HighLevel Courses and Memberships. Sell Your Knowledge Without Complex Tech

If you’re a coach, consultant, trainer or run a fitness studio, there’s a good chance you’re sitting on a valuable asset.

Your knowledge.

You probably spend a considerable amount of time sharing that knowledge with clients. Answering the same questions, delivering training and helping people achieve results.

But what if you could package that knowledge into online courses and paid memberships?

Instead of earning money only when you’re personally delivering a service, you could sell courses, build a membership community and generate recurring monthly revenue.

And you don’t need a complicated collection of software to do it.

HighLevel has been developing its Courses and Communities functionality for some time. The improvements introduced during 2026, particularly in October and November, make it an increasingly attractive option.

HighLevel isn’t just a course platform. It’s an entire marketing suite.

You can attract customers, sell courses, take payments, deliver training and automate follow-up within one connected system.

One of my clients, John Mayfield, recently told me he’s now saving approximately $1,500 per month by consolidating his software into HighLevel, including replacing his Learning Management System. That’s $18,000 a year. More about John shortly.

HighLevel Courses. Sell Training or Train Your Own Staff

HighLevel includes a course builder where you can organise training into modules and lessons, upload videos, provide downloadable resources and create quizzes.

You can sell individual courses, bundle several together or give access away for free.

A fitness instructor could offer a six-week beginner programme, an advanced strength training course and a library of recorded workouts. A business consultant could turn their knowledge into a structured sales training programme. And a coach could offer an introductory course for free, then encourage students to progress to a paid programme.

Real-Life Example. Using HighLevel for Staff Health & Safety Training

I have a number of clients who use HighLevel Courses, but they don’t sell courses or give them away to customers.

They use it to train their own staff.

A common example is Health & Safety training. Rather than repeatedly delivering the same induction to every new employee, a business can create an internal course covering workplace safety, manual handling, fire procedures and accident reporting.

Staff work through the lessons, watch videos, read company procedures and complete quizzes. HighLevel can track their progress and, when they finish, trigger a certificate and notify their manager.

You can also automate reminders for outstanding training or schedule refresher training when required.

Of course, an internally issued certificate isn’t necessarily an accredited qualification, and online lessons won’t replace any legally required practical instruction. But for routine staff training, it’s a very useful application.

And if you’re already paying for HighLevel, you may not need a separate staff training platform.

AI Course Creation. Get Your Training Off the Ground Faster

For many people, the biggest obstacle to creating an online course isn’t a lack of knowledge. It’s finding the time to organise everything.

Where do you start? What should each lesson cover? How do you structure the course?

HighLevel’s Course AI can help with much of that initial work. Describe what you want to teach, who the course is for and what students should achieve.

The AI can help generate course outlines, modules, lesson content, descriptions, quizzes and supporting materials. You can also provide reference documents and other source material.

And if you’ve already recorded training videos, HighLevel can use them to help create supporting lesson content. That’s particularly useful for consultants and trainers who have accumulated years of recorded workshops and presentations.

Naturally, you’ll still need to review the AI-generated material. I wouldn’t recommend publishing an entire course without checking it. But it could save a considerable amount of time getting started.

Live Lessons, Office Hours and One-to-One Training

Online courses don’t have to consist entirely of pre-recorded videos.

HighLevel also supports live training through its Meeting Rooms and Communities functionality. Depending on your account’s feature access, you could offer:

• Live lessons where students can ask questions.
• Weekly office hours where members can drop in for help.
• One-to-one tutoring sessions.
• Group coaching and interactive workshops.
• Exclusive live sessions for premium members.

Imagine you’re a business coach offering a membership that includes recorded courses, a private community and a weekly live coaching session.

Members learn at their own pace, then join you to ask questions. You could also offer individual appointments for people who need more personal support.

HighLevel’s calendars and automation can help manage bookings, reminders and follow-up communications. Where recording is supported and appropriate, you can also make replays available.

You’re combining self-paced learning with personal support, without needing to manage several separate systems.

HighLevel Communities. Build Recurring Membership Revenue

Selling a course for £199 is great. But what if you could also build a community where members pay you every month?

Perhaps they receive ongoing training, access to discussion groups, live coaching and exclusive resources.

HighLevel Communities allows you to bring people together around a shared interest or goal. Following the introduction of multiple pricing plans in October 2026, you can offer different membership levels within the same community.

