Blog

Julians’ Blog. Topics include Infusionsoft and marketing.

“Waiting List” and “Baby Boomer Businesses” concepts from Daniel Priestley on the Steven Bartlett podcast

Posted on by

I was watching the Daniel Priestley interview on the Steven Bartlett podcast "Diary of a CEO". It's a fantastic interview full of nuggets from Daniel, you should definitely take a look. Click Here to watch it on Youtube The two big takeaways for me. The Waiting List Concept. Check out from minute 7 of the recording. Although not a new idea it is very powerful. I advised a client in ...
Read More

Review – Extendly White Label Onboarding Service for HighLevel Agencies

Posted on by

I have been using the Extendly White Label HighLevel Onboarding Service to assist my clients in getting started with HighLevel. So to be able to offer white labeled HighLevel onboarding to your new subaccounts your agency first needs to subscribe to the Extendly Support Services - Get more information here. Once you are subscribed to their white label support service then you have access to t...
Read More

Learn How To Use HighLevel

Posted on by

Are you looking to use HighLevel but not succeeding? Are you: Tired of wasting months of time and money on your HighLevel subscription? Feeling stuck and not getting anywhere? Feeling frustrated, confused, and overwhelmed? Thinking about canceling your subscription? Not sure where to get started? So you have three options: 1. Teach yourself. You can work through the HighL...
Read More

How to integrate ServiceM8 and HighLevel

Posted on by

I have been working with a number of trade/ service based business which involves service engineers visiting customers properties and installing and maintaining equipment in the home. They were already using ServiceM8 to manage jobs. And ServiceM8 is a great tool for small trade/service type businesses to manage the service delivery. But they were frustrated because they could not run ef...
Read More

How to migrate to HighLevel from Salesforce

Posted on by

Are you considering transitioning to HighLevel (also known as GoHighLevel) from Salesforce for your CRM and marketing automation? In this Salesforce migration guide we'll take you through the process of seamlessly moving to GoHighLevel from Salesforce. First and foremost, why the switch? Salesforce offers a $25 per user starter level which is appealing to small businesses just starting out....
Read More

What is the difference between GoHighLevel and HighLevel software

Posted on by

Have you ever encountered the terms HighLevel and GoHighLevel and wondered if they are interchangeable? The answer is yes. HighLevel refers to both the company and its software, with its official website URL being gohighlevel.com. This has led to the widespread use of various terms such as GoHighLevel, HighLevel, GHL, or simply Go High interchangeably in videos and articles. However, rest assur...
Read More

Fathom.video – get more from your Zoom or Team calls – and save time!

Posted on by

Fathom.video is a free plug-in that works with Zoom and Teams. Every time I have a Zoom call it jumps on the call and records it. Using AI it transcribes it and gives me a summary of the call - and the summary points click through to that part of the video - no more wading through a whole call recording to find the pertinent points. I can then easily forward the call recording with the summary ...
Read More

How to migrate from HubSpot to HighLevel

Posted on by

Are you considering transitioning from HubSpot to HighLevel (also known as GoHighLevel) for your funnels, CRM, and marketing automation? In this comprehensive guide, we'll take you through the process of seamlessly moving from HubSpot to GoHighLevel. First and foremost, why the switch? HubSpot provides a free level of CRM which is appealing to small businesses just starting out. But soon as...
Read More

How to migrate from ActiveCampaign to HighLevel

Posted on by

Are you contemplating transitioning from ActiveCampaign to HighLevel (also recognized as GoHighLevel) for your funnels, CRM, and marketing automation? In this extensive guide, we'll guide you through the process of effortlessly moving from ActiveCampaign to GoHighLevel. First and foremost, why the shift? ActiveCampaign is a superb tool for crafting online sales funnels at $149/mo on the Pro...
Read More

How to migrate from Pipedrive to HighLevel

Posted on by

Are you contemplating transitioning from Pipedrive to HighLevel (also recognized as GoHighLevel) for your email campaigns, CRM, and marketing automation? In this comprehensive guide, we'll guide you through the process of seamlessly shifting from Pipedrive to GoHighLevel. First and foremost, why the change? Pipedrive is an excellent tool for the sales team to manage the sales process - it's...
Read More

DEA officer stops at a ranch in Texas and talks with an old rancher.

