter:

      • SIP Server: your Twilio SIP domain.
      • Username/Password: from the Credential List.
      • Transport: TLS on port 5061.
      • Codecs: G.711.
    5. Keep HighLevel in control
      Make sure your Twilio number’s webhook still points to HighLevel, so inbound calls flow through the CRM.

    Using Interactive Voice Response (IVR) Menus with Desk Phones

    One of HighLevel’s most powerful and free telephony features is the ability to build IVR menus inside workflows. This means you can create professional call-routing systems without needing a separate PBX.

    • Inbound call flow:
      • Caller rings your HighLevel number.
      • The IVR workflow answers with a greeting (recorded or AI voice).
      • “Press 1 for Sales, 2 for Support, 3 for Accounts…”
      • Based on their choice, the call routes to the right staff member.
    • Where desk phones come in:
      • If “Sales” is mapped to your sales team member in HighLevel, and that user has a desk phone registered, the desk phone will ring.
      • Calls are still logged, recorded, and can trigger follow-up automations.
      • The caller experience is professional and streamlined, while your team get the familiarity of a handset.

    This gives you the best of both worlds: a modern CRM-driven phone system with advanced routing and automation, plus the reliability and simplicity of a ringing phone on the desk.


    Troubleshooting tips

    • Can’t register the phone? Double-check the SIP domain, extension, and password.
    • Call connects but no audio? Open RTP ports (10000–20000) and turn off SIP ALG.
    • Outbound calls not logging in HighLevel? Use the HighLevel Deskphone wizard (Path A) — Twilio-only registrations may bypass CRM logging.

    Final thoughts

    For most businesses, using HighLevel’s web and mobile apps is enough. But if your office needs the reliability and comfort of a physical phone on the desk, integrating a VoIP handset is straightforward.

    The easiest method is to use HighLevel’s VoIP Deskphone wizard. This way, you get the best of both worlds — calls logged in your CRM, recordings available for review, and the familiar feel of a handset ringing on your desk.

    Better still, you can combine desk phones with IVR menus built in HighLevel workflows. This lets you route calls professionally — press 1 for sales, 2 for support — while still logging everything in the CRM and making sure the right physical phone rings.

    HighLevel isn’t just a marketing platform — it can also serve as a fully functioning business phone system – which can save you hundreds of pounts per month. And for many offices, that’s exactly what’s needed.

Recommedned link to purchase VOIP Desk Phones

HighLevel Help Documentation

Book a Discovery Call with Julian

How to Use the New HighLevel Xero Integration

how to use the highlevel xero integration

how to use the highlevel xero integrationIf you’ve been running your business using GoHighLevel and handling your finances separately, the brand-new Xero integration is here to change that. It bridges GoHighLevel and Xero so you can keep better accounting records, reduce manual work, and streamline your invoicing and compliance — especially useful if you operate globally.

Below I’ll walk you through what the integration offers, what’s still to come, how to set it up, and how you can make the most of it.


What the GoHighLevel ↔ Xero Integration Brings

Here are the key features currently live:

Feature What It Means for You
Contact Sync (Xero → GoHighLevel) Your active contacts in Xero import automatically into GoHighLevel. If a contact has no first/last name but has a company name, the company field is used. Existing GoHighLevel contacts get updated if matched by email or phone.
Invoice Sync (GoHighLevel → Xero) Invoices you create in GoHighLevel show up in Xero. This includes invoice numbers, line items, discounts, taxes. Statuses such as Sent, Partially Paid, or Void are synced in real time.
Tax & Currency Handling Tax rates map across automatically; if a tax rate doesn’t already exist in Xero, GoHighLevel will create it (including multi-component taxes). Also supports multi-currency invoicing, if your Xero plan allows.
Accounts Visibility Only accounts in Xero that are marked “Enable payments to this account” show up for mapping in GoHighLevel (excluding standard bank accounts). This helps ensure that invoices are posting to accounts that are enabled for payments.

