HighLevel Helps Stop Duplicate Company Records Before They’re Created

If you’ve worked with a CRM for any length of time, you’ll probably have come across this problem.

One member of staff enters a company as “ABC Building Ltd”.

Another enters “ABC Building Limited”.

Someone else simply enters “ABC Building”.

Before you know it, you’ve got three company records for the same business.

And the real problem isn’t just having duplicate records. It’s that contacts, sales opportunities and customer history can end up spread across those different records.

HighLevel has introduced a useful new feature to help prevent this happening in the first place.

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The feature is called Preemptive Duplicate Detection for Companies.

Note (November 2026): At the time of writing, this feature is available in HighLevel Labs and needs to be enabled manually in your sub-account. Once HighLevel moves it into general release, this step may no longer be necessary.

Spot potential duplicate companies as you type

When someone starts adding a new company to HighLevel, the system checks the company name and domain against existing records.

If it spots a potential match, it displays suggestions before the new company is saved.

Importantly, it can recognise:

Company names with slightly different spelling.
Common typing mistakes.
Differences in punctuation.
Partial company names.
Matching company domains.

For example, entering “ABC Building Ltd” could bring up an existing record for “ABC Building Limited”.

The person entering the details can then open the existing company record rather than creating another one.

It doesn’t stop you creating a new company

This is important.

HighLevel doesn’t automatically merge records or force you to use an existing company.

It simply highlights potential matches.

If you’re genuinely adding a different business with a similar name, you can ignore the suggestions and continue.

That makes sense because two separate businesses can sometimes have very similar names.

How to enable duplicate company detection in HighLevel

At the time of writing (November 2026), you’ll need to enable this feature through HighLevel Labs.

Open your HighLevel sub-account.
Go to Labs and enable Preemptive Duplicate Detection for Companies.
Navigate to Contacts > Companies.
Click Add Company.
Start entering a company name or domain and review any suggested matches.

You can then open an existing company record before deciding whether to create a new one.

One thing to be aware of

This feature helps prevent new duplicate company records from being created.

It doesn’t identify and merge all the duplicates already sitting in your CRM.

So if your company records are already in a mess, you’ll still need to tackle that separately.

My thoughts

I’ve been working with CRM and marketing automation systems since 2009, and duplicate records have always been a nuisance.

They create confusion, waste time and make it harder to maintain a reliable picture of your customers and prospects.

And the more people you have entering information into your CRM, the greater the opportunity for inconsistent data entry.

This is one of those small improvements that probably won’t grab the headlines, but could make a real difference to the quality of your CRM data over time.

It’s certainly a feature I’d encourage businesses using HighLevel Companies to switch on.

You can read the official HighLevel announcement here.

Need help getting more from HighLevel?

If you’re using HighLevel but suspect you’re not making the most of it, let’s have a chat.

I’m a UK-based HighLevel consultant with over 25 years’ experience in direct-response marketing, helping businesses put CRM and marketing automation to practical use.

Book a Free 20-Minute Discovery Call

About the Author

Julian Mills

HighLevel Consultant & Marketing Automation Strategist

Julian Mills helps business owners automate lead generation, sales follow-up, customer communication and business processes using HighLevel and MarketerM8. Since 2009 he has helped businesses implement CRM, marketing automation and AI-powered systems that save time, improve customer experience and generate more sales.