A Drug Enforcement Administration (DEA) officer stops at a ranch in Texas and talks with an old rancher. He tells the rancher, “I need to inspect your ranch for illegally grown dr*gs.” The rancher says, “Okay, but do not go in that field over there,” as he points out the location. The DEA officer verbally explodes saying, “Mister, I have the authority of the Federal Government with me.” Reaching into his rear pants pocket, he removes his badge and proudly displays it to the rancher. “See this badge? This badge means I am allowed to go wherever I wish… On any land. No questions asked or answer given. Have I made myself clear? Do you understand? ” The rancher nods politely, apologizes, and goes about his chores. A short time later, the old rancher hears loud screams and sees the DEA officer running for his life chased by the rancher’s big Santa Gertrudis Bull… With every step, the bull is gaining ground on the officer, and it seems likely that he’ll get gored before he reaches safety. The officer is clearly terrified. The rancher throws down his tools, runs to the fence, and yells at the top of his lungs… “Your badge… Show him your badge!” Of course, nothing to do with marketing, but made me laugh. And you have to have a bit of fun in the working day – Julian
Read more...
“Waiting List” and “Baby Boomer Businesses” concepts from Daniel Priestley on the Steven Bartlett podcast

I was watching the Daniel Priestley interview on the Steven Bartlett podcast “Diary of a CEO”. It’s a fantastic interview full of nuggets from Daniel, you should definitely take a look. Click Here to watch it on Youtube The two big takeaways for me. The Waiting List Concept. Check out from minute 7 of the recording. Although not a new idea it is very powerful. I advised a client in the past to do this who sold live courses. I said when there was no live course available to buy then put up a waiting list. On the next course sale they did £500K in sales – just from the hot waiting list. Tools like Marketer-M8 (HighLevel) are perfect this for this job. And I have even created a Waiting List snapshot I can give to Marketer-M8 users. Baby Boomer Businesses. Check out the recording at 1hr 38 minutes with Daniel and Steven. Here Daniel explains that the big opportunity is not in building a sexy online “unicorn” business from scratch (luck + very hard work). But to acquire Baby Boomer Businesses that have run out of steam as the owner approaches retirement and the business is in need of revitalisation. Not the most sexy businesses, eg lift maintenance. But with the right deal they can be purchased for very little money upfront (like a management buy out) and flipped into valuable concerns. Daniel gives an example of one company using paper orders on spikes to manage the business processes. And this is what gets me excited, as tools like Marketer-M8 (HighLevel) are the perfect solution to automating business and marketing processes in these smaller companies. If any of the above has resonated with you I would be happy to have a chat, just schedule a call. Click here.
Read more...
Northern and Southern Ireland HighLevel training and implementation visit next week

Next week I will be in Ireland with a number of clients on both sides of the border, where I will be training and implementing HighLevel marketing automation. I will be working with clients who are completely new to HighLevel and we are setting up marketing automation for the first time. And I will be working with clients who want to become more advanced HighLevel marketers. If you are located in Ireland and thinking about HighLevel then this may be the perfect time to meet up. I will be starting off in Dublin on the Sunday then I will be traveling up to Belfast. If you are interested in speaking further regarding HighLevel then please schedule a Discovery call. Julian
Read more...

Do you need a CRM / Marketing Automation Champion in your business?

Do you have a CRM / Marketing Automation system in your business? If yes, then you are already ahead of most small business owners. But are you getting the most from your system? Your CRM / Marketing Automation system will become the backbone of your company – it can support and link so many parts of your business with a view to generating sales. So it requires someone to manage it that is fully committed to its success. The ideal person, of course, is you, but that is often not an option as you only have 24hrs a day! A CRM / Marketing Automation system is a sophisticated bit of software and is not something that can be dabbled with – you either embrace it fully or you should not bother! And yes, this software is time-consuming to both learn and maintain. But the rewards can be tremendous -I know, I see this with my clients. So if you do not have the time to manage your CRM / Marketing Automation system yourself -what do you do? Well obviously you have to find someone else to do it. So you can either give it to a member of staff, hire someone in or find a consultant or an agency who specialises in CRM / Marketing Automation systems. I have seen first hand what happens when entrepreneurs hire someone who has no experience or interest in proactively developing the CRM / Marketing Automation system – (be it a recent graduate or a website designer/developer or agency). Without the dedication and continuity of one person, a CRM / Marketing Automation system quickly cease to work efficiently. These systems requires someone dedicated to the cause who understands the intricacies and history of your particular set up. So if you charge a recent graduate or developer in looking after your system then they most likely do not have the real dedication and combination of skills to make the CRM / Marketing Automation system successful. To master the system successfully requires a certain technical ability and no doubt a developer can master it. But what a developer is unlikely to have is the entrepreneurial flair and marketing experience to “connect all the pieces together” to create a sales generating machine. So to be successful with CRM / Marketing Automation systems requires a rare breed of person – someone who is both technically savvy and is marketing orientated. I have now been working with Keap and MarketerM8/HighLevel clients since 2009 and this is the conclusion that I have come to regarding this conundrum – who should manage your CRM / Marketing Automation system. When I am approached by a prospective new client an early question that I ask is – who is or will become your inhouse “CRM / Marketing Automation System Champion”. It could be the business owner or a recent graduate. Whoever it is I am looking for someone that is interested and motivated to take the marketing forward. Once we have this Champion then my job is to work with them to implement a marketing system based on my skills and experience and at the same time the champion gets real life, “on the job” training in only the parts of the system that are going to grow your business. Ultimately my job is to get them self-sufficient in the system as quickly as possible (and would you believe do myself out of a job ASAP). But working this way has a number of advantages for all concerned – The business owner gets the system working for the business and does not have to keep paying my fees. If the “Champion” should leave the business then they can call on me to help out/ train a new champion because I understand how the system has been set up in the first instance (I’m an insurance policy if you will). The “Champion” learns valuable new skills and manages the system day to day as the business requires it and becomes a key part of the team. And what’s the advantage for me? Well, firstly I do not get called upon to do day to day tasks like send email broadcasts, minor campaign tweaks etc. I get to work at a higher strategic level for a wide range of clients. Because this way of working is effective and works I find that clients will refer me to other businesses who need my help – so I am constantly challenged by new clients and projects which ultimately makes me a more effective consultant for my clients. If you like what I have to say and you think I may be able to assist you with Keap or MarketerM8/HighLevel then feel free to schedule a Discovery Call below.
Read more...
Paying too much for Acuity scheduling? Learn how HighLevel can save you money?