What’s Not Included (Yet)

  • Receipts from GoHighLevel do not yet sync over into Xero.
  • Item catalogue (inventory list) doesn’t sync. Line items show up on invoices, but the products/items are not added into Xero’s product/inventory list automatically.

Why This Matters Especially if You’re Operating Globally

  • You can map each GoHighLevel sub-account to its own Xero organisation. So agencies can manage clients more cleanly.
  • Complex tax rules and multiple currencies are supported, so you spend less time manually converting or aligning things.
  • Overall fewer duplications and errors in your bookkeeping. Cleaner compliance and less back-and-forth.

Step-by-Step: How to Set It Up

  • Go to Settings → Integrations → Xero in GoHighLevel.
  • Log into your Xero account, and select which organisation you want to connect. Approve the permissions.
  • Choose your default posting account in Xero. Note: it has to be one that is marked “Enable payments to this account” (non-bank accounts only).
  • Map your tax rates. If some are missing in Xero, GoHighLevel will create them automatically.
  • Recommended: Send a test invoice from GoHighLevel to confirm that it appears correctly in Xero—line items, amounts, status, etc.

WARNING: When you enable this sync it will automatically pull in all your Xero contacts into your HighLevel account – customer AND suppliers. I recommend before syncing the two systems you tag all your existing HighLevel contacts. The after the sync you can easily locate the non tagged contacts in HighLevel and deal with them as required. If you fail to tag existing HighLevel contacts then you could have a very manual and time consuming clean up job to do. Also be careful that you do not have any automation set up that runs when a new contact is created. It could result in unintended emails etc going out to your existing customers and suppliers that are not already in Highlevel.


Tips to Get the Most out of It

  • Start with clean data: If your contacts in GoHighLevel or Xero are messy (duplicates, missing fields), tidy them before turning on sync so mapping works well.
  • Check your tax configurations: Because GoHighLevel creates missing tax rates automatically, double check they match your local/regional tax laws.
  • Use test invoices often: To verify that discounts, currency, tax, and item lines are being carried across correctly.
  • Plan for emerging features: Since items like receipts syncing or selective contact import are still pending, design your workflows so that adding these later won’t cause disruptions.

What’s Next? What’s on the Roadmap

  • Syncing receipts from GoHighLevel to Xero is coming.
  • More granular control over which contacts import from Xero into GoHighLevel (selective import) is also expected.

Bottom Line

The GoHighLevel ↔ Xero integration is a big step forward for anyone currently juggling manual data transfers, reconciliation headaches, or multiple systems.

If you already use or want to use GoHighLevel + Xero, this saves time, improves accuracy, and helps ensure your accounting is more trustworthy. For global businesses especially, with multiple currencies and tax jurisdictions, this makes scaling easier.

Book a Discovery call with Julian to learn more
HighLevel news release on HighLevel Xero integration

Alternative to ScoreApp for Survey Funnels. Check Out HighLevel Surveys, Quizzes and Automated Follow Up

daniel priestly scoreapp highlevel quiz

Alternative to ScoreApp. HighLevel quizzes, surveys and automated follow up
If you’ve come across Daniel Priestley or Dent Global, you’ll know that
Scorecards are one of their signature marketing tools. In fact,
Daniel co-founded
ScoreApp,
a platform designed to create diagnostic quizzes that engage prospects, deliver personalised insights, and position your business as the expert.

The good news? If you’re using HighLevel, you already have the
building blocks to create your own alternative version of ScoreApp—without paying for another subscription.


Why Scorecards Work

Scorecards are powerful because they:

  • Engage prospects interactively instead of passively asking for an email address.
  • Provide immediate value by giving tailored results or feedback.
  • Segment leads so your follow-up marketing is more relevant.
  • Position you as an authority, since you’re the one offering insight and diagnosis.

This approach is central to Daniel Priestley’s philosophy: show expertise, create assets, and build trust before you sell.