For example:

These are illustrative prices. You decide what to charge and what each level includes.

HighLevel supports recurring and one-off payment arrangements, optional trials and different access permissions. See the official Communities pricing documentation.

What Could the Recurring Revenue Look Like?

Let’s say you charge £49 per month:

At 100 members, that’s £58,800 a year in gross recurring revenue, assuming everyone remains subscribed for the full year.

Of course, you still need to attract members, deliver value and retain them. These figures aren’t profit or a forecast. But a successful membership can provide recurring income alongside your existing services.

Automate the Learning Experience. This Is Where HighLevel Gets Really Interesting

I’ve been working with marketing automation since 2009, originally with Infusionsoft, later Keap and now HighLevel.

One thing I’ve learned is that the real value of automation isn’t simply sending emails.

It’s sending the right message, to the right person, at the right time, based on what they’ve actually done.

HighLevel workflows can respond to course activity, including enrolments, lesson and module completions, quiz submissions and other learning milestones.

Encourage Students to Complete Their Training

Someone completes the first module. HighLevel congratulates them and encourages them to start the next one.

Or perhaps a student hasn’t made progress for a week. A workflow can check their progress after a delay and send a reminder by email, text or WhatsApp if they still haven’t completed the expected lessons.

For a staff training course, you could notify a manager that an employee hasn’t completed their required training.

Use Quizzes to Identify Who Needs Help

Imagine you’re teaching a sales training course. At the end of a module, students complete a quiz.

Depending on the results and the assessment tools you’re using, you could send additional resources, notify a tutor or recommend more advanced training.

The training can respond to the student’s progress.

Automatically Issue Certificates and Badges

When someone completes a course, HighLevel can automatically issue a branded certificate. Digital badges can recognise other achievements and milestones.

An employee finishes their Health & Safety induction. They receive a certificate and their manager gets a notification.

Or a customer completes your beginner course. They receive a certificate and an invitation to enrol in your advanced programme.

All automatically, once you’ve configured the relevant workflows.

Turn Course Completion Into Another Sale

Suppose you offer three courses: Introduction to Digital Marketing, Advanced Marketing Automation and Building AI-Powered Marketing Systems.

Someone completes the introductory course. HighLevel sends their certificate and introduces them to the next course. If they purchase it, the system grants access and begins the next stage of their training.

You could also invite them to join a paid membership offering ongoing support.

Rather than treating each course as a one-off sale, you’re building a longer-term customer relationship.

HighLevel isn’t simply delivering your training. It can help you manage the journey from first enquiry through to course completion and future purchases.

The Upgraded HighLevel Client Portal. One Home for Your Customers

In November 2026, HighLevel introduced an upgraded, unified Client Portal experience, bringing courses, communities and other customer-facing features together in a more consistent interface.

Customers can log in to a branded portal and access training, community discussions, course progress, billing information and other resources. They can also discover additional courses and communities you choose to make available.

Why does this matter? Because if you’re charging someone £49 or £99 per month, you want them to feel they’re receiving a professional service.

You don’t want them hunting through different websites or struggling to find their next lesson.

The upgraded Client Portal also supports public-facing course and community discovery pages, giving you another opportunity to promote your training.

Read HighLevel’s Client Portal documentation.

GoKollab. Another Way to Sell Your Courses

HighLevel also has GoKollab, an online marketplace for courses and communities. Think of it as another shop window for your expertise.

You can make eligible HighLevel courses available through GoKollab, where potential customers can discover them alongside other training and membership offerings.

The updated marketplace introduced in October 2026 includes course discovery, creator profiles, dedicated sales pages and tools for managing listings.

You can continue selling through your own website and marketing funnels while potentially reaching additional customers through GoKollab.

Of course, listing a course doesn’t guarantee sales. You’ll still need to promote your offer and give people a reason to buy. But it’s another useful opportunity without necessarily creating a separate course.

Real-Life Case Study. John Mayfield Saves $1,500 per Month

John Mayfield runs Global Real Estate School in the United States.

I’ve worked with John for several years, originally helping him with Infusionsoft and marketing automation.

When I suggested moving to HighLevel, John was understandably reluctant. He already had systems in place, and changing software isn’t something most business owners look forward to.

But eventually we made the move.