About Julian
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For years, businesses running events have relied on platforms such as Eventbrite to sell tickets and manage registrations. But selling a ticket is only one part of running a successful event. What happens when delegates arrive? How do they find the sessions they want to attend? How do exhibitors capture leads? How do sponsors get value for their investment? And what happens to all those contacts once the event is over? HighLevel has taken a significant step towards answering these questions with its new Events Attendee App, announced in November 2026. This builds on HighLevel’s Events & Tickets functionality, adding attendee networking, personalised agendas, exhibitor lead capture, sponsor advertising and live event communications. The result is something much more interesting than another Eventbrite alternative. HighLevel is developing into a platform for managing the event experience, with CRM and marketing automation in the same ecosystem. I experienced the HighLevel Events App at the 2026 Summit I attended the HighLevel Summit in Dallas in October 2026, where HighLevel used its own Events App at a conference attended by approximately 2,000 delegates. And I have to say, I was impressed. Rather than simply receiving a ticket and turning up at the venue, we had an app to navigate the conference, see what was happening, explore sessions and connect with other delegates. I recorded this video at the Summit to show how the app actually worked. Your browser does not support the video tag. My demonstration of the HighLevel Events App at the 2026 HighLevel Summit in Dallas. What makes this interesting is that HighLevel wasn’t simply showing a proposed product. It was using the technology at its own major conference. That doesn’t guarantee every feature will suit every event organiser, but seeing the app in use helped me understand its potential. The November announcement takes the attendee experience further, with additional capabilities for organisers, exhibitors and sponsors. Below, I’ll explain what the platform offers, and where I see the commercial opportunities. From selling tickets to managing the whole event HighLevel’s dedicated Events module brought together functions that organisers might otherwise manage in separate systems: Free and paid registration, with different ticket types and pricing. Event landing pages and discount codes. QR-code tickets and attendee check-in. Automated confirmations and reminders. CRM integration and marketing workflows. I covered those foundations in HighLevel Events & Tickets: An Eventbrite Alternative Built Into Your CRM. The Attendee App adds an experience attendees can access through supported HighLevel Client Portal interfaces, on the web or mobile. It is designed not just for delegates but also for event organisers, exhibitors and sponsors. 1. Attendee networking: helping delegates connect Networking is one of the main reasons people attend conferences and exhibitions, yet traditional ticketing focuses largely on registration. The Attendee App introduces an attendee directory, connection requests, badge-based connections and messaging. Attendees can discover speakers and exhibitors, and control their visibility in the directory. Imagine a conference with 300 delegates. Instead of relying entirely on exchanged business cards or LinkedIn requests, attendees have a way to find and connect with people through the event environment. For organisers running recurring conferences or membership events, the ability to help people make connections is an additional reason for delegates to return. 2. Personalised agendas and VIP sessions At larger events, several sessions can take place at once. Delegates need to find relevant talks and keep track of where they need to be. The Attendee App allows people to explore sessions, learn about speakers and save sessions to a personal agenda. Organisers can also offer access to selected sessions based on ticket type. For example, an event might have standard admission for the main conference, premium admission with additional workshops, and VIP admission with exclusive sessions. Information about saved sessions can help organisers understand interest and plan accordingly. It also gives them a practical way to differentiate ticket packages. 3. Exhibitor lead capture using QR badges This is one of the most interesting developments from a marketing perspective. For many exhibitors, the purpose of attending a trade show is to generate sales enquiries. But collecting those leads is often inefficient. Some use separate scanning apps; others collect business cards or enter details into spreadsheets after the event. The new Exhibitor Centre is designed to help exhibitors present their business, connect with attendees, scan badges and manage or export the leads they collect. The real opportunity is what happens after the lead is captured. Imagine an exhibitor meeting 80 potential customers. Once those leads are available in its CRM, a structured process could assign them to salespeople, trigger appropriate follow-up and move opportunities through a pipeline. That is where HighLevel’s wider CRM and automation tools become valuable. However, the exact route from Attendee App exhibitor leads into CRM workflows should be tested before promising an automatic, end-to-end integration. I’ve worked in marketing automation since 2009. Capturing a lead matters, but timely, relevant follow-up is what turns that initial conversation into a commercial opportunity. 4. Sponsorship and advertising opportunities Event sponsors traditionally pay for logo placement, exhibition space, programme advertising and mentions during presentations. The Attendee App creates additional digital placements, including featured advertisements, banners, sponsor listings and links to sponsor websites. Organisers can use these to build different sponsorship packages. For example, a headline sponsor might receive prominent placement in the app alongside physical branding at the venue. Smaller sponsors might appear in a directory or banner rotation. Attendees may open the app repeatedly to check their agenda or find exhibitors, potentially giving sponsors more exposure than a one-off printed advertisement. Of course, the commercial value depends on actual app usage and sponsor results. But this provides another potential revenue opportunity for event organisers. 5. Live announcements and attendee communications Anyone who has organised an event knows that plans change. A speaker is delayed, a room changes or an urgent message needs to reach delegates. The new experience supports event communications through channels such as email, SMS and app notifications, depending on configuration and availability. Read more…
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Julian Mills

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