HighLevel vs ScoreApp: Key Considerations

✅ Similarities

HighLevel includes quizzes and surveys that can be customised to replicate the scorecard experience. With them you can:

  • Ask multiple choice, scale-based, or open-ended questions.
  • Capture contact details seamlessly.
  • Trigger automations based on answers (emails, SMS, pipeline updates, task creation).

⚖️ Differences

  • ScoreApp comes with more bells and whistles out of the box—beautiful reporting dashboards, polished visuals, and advanced personalisation.
  • HighLevel’s quizzes are simpler in design, but for most businesses that isn’t a major drawback. The core lead-gen and segmentation benefits are all there.

💰 Pricing & Value

  • ScoreApp will typically cost £200+ per month for a tool that does one job.
  • HighLevel (via MarketerM8)
    costs just £97/month—and it’s not a one-trick pony. Alongside quizzes, you get at least 19 other tools: email marketing, SMS, WhatsApp, funnels, websites, AI chat, calendars, pipelines, memberships, social media planning, and more.

In other words, HighLevel is the better choice if you want your quiz to sit inside a full business-growth system.


How to Build a Scorecard in HighLevel

Here’s a simple process:

  1. Design your framework
    • Like Daniel’s Key Person of Influence method, break your topic into categories or pillars.
    • Write 3–5 questions per pillar.
  2. Set up a Quiz in HighLevel
    • Use the “Surveys & Forms” section to build your quiz.
    • Add scoring logic or tags to track responses.
  3. Automate the results
    • When someone completes the quiz, trigger a workflow to:
    • Send them a personalised results email.
    • Tag them based on their answers.
    • Deliver a tailored call to action (book a call, download a guide, join a webinar).
  4. Nurture and convert
    • Follow up with targeted campaigns based on their score.
    • Position your service as the natural next step.

The Best of Both Worlds

Here’s the kicker: HighLevel can also integrate directly with ScoreApp. So if you want the polish and reporting of ScoreApp and the power of HighLevel’s automation, you can combine them for the perfect system.

That means:

  • ScoreApp handles the front-end quiz experience.
  • HighLevel handles the CRM, automation, and conversion engine behind the scenes.

Final Thoughts

Daniel Priestley has shown how effective ScoreApp can be as a marketing tool. With HighLevel, you can replicate the same interactive experience, keep costs low, and connect everything to your marketing system. And if you ever need more polish, you can still integrate ScoreApp for a hybrid solution.

👉 Want help setting up your own Scorecard-style quiz in HighLevel?
Book a discovery call with Julian

What If Alex Hormozi Had HighLevel at the Start?

what if alex hormozi had highlevel at the start

What if Alex Hormozi had HighLevel at the start
In his book $100M Leads, Alex Hormozi shares how, in the early days of building his gyms, he struggled with the tech side of marketing. He talks about wasting time fighting with clunky landing page builders, obsessing over design, and delaying the one thing that really mattered: getting leads through the door.

It’s a theme that runs through much of his work, including $100M Offers. The message is clear: success comes from getting the right offer in front of people quickly — not from spending weeks trying to perfect a landing page.

Fast forward to today

Now imagine if Hormozi had been starting out with HighLevel. Instead of wrestling with disconnected tools and slow progress, he could have:

  • Built a professional, high-converting landing page in minutes using HighLevel’s Funnels tool.
  • Connected that page seamlessly to email, text, and WhatsApp marketing — all inside one platform.
  • Taken payments directly with built-in ecommerce features.
  • Tracked every enquiry with a clear sales pipeline.
  • Even had AI agents answering the phone, chatting with website visitors, and following up with prospects 24/7.
  • To see the full suite of over 19 HighLevel tools, visit white-label HighLevel agency — MarketerM8.

It’s not hard to imagine how much faster his business would have grown if tools like this had existed back then.