John had been paying for several different platforms, including his CRM, landing page software and scheduling tools. By consolidating these into HighLevel, he initially reported saving approximately $900 per month.

You can watch John’s original video testimonial here.

But the story doesn’t end there.

More recently, John told me that after replacing his Learning Management System with HighLevel Courses and Communities, his total software savings had increased to approximately $1,500 per month.

That’s $18,000 per year.

Every business is different, and I’m not suggesting everyone will save that sort of money. But John’s experience illustrates something important.

When you’re paying separately for CRM, email marketing, landing pages, scheduling, online courses and memberships, the subscriptions can really add up. And that’s before considering the time involved in connecting and maintaining different systems.

That’s why I’m such an advocate of consolidating business software where it makes sense. Not because HighLevel necessarily has the best version of every individual feature, but because having everything working together can make life considerably simpler.

Is HighLevel Right for Every Training Business?

Not necessarily.

If you’re running a large educational organisation with specialist accreditation requirements, complex assessments or academic integrations, a dedicated Learning Management System may still be the better choice.

And if your existing course platform is working brilliantly, I wouldn’t recommend changing just because HighLevel offers similar functionality.

But for coaches, consultants, fitness studios, training providers and businesses wanting to train their own staff, HighLevel is worth considering. Particularly if you’re already using it for CRM and marketing.

How Much Does HighLevel Cost?

At MarketerM8, we offer two main plans.

Starter. £97 + VAT per month. Includes the core CRM, marketing and automation tools, along with Courses and Communities.

Professional. £197 + VAT per month. Includes everything in Starter, plus advanced HighLevel functionality such as Meeting Rooms for live training and one-to-one sessions.

Under our current plan terms, both include unlimited contacts and users, plus onboarding.

Some AI features, messaging, telephony and other services may carry additional usage or subscription charges. If you’re planning to use Courses, Communities, AI tools or live training, we’ll help you confirm the right plan and setup.

See MarketerM8 pricing.

My Advice. Start Small

If you’ve never sold an online course before, don’t spend six months creating the ultimate training programme before finding out whether anyone wants to buy it.

Start with one subject that you know people need help with. Perhaps create five or six lessons. Use HighLevel’s AI tools to help organise the material.

Offer it to your existing customers or audience. See what feedback you receive.

Once you’ve proved there’s demand, expand the course or introduce a paid membership.

The real opportunity isn’t simply creating a course. It’s building a system that attracts customers, delivers value and encourages them to keep doing business with you.

Frequently Asked Questions About HighLevel Courses and Memberships

Can HighLevel replace Kajabi?

For many businesses, yes. HighLevel includes online courses, communities, payments and marketing automation, plus a Kajabi Course Importer. However, specialist learning requirements and migration costs should be considered before switching.

Can you sell online courses with HighLevel?

Yes. You can create and sell courses containing videos, lessons, quizzes and downloadable resources. You can also offer free courses and bundles.

Can HighLevel be used for employee training?

Yes. Businesses can create internal courses for staff onboarding, Health & Safety training, company procedures and professional development. HighLevel can track progress, automate reminders and issue completion certificates.

Does HighLevel support recurring membership payments?

Yes. HighLevel Communities supports paid membership levels with recurring subscription options, allowing businesses to charge for ongoing access to training, resources and community activities.

Can HighLevel AI create an online course?

HighLevel Course AI can help generate outlines, modules, lessons, quizzes and supporting content. The course creator should review the AI-generated material before publishing.

Can HighLevel automate course completion and certification?

Yes. Workflows can respond to learning milestones, send communications, update CRM records and issue certificates or badges using the relevant HighLevel features.

Can you import Kajabi courses into HighLevel?

Yes. The Kajabi Course Importer can transfer published lesson content, including videos, images and text. Some elements, such as assessments, customers and subscriptions, require separate migration work.

What is GoKollab?

GoKollab is a marketplace and discovery platform for HighLevel courses and communities. It gives creators another way to promote their training and reach potential customers.

Want to Start Selling Courses and Memberships With HighLevel?

If you’re interested in creating online courses, building paid communities or using HighLevel for staff training, we can help.

We run a dedicated HighLevel Courses, Events and Communities Workshop where we explore how to use these features in practice.

Or, if you’d like to discuss your particular business requirements, book a 20-minute discovery call.