HighLevel Events Attendee App: Going Beyond Eventbrite with Networking, Exhibitors and Sponsors

For years, businesses running events have relied on platforms such as Eventbrite to sell tickets and manage registrations.

But selling a ticket is only one part of running a successful event.

What happens when delegates arrive? How do they find the sessions they want to attend? How do exhibitors capture leads? How do sponsors get value for their investment? And what happens to all those contacts once the event is over?

HighLevel has taken a significant step towards answering these questions with its new Events Attendee App, announced in November 2026.

This builds on HighLevel’s Events & Tickets functionality, adding attendee networking, personalised agendas, exhibitor lead capture, sponsor advertising and live event communications.

The result is something much more interesting than another Eventbrite alternative. HighLevel is developing into a platform for managing the event experience, with CRM and marketing automation in the same ecosystem.

I experienced the HighLevel Events App at the 2026 Summit

I attended the HighLevel Summit in Dallas in October 2026, where HighLevel used its own Events App at a conference attended by approximately 2,000 delegates.

And I have to say, I was impressed.

Rather than simply receiving a ticket and turning up at the venue, we had an app to navigate the conference, see what was happening, explore sessions and connect with other delegates.

I recorded this video at the Summit to show how the app actually worked.

What makes this interesting is that HighLevel wasn’t simply showing a proposed product. It was using the technology at its own major conference. That doesn’t guarantee every feature will suit every event organiser, but seeing the app in use helped me understand its potential.

The November announcement takes the attendee experience further, with additional capabilities for organisers, exhibitors and sponsors. Below, I’ll explain what the platform offers, and where I see the commercial opportunities.

From selling tickets to managing the whole event

HighLevel’s dedicated Events module brought together functions that organisers might otherwise manage in separate systems:

• Free and paid registration, with different ticket types and pricing.
• Event landing pages and discount codes.
• QR-code tickets and attendee check-in.
• Automated confirmations and reminders.
• CRM integration and marketing workflows.

I covered those foundations in HighLevel Events & Tickets: An Eventbrite Alternative Built Into Your CRM.

The Attendee App adds an experience attendees can access through supported HighLevel Client Portal interfaces, on the web or mobile. It is designed not just for delegates but also for event organisers, exhibitors and sponsors.

1. Attendee networking: helping delegates connect

Networking is one of the main reasons people attend conferences and exhibitions, yet traditional ticketing focuses largely on registration.

The Attendee App introduces an attendee directory, connection requests, badge-based connections and messaging. Attendees can discover speakers and exhibitors, and control their visibility in the directory.

Imagine a conference with 300 delegates. Instead of relying entirely on exchanged business cards or LinkedIn requests, attendees have a way to find and connect with people through the event environment.

For organisers running recurring conferences or membership events, the ability to help people make connections is an additional reason for delegates to return.

2. Personalised agendas and VIP sessions

At larger events, several sessions can take place at once. Delegates need to find relevant talks and keep track of where they need to be.

The Attendee App allows people to explore sessions, learn about speakers and save sessions to a personal agenda. Organisers can also offer access to selected sessions based on ticket type.

For example, an event might have standard admission for the main conference, premium admission with additional workshops, and VIP admission with exclusive sessions.

Information about saved sessions can help organisers understand interest and plan accordingly. It also gives them a practical way to differentiate ticket packages.

3. Exhibitor lead capture using QR badges

This is one of the most interesting developments from a marketing perspective.

For many exhibitors, the purpose of attending a trade show is to generate sales enquiries. But collecting those leads is often inefficient. Some use separate scanning apps; others collect business cards or enter details into spreadsheets after the event.

The new Exhibitor Centre is designed to help exhibitors present their business, connect with attendees, scan badges and manage or export the leads they collect.

The real opportunity is what happens after the lead is captured.

Imagine an exhibitor meeting 80 potential customers. Once those leads are available in its CRM, a structured process could assign them to salespeople, trigger appropriate follow-up and move opportunities through a pipeline.

That is where HighLevel’s wider CRM and automation tools become valuable. However, the exact route from Attendee App exhibitor leads into CRM workflows should be tested before promising an automatic, end-to-end integration.

I’ve worked in marketing automation since 2009. Capturing a lead matters, but timely, relevant follow-up is what turns that initial conversation into a commercial opportunity.

4. Sponsorship and advertising opportunities

Event sponsors traditionally pay for logo placement, exhibition space, programme advertising and mentions during presentations.

The Attendee App creates additional digital placements, including featured advertisements, banners, sponsor listings and links to sponsor websites. Organisers can use these to build different sponsorship packages.

For example, a headline sponsor might receive prominent placement in the app alongside physical branding at the venue. Smaller sponsors might appear in a directory or banner rotation.

Attendees may open the app repeatedly to check their agenda or find exhibitors, potentially giving sponsors more exposure than a one-off printed advertisement.

Of course, the commercial value depends on actual app usage and sponsor results. But this provides another potential revenue opportunity for event organisers.