Why this matters for you

Most small business owners today face the same bottlenecks Alex described in $100M Leads: too many moving parts, too many disconnected systems (Multi System Chaos), and too much wasted time. The difference is — you don’t have to.

HighLevel brings everything together in one platform. Landing pages, marketing automation, pipelines, payments, and AI support — all under one roof.

So the question isn’t what if Alex Hormozi had HighLevel back then? The real question is: why wouldn’t you use HighLevel now?


👉 Want to see HighLevel in action? Book a discovery call with Julian today and find out how to simplify your marketing and grow faster.
Book your call here.
👉 Check out my review of $100M Leads by Alex Hormozi.

Looking for help with HighLevel in Canada? – Julian Helps Businesses Get the Most From HighLevel

global art league canada highlevel

If you’re a business owner in Canada looking for expert marketing help with
HighLevel software, you’re in the right place. HighLevel (sometimes called GoHighLevel) is an incredibly powerful all-in-one CRM and marketing automation platform — but like any sophisticated tool, it takes experience to set it up properly and make it work for your business.

As a HighLevel consultant and marketing strategist, I help businesses across Canada implement, customise, and scale their HighLevel systems. Whether you need to streamline lead follow-up, automate marketing, or build campaigns that generate predictable results, my role is to make HighLevel work for you — without the trial-and-error.


Global Art League Canada HighLevel
A Recent Project in Montreal

Just this past month, I had the pleasure of spending three days on-site in Montreal, working with Allan Diamond and his team at The Montreal Art Centre. Together, we launched and marketed the Global Art League 2026 competition, an ambitious international art contest designed to connect artists from around the world.

  • We used HighLevel to build out the marketing funnels and automation.
  • We created a strategy to engage artists globally while keeping the team’s workload manageable.
  • We aligned the competition’s digital presence with its long-term growth plans.

You can learn more about these projects here:

This project is a great example of how HighLevel can be used beyond traditional local business marketing — in this case, powering a global competition based in Montreal, Canada.


Why Work With a HighLevel Expert?

While HighLevel is a brilliant platform, many Canadian businesses struggle with:

  • Setup – understanding funnels, calendars, pipelines, and automations.
  • Strategy – knowing how to use HighLevel not just as software, but as part of your wider marketing system.
  • Support – ongoing updates, training, and keeping pace with HighLevel’s rapid development.

That’s where I come in. With over 19 years’ marketing experience and deep HighLevel expertise, I don’t just configure the software — I help you build a system that attracts leads, nurtures prospects, and converts them into paying customers.


Working With Canadian Businesses

I work with clients across Canada — from Montreal and Toronto to Vancouver and Calgary — providing both remote consultancy and, when it’s needed, on-site support like I recently delivered in Montreal.

If you’re looking for:

  • A HighLevel consultant in Canada
  • A HighLevel expert who understands marketing as well as tech
  • Practical help to implement campaigns that deliver results

…then let’s have a conversation.


Next Steps

If you’d like help setting up or scaling HighLevel for your business in Canada, I’d be happy to talk. Together we can map out where you are now, where you want to go, and how HighLevel can bridge the gap.

👉 Book a discovery call with Julian
👉 Check out MarketerM8, a HighLevel Agency

HighLevel Consultant & Marketing Expert Support — USA, Canada & South America

Work With a HighLevel Consultant Who Understands Marketing

If you’re searching for a HighLevel consultant or GoHighLevel expert in the USA, Canada, or South America, you’re in the right place.

With 19 years of marketing experience working directly with hundreds of small and medium-sized businesses, I combine proven marketing strategy with hands-on HighLevel expertise. This means you don’t just get a technical setup — you get a system built to attract leads, convert sales, and grow your business.


Why Choose Me as Your HighLevel Consultant?

