80% of sales are made on the fifth to twelfth contact
So, most sales occur from consistent follow-up, yet most salespeople do not follow up consistently.
Why is this? Well, it takes work and organisation in the first place. And if the salesperson is looking to achieve their monthly target then they will likely take the new fresh leads and run through them, try to contact a prospect a couple of times in order to quickly get the “low hanging fruit” sales – and after that be asking for a new fresh batch of leads.
So how can this be fixed? Let marketing and sales automation do the grunt work – let software automatically follow up and make the “contacts” on behalf of the salesperson. Let the software bubble to the surface the prospects who have been nurtured sufficiently by follow-up that they are now ready to talk to the salesperson.
If you would like to learn more about how Keap (my marketing and sales automation software of choice) could transform the results from your sales team then I would be delighted to have a chat – you can schedule a short initial discovery call here.
Julian
Shane Cradock – Business Consultant
I wish I'd found Julian years ago - I was lost in the wilderness…
I wish I'd found Julian years ago - I was lost in the wilderness and just didn't have the time to really understand InfusionSoft and how to really use it for my email marketing. His implementation and training is superb and his deep knowledge meant I got to grips with Keap / Infusionsoft quickly.
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