5. Live announcements and attendee communications

Anyone who has organised an event knows that plans change. A speaker is delayed, a room changes or an urgent message needs to reach delegates.

The new experience supports event communications through channels such as email, SMS and app notifications, depending on configuration and availability. Organisers can communicate with the wider audience or relevant attendee groups.

Examples include reminding VIP delegates about an exclusive session, notifying exhibitors of a briefing, or informing everyone about a programme change.

As with any event communications system, organisers should test delivery, notification permissions and the attendee experience before the event starts.

6. An event app that reflects your brand

The Attendee App is delivered through the HighLevel Client Portal and supported mobile experiences. Organisers can configure sections and provide event information, useful links and resources.

For organisations running regular events, this can be more appealing than sending attendees to a completely separate ticketing platform. It creates an opportunity to make the event part of an existing customer or member experience.

Supported branded mobile apps may have separate requirements or charges, so these need checking before a client commits.

7. The biggest opportunity: what happens after the event?

This is the part I think deserves the most attention.

I’ve worked in direct-response marketing since 1996 and marketing automation since 2009. Businesses can put enormous effort into generating enquiries and meeting prospects, then lose opportunities through poor follow-up.

Events are a perfect example. A business might spend thousands of pounds organising or attending an event and fail to maintain contact with the people it met.

HighLevel’s existing Events and CRM capabilities can help build a more reliable process:

1. Send registration confirmations and joining instructions.
2. Remind delegates about the event.
3. Record attendance using the supported check-in process.
4. Send appropriate follow-up messages.
5. Invite delegates to future events.
6. Continue nurturing relationships through CRM workflows.

For exhibitors, exported leads can also become part of a structured sales follow-up process.

Importantly, not every interaction in the new Attendee App has been confirmed as an automatic workflow trigger. I would check those details for any particular project rather than assume that networking activity, badge scans and messaging all feed directly into automations.

HighLevel vs Eventbrite: what’s the difference now?

Eventbrite remains an established platform for event discovery, ticket sales, registration and organiser tools. HighLevel approaches events from a different direction: it starts with a CRM and marketing automation platform, then adds ticketing and the attendee experience.

This doesn’t mean Eventbrite cannot be used for successful conferences. It means HighLevel is bringing together functions that organisers might otherwise buy from multiple platforms. The right choice still depends on the event, its audience and the tools already in use.

Who could benefit?

• Conference organisers: Ticketing, schedules, networking, exhibitors and sponsors.
• Trade show organisers: Exhibitor discovery, lead capture and sponsor placements.
• Training companies: Workshop bookings, session information and delegate follow-up.
• Membership organisations: Networking events and ongoing member relationships.
• Franchise organisations: Franchise conferences, training days and networking.
• Marketing agencies: Event management and follow-up systems as a client service.

A workshop with 20 attendees may not need every feature. But for larger or recurring events, having these capabilities in one ecosystem becomes more interesting.

Is the HighLevel Events Attendee App available in MarketerM8?

MarketerM8 provides HighLevel accounts to businesses in the UK and internationally.

Our Starter plan is £97 + VAT per month. It includes unlimited contacts and users, but is the Lite version of HighLevel and does not include the advanced Events module.

Our Professional plan is £197 + VAT per month and includes access to advanced HighLevel functionality, including Events. Because the Attendee App has only recently been announced, we’ll confirm the current rollout, entitlement and any additional costs before recommending a specific configuration.

We also offer pay-as-you-go consultancy, implementation and training at £150 per hour.

Learn more at MarketerM8.

How to get started

HighLevel’s November 2026 announcement describes enabling the Attendee App from an event’s configuration. Depending on the account and current rollout, the process may involve:

1. Opening Events in HighLevel and selecting the event.
2. Finding the Attendee App settings.
3. Enabling attendee access.
4. Updating the Client Portal if prompted.
5. Configuring event visibility and attendee-facing sections.

Before launching a large event, I would test registration, ticket access, schedules, networking, exhibitor permissions and communications with a small group of real users.

Final thoughts: HighLevel is becoming more than an Eventbrite alternative

When HighLevel introduced dedicated ticketing, it was already an interesting development for businesses wanting to bring events and marketing automation together.

The Attendee App takes it further, with functionality aimed at the experience during the event, not just the booking beforehand.

Having personally used the app at the 2026 HighLevel Summit in Dallas, I was impressed by how useful it was at a large conference. That firsthand experience makes me particularly interested in the further capabilities HighLevel has now announced for exhibitors, sponsors and organisers.

For me, the biggest opportunity is still connecting the event with the sales and marketing activity that follows it. Ticket sales and networking are valuable, but a reliable follow-up process can make the difference between a busy event and a commercially successful one.

If you’re considering HighLevel for a conference, exhibition, workshop or business event, I can help you assess whether it fits your requirements and plan the marketing automation around it.

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Source: HighLevel’s November 2026 Events Attendee App announcement. Feature availability and integrations should be verified for each account.