HighLevel consultant expert USA Canada South America marketing

  • 19 Years of Marketing Experience
    I’ve run campaigns that have generated millions in sales. Every funnel, workflow, and automation I set up in HighLevel is built on proven marketing principles that work in the real world.
  • Trusted HighLevel Expert
    I specialise in helping businesses across the U.S., Canada, and South America unlock the full power of HighLevel. From CRM pipelines to AI content tools, I’ll make sure your setup works for you — not against you.
  • Strategy + Execution
    Too many HighLevel setups fail because they lack marketing insight. My approach ensures that every workflow is designed not only to run smoothly, but to convert leads into paying clients.
  • Training That Empowers You
    I don’t just “do it for you.” I provide training and support so you and your team feel confident running HighLevel every day.

HighLevel Services I Provide

Service Area What You’ll Gain
Workflows & Automations Lead capture, nurture sequences, client onboarding, and follow-up systems.
Funnels & Landing Pages Designed with nearly two decades of conversion marketing know-how.
CRM Pipelines Full visibility of your sales process with automated deal tracking.
Appointment Booking Multi-time zone calendars, reminders, and no-show reduction systems.
Reputation Management Automated review requests to build trust and attract referrals.
Campaign Optimisation Funnel audits, A/B testing, and performance tweaks to maximise ROI.
Team Training & Support Practical workshops for your staff to master HighLevel features.

HighLevel Features I Can Help You Master

  • CRM & opportunity pipelines
  • Email & SMS marketing automation
  • Funnels & website builder
  • Social media planner
  • Memberships & online courses
  • AI content tools
  • Blog builder & SEO features
  • Dashboards & analytics

Why a Marketing-Led Approach Matters

HighLevel can automate almost anything. But without the right marketing strategy, automations won’t deliver results.

With 19 years of experience in marketing and direct-response campaigns, I know how to combine HighLevel’s features with persuasive messaging, timing, and funnel design. The result? A HighLevel system that not only works — it sells.


Work With a HighLevel Consultant in USA, Canada & South America

If you’re looking for a HighLevel consultant or expert in the U.S., Canada, or South America, let’s talk. Whether you need setup, optimisation, or ongoing support, I’ll help you turn HighLevel into a powerful engine for growth.

👉 Book a discovery call with Julian
👉 Check out MarketerM8 / HighLevel

WebinarJam Alternatives: Why Workshop Marketing with HighLevel Is the Smarter Move

webinarjam alternatives

webinarjam alternativesIf you’re here, you’re likely considering alternatives to WebinarJam.

Maybe you’ve used WebinarJam already and found it clunky. Maybe you’re wary of the long sales-pitch format webinars often turn into. Or perhaps you’ve simply outgrown it and want something that builds real connections instead of just pushing people through a funnel.

Whatever the reason, let’s look at what’s out there—and why Workshop Marketing with HighLevel is becoming the smarter choice for many small businesses.


Why People Look for WebinarJam Alternatives

WebinarJam has been popular in the marketing world because:

  • It’s built for selling through webinars.

  • It supports big audiences.

  • It has tools for evergreen (recorded, on-demand) webinars.

But here’s the problem: audiences are changing.

Prospects don’t want to sit through a polished 90-minute monologue disguised as “training”. They don’t want to be forced into a false urgency funnel. And they’re much more savvy to evergreen webinars pretending to be live.

So if you’re searching for WebinarJam alternatives, you’re really searching for something more authentic, more interactive, and more effective at building trust.


The Alternatives to WebinarJam

There are plenty of direct competitors out there:

  • Demio – clean, modern, easy to use.

  • Livestorm – browser-based with strong automation.

  • GoToWebinar – reliable and scalable.

  • BigMarker – enterprise-level with advanced analytics.

  • EverWebinar – another automated option, often used alongside WebinarJam.

  • WebinarNinja – flexible live, automated, and hybrid webinars.

All great tools—but they’re still built around the same idea: the webinar. And the webinar model itself may no longer be the best way forward.


Why Workshop Marketing Is Better Than Webinars

Instead of swapping one webinar platform for another, what if you swapped the whole format?