Recently, I had a discussion with a potential client who utilises Acuity Scheduling for his team of 10 reps. Each rep is subscribed to the Powerhouse plan, which costs $49 per month per representative. This tallies up to nearly $500 monthly for call scheduling software alone—quite a steep expense! During our conversation, we delved into his team’s requirements and discovered something impressive. HighLevel Calendar’s scheduling capabilities not only match Acuity’s, but it offers significantly more in terms of features. What really clinches the deal is the cost-effectiveness of HighLevel. MarketerM8/ HighLevel begins at only £97 per month. This is not just a substantial cost saving but also access to a more advanced suite of marketing tools. Check out the extensive features of MarketerM8/HighLevel on our website – MarketerM8.com. If you have any questions about how Acuity Scheduling compares to HighLevel Calendars or if you wish to discuss your specific needs, feel free to schedule a discovery call here.
Read more...
Neat marketing idea – A creative door drop/insert I received today

I received this flyer through the door today from the local conservative councillor in the run up to the May local elections. I thought this was rather creative – it got my attention. It looks like one of those cards that the courier leaves when he was unable to deliver a package – who is going to ignore that? this is sure to get picked up and get attention. If door drops are part of your marketing arsenal then may be you should test one that looks like a “we tried to deliver” card. Link to download full design.
Read more...

Blog

“Waiting List” and “Baby Boomer Businesses” concepts from Daniel Priestley on the Steven Bartlett podcast

Review – Extendly White Label Onboarding Service for HighLevel Agencies

Learn How To Use HighLevel

How to integrate ServiceM8 and HighLevel

How to migrate to HighLevel from Salesforce

What is the difference between GoHighLevel and HighLevel software

Fathom.video – get more from your Zoom or Team calls – and save time!

How to migrate from HubSpot to HighLevel

How to migrate from ActiveCampaign to HighLevel

How to migrate from Pipedrive to HighLevel

Selling to Serve – James Asford – GoProposal

Have you read ‘They Ask You Answer’ by Marcus Sheridan ⭐⭐⭐⭐⭐

Outrageous Multi-Step Marketing Campaigns That Are Outrageously Successful by Bill Glazer

Making Websites Win by Karl Banks & Ben Jesson – founders of Conversion Rate Experts ⭐⭐⭐⭐⭐

Have you read “The Ultimate Sales Machine” by Chet Holmes ⭐⭐⭐⭐⭐

Book Review – Duct Tape Marketing by John Jantsch ⭐⭐⭐⭐⭐

Clockwork: Design Your Business to Run Itself by Mike Michalowicz ⭐⭐⭐⭐⭐

Jordan Belforts Straight Line Selling methodology applied to Keap / Infusionsoft marketing

Top 10 Marketing Business Books for Entrepreneurs ⭐⭐⭐⭐⭐

‘Work the System’ by Sam Carpenter

Learn why entrepreneurs want me to work with them?

Within a year I enabled Celia to more than double the size of her wedding venue business, take on staff and have free time for holidays!