That’s what Workshop Marketing is about.

  • Webinars are one-way. Workshops are interactive.

  • Webinars are one-off events. Workshops are a series, building momentum and trust.

  • Webinars often feel like sales pitches. Workshops are genuinely valuable, leaving people wanting more.

And the irony? The less you “sell” in your workshops, the more people want to buy from you.


How HighLevel Powers Workshop Marketing

HighLevel (via MarketerM8) isn’t a direct webinar competitor like WebinarJam—but it’s far more powerful when you shift your strategy to workshops.

Here’s what you get:

  • Registration funnels with built-in calendars and reminders.

  • Automated email & SMS nurturing before and after every workshop.

  • Workflows that move attendees into pipelines, trigger follow-ups, or assign tasks to your team.

  • AI-powered tools to repurpose your workshop recordings into blogs, social posts, and campaigns.

  • Membership areas & replays so your workshops can live on as valuable resources.

Rather than juggling webinar software, email software, and CRM—you run it all from one system.


The Better Alternative

So if you want another webinar platform, sure—look at Demio, Livestorm, or WebinarNinja. They’re solid WebinarJam alternatives.

But if you want a better way to educate, engage, and sell—Workshop Marketing with HighLevel is the smarter choice.

Because it’s not just another platform—it’s a complete system for building trust, authority, and predictable sales.


Get the Free Workshop Marketing Blueprint

To show you exactly how to set this up, I’ve created a free ebook + HighLevel snapshot that walks you step-by-step through building a Workshop Marketing system.

👉 Download your free copy here

👉 Check out MarketerM8 / HighLevel here

Alternatives to Zoom Webinars: Why Workshop Marketing with HighLevel Is the Game-Changer

zoom webinar alternatives workshop marketing

zoom webinar alternatives workshop marketingIf you’re here, you’re probably exploring alternatives to Zoom Webinars, hoping to find something fresh, more engaging—or maybe just more effective.

Zoom Webinars offer familiarity, but it’s easy to hit the limits: disengaged attendees, technical hassles, or the feeling you’re more hosting a lecture than fostering real interaction.

That’s where things get interesting. Let’s talk about how to move beyond “just another webinar”—and why Workshop Marketing with HighLevel could be the smarter, more authentic alternative.


Why Searchers Look for Alternatives to Zoom Webinars

Zoom Webinars remains popular, but is it built for engagement-first, trust-driven marketing? Not always. Many alternatives now offer better usability, more interactive elements, or stronger branding capabilities.

Common options cropping up in Google searches include:

  • WebinarNinja, GoToWebinar, Webex Webinars, BigMarker, ClickMeeting, Hopin, Zoho Meeting, Adobe Connect, ON24, WebinarJam

  • Univid, Demio, Microsoft Teams, ON24, Livestorm, BigMarker

  • Airmeet, ON24, Livestorm, GoToWebinar

Zoom alternatives are everywhere—but what if we don’t simply try to replace Zoom? What if we rethink the format entirely?


Why Workshop Marketing Is a Smarter Move

Instead of chasing yet another webinar platform, let’s reset expectations and get smarter:

  • Zoom/Webinars = one-way, easily disengaging.

  • Workshops = interactive, two-way.

  • Webinars are often single events.

  • Workshops become a series, building familiarity, trust, and momentum.

In workshops, attendees actively participate. You teach. You listen. You guide. And because you’re delivering real value, they ask how to buy from you—not the other way around.


How HighLevel Enables True Workshop Marketing (Even If Zoom Can’t)

Zoom doesn’t make this easy—but HighLevel (via MarketerM8) does. It may not out-feature Zoom on webinar bells and whistles—but it changes the game:

  • Built-in calendars & registration funnels — effortless sign-up workflows.

  • Automations & workflows — fully customise pre- and post-workshop nurturing.

  • Email & SMS follow-up — stay connected and top-of-mind.

  • AI-powered content repurposing — turn workshop sessions into blogs, posts, and campaigns.

This is a marketing ecosystem, not just a tool. One place for setting up, automating, engaging—and growing.


Trade-Offs in a Nutshell

If you want… Consider Zoom alternatives like… But if you’re seeking… Consider Workshop Marketing with HighLevel
A richer, more immersive webinar WebinarNinja, Demio, Livestorm A way to consistently engage and build trust HighLevel: workshops with automation + AI
Advanced branding or analytics ON24, BigMarker, GoToWebinar A system that teaches, nurtures, then converts HighLevel’s workflow-driven content strategy
A scalable, automated solution WebinarJam, ON24 (evergreen style) A live connection that develops over time Workshop Marketing that grows relationship & pipeline

The Next Step: Your Free Workshop Marketing Blueprint

If you’re thinking, “Okay, webinars are great—but what if there was a more intentional, relationship-driven alternative?”—you’re not alone.

I’ve put together a free ebook + snapshot showing exactly how to build Workshop Marketing inside HighLevel—complete with registration funnels, automations, and follow-up systems that scale.

👉 Grab your free copy here

👉Check out MarketerM8 / HighLevel here

Alternatives to EverWebinar: Why Workshop Marketing Could Be Your Best Bet

alternatives to EverWebinar

alternatives to EverWebinarIf you’re here, you’re probably weighing up webinar platforms and wondering if there’s a better alternative to EverWebinar.

You’ve likely realised the same thing many business owners do: webinars can be powerful, but they’re often one-way broadcasts. Even the best evergreen webinar tools can feel a little too polished, a little too rehearsed, and—dare I say it—just a little impersonal.

So yes, there are plenty of EverWebinar alternatives out there—Demio, WebinarNinja, Livestorm, BigMarker, the list goes on. But before you sign up for yet another “webinar-only” tool, let me introduce you to a completely different approach: Workshop Marketing with HighLevel.


Why People Look for Alternatives to EverWebinar

EverWebinar is popular because it makes automated webinars easy. You can set up a recording, schedule it to look live, and funnel prospects into your system 24/7.

The trouble is: audiences are getting wise to it. People don’t always want to sit through a 90-minute “replay” that pretends to be live. It feels like a sales pitch in disguise. And in a world where authenticity sells, that’s becoming a problem.

So naturally, businesses start searching for tools that feel fresher, more engaging, and more real.


Enter Workshop Marketing

With Workshop Marketing, you move away from a single event that tries to “close” people and towards an ongoing rhythm of short, engaging, interactive sessions.

Think about it:

  • A webinar is often one-way.

  • A workshop is interactive, two-way, and designed to educate.

  • A webinar is usually a one-off or a replay.

  • A workshop becomes a series—building trust, authority, and relationships over time.

And the magic? Attendees end up asking you how they can buy—because you’ve already delivered so much value.


How HighLevel (via MarketerM8) Makes This Work

HighLevel might not have the wwebinar specific bells and whistles of EverWebinar or BigMarker, but here’s what it does have:

  • Calendars & registration funnels – easy sign-ups and reminders.

  • Automations & workflows – so every attendee is nurtured before, during, and after your workshop.

  • Email & SMS follow-up – keeping the conversation alive long after the session ends.

  • AI tools – helping you repurpose workshop content into blogs, social posts, and campaigns.

In short: you get everything you need to run workshops as part of your wider marketing system—without juggling multiple tools.


The Better Alternative

If you want a direct webinar alternative, sure—look at Demio, Livestorm, or WebinarNinja. They’re great.

But if you want a way to truly connect with prospects, build trust, and create a marketing system that compounds over time—Workshop Marketing with HighLevel is the better play.

It’s not about running a single webinar. It’s about creating a repeatable rhythm that grows your business every single week.


Get Started Today

I’ve put together a free ebook + HighLevel snapshot (read template) that shows you exactly how to build a Workshop Marketing system inside HighLevel and gives you all the templates to get started.

👉 Download your free copy here
👉Check out MarketerM8 / HighLevel here

Webinar vs Workshop Marketing – The Pros and Cons of Each

webinar versus workshop marketing

webinar versus workshop marketingWhen it comes to educating prospects and building trust in your business, two formats usually come to mind: webinars and workshops. On the surface, they look similar – both involve delivering content to a group of people online. But scratch beneath the surface and the differences in how they work, how audiences respond, and what they mean for your sales pipeline are huge.

So, let’s weigh up the pros and cons of webinar marketing versus workshop marketing.


Webinar Marketing: The Pros and Cons

Pros of Webinars

  • Scalable – Webinars are designed to reach hundreds or even thousands of people at once. If you’re looking for volume, they deliver.

  • Polished & Rehearsed – A well-produced webinar can look slick and professional, giving you authority.

  • Evergreen Potential – Once recorded, webinars can be repurposed and run again and again without you being live.

Cons of Webinars

  • One-Off Feel – Even if they’re “evergreen”, webinars tend to be standalone events. They rarely create an ongoing conversation with your audience.

  • Sales Pitch Vibe – Let’s be honest: most webinars are thinly disguised sales pitches. People know it, and trust in webinars has declined as a result.

  • Low Engagement – Attendees are passive. They sit, watch, and maybe ask a question in a chat box. It’s hard to create meaningful interaction.

  • Drop-Offs – The “show-up rate” for webinars is notoriously low. Registrations don’t always turn into bums on seats.


Workshop Marketing: The Pros and Cons

Pros of Workshops

  • Interactive & Real – Workshops invite participation. Attendees aren’t just watching – they’re engaging, learning, and contributing.

  • Builds Trust Over Time – Instead of being a one-off pitch, workshops are often run as a series. This rhythm helps build knowledge and trust to the point where attendees start asking how to buy.

  • Authentic – Unlike highly polished webinars, workshops feel more real and less staged. People value that authenticity.

  • Community Feel – A series of workshops builds a learning community around your business. Prospects connect with you (and each other), deepening the relationship.

Cons of Workshops

  • Smaller Audiences – Because they’re interactive, workshops usually run with fewer people at a time. That’s not a bad thing for quality, but you sacrifice scale.

  • More Preparation – Delivering value in an interactive setting requires thought, planning, and often a facilitator’s skill.

  • Ongoing Commitment – Unlike a one-off webinar, workshops are best delivered as a series. This means committing time and energy consistently.


Which Should You Choose?

It depends on your goals.

  • If you want to reach as many people as possible with a slick presentation, webinars tick the box.

  • But if you’re focused on building deeper trust, educating prospects, and creating natural sales conversations, workshops win every time.

Here at MarketerM8, we’ve run both, and the difference in outcomes is striking. Webinars fill the top of the funnel but rarely create lasting engagement. Workshops, on the other hand, have people coming back week after week – and eventually asking how they can work with us.


Final Thought

Webinars scale awareness. Workshops build relationships.

In today’s marketplace – where audiences crave authenticity and connection – it’s no surprise that more businesses are moving towards workshop marketing.

And with tools like HighLevel, you don’t need to choose. You can set up funnels, reminders, replays, and even AI-powered follow-ups to run webinars or workshops seamlessly. The important bit is deciding what outcome you’re really after: reach or relationship.


Free Download: Workshop Marketing with HighLevel

If you’d like to go deeper into this topic, we’ve put together a free ebook:
👉 Workshop Marketing with HighLevel – How to Sell More, Educate Better, and Build Trust Using Workshops and CRM Automation

The ebook also comes with a free HighLevel snapshot so you can plug-and-play the exact system we use for running workshops.

📥 Download your free copy here

👉 How to set up webinars in HighLevel

👉Book a Discovery Call with Julian