Looking for a NiftyImages Alternative? HighLevel AI Takes Personalised Images Further

What if you could automatically create a unique image for every customer and send it by WhatsApp, text or email?

If you’ve been looking at NiftyImages, you’ll already appreciate the marketing potential of personalised images.

It’s a clever idea. Instead of sending everyone the same generic marketing image, you can personalise it using information about the recipient.

For example, imagine receiving an email from your favourite coffee shop. Instead of a generic photograph of a takeaway coffee cup, the cup has your name written on it.

It’s a small touch, but one that makes the message feel much more personal.

NiftyImages has been doing this sort of thing for years.

But now there’s another approach worth investigating, if you use HighLevel.

HighLevel now has AI image generation within its workflows. And I think this opens up some really interesting opportunities for marketing automation.

What Is NiftyImages?

NiftyImages is a specialist image personalisation platform, particularly focused on email marketing.

It allows businesses to create personalised images using data from their email marketing software or CRM.

For example, you could create an image with someone’s first name, company name or other personalised information.

NiftyImages also offers countdown timers, live weather information, polls, calendars, charts and other dynamic content.

One of its strengths is that an image can change when someone opens an email. This is useful for things like live countdown timers.

It’s a mature product designed specifically for this type of marketing.

However, I think there’s an interesting alternative emerging.

HighLevel AI Image Generation. A Different Approach

HighLevel is an all-in-one CRM, marketing automation and AI platform.

I’ve been using HighLevel since 2023, having worked with marketing automation software since 2009.

One of the things I particularly like about HighLevel is how quickly new functionality is being introduced.

And one recent addition caught my attention.

You can now generate AI images directly within a HighLevel workflow.

This means an image can be created automatically in response to something happening in your CRM.

For example:

1. A customer enters a marketing automation workflow.
2. HighLevel retrieves their first name from the contact record.
3. The workflow sends a prompt to its AI image-generation action.
4. AI creates a personalised image.
5. The resulting image can then be used in a subsequent communication.

Now, rather than simply overlaying text onto an existing image, we can potentially generate an entirely new image incorporating the personalisation.

That’s a rather interesting development.

Let’s Keep It Simple. Put Their Name on a Coffee Cup

Here’s where I think businesses need to be sensible.

Just because AI can generate elaborate images doesn’t mean we should ask it to.

I wouldn’t try to create a personalised version of the Sistine Chapel with the customer’s name hidden somewhere in Michelangelo’s artwork!

That’s asking for trouble.

Instead, consider a simple photograph of a takeaway coffee cup.

 

We ask AI to create a realistic image of a coffee cup sitting on a café table, with the customer’s first name clearly written on the cup.

For example, the workflow could use a prompt along these lines:

“Using the image of a coffee cup at https://yourdomain.com/coffee_cup.jpg, create a realistic photograph of a takeaway coffee cup on a café table. The name {{contact.first_name}} should be clearly handwritten on the front of the cup. Keep the image simple, attractive and suitable for a WhatsApp marketing message.”

That’s it.

No elaborate artwork. No complicated instructions.

Just a familiar image with one personalised element.

And because the name comes from the HighLevel contact record, the workflow can automatically generate different images for different customers.

Of course, AI image generation isn’t infallible. Even simple names can occasionally be misspelt, so we’d need to test the reliability before using this commercially.

But the potential is obvious.

The Really Interesting Part. We’re Not Limited to Email

This is where I think HighLevel becomes particularly interesting as a NiftyImages alternative.

NiftyImages is primarily designed around dynamic images in email marketing, although its image URLs can also be used in other applications.

With HighLevel, we’re working inside a platform that already manages multiple communication channels.

That means we can potentially use our AI-generated images in:

• WhatsApp: Send customers personalised images as part of automated WhatsApp campaigns.
• Email: Include personalised imagery in marketing emails and follow-up sequences.
• SMS: Send a link to a personalised image. Standard UK SMS messages don’t directly display image attachments, so this needs a slightly different approach.

And there’s another important development.

HighLevel has introduced support for dynamic media URLs in WhatsApp templates.

This means we can potentially create a personalised image, store its URL against the contact and then use that image in a WhatsApp communication.

We would still need to test the complete workflow, including the WhatsApp template configuration and approval requirements.

But the building blocks are there.

Five Simple Personalised Image Ideas

I think the best applications will be the simplest ones.

1. Coffee Shops and Restaurants

A takeaway coffee cup with the customer’s name written on it.

Perfect for a birthday offer, loyalty reward or customer reactivation campaign.

2. Birthday Greetings

A birthday cake with the customer’s first name written in icing.

Imagine that arriving in WhatsApp from a business you regularly use.

3. Welcome Messages

A photograph of a chalkboard with a handwritten welcome message and the customer’s name.

Useful for new customers, membership organisations or onboarding campaigns.

4. Events and Workshops

A personalised welcome card or invitation with the attendee’s name.

This could work particularly well alongside HighLevel’s Events and Ticketing functionality.

5. Customer Appreciation

A photograph of a gift box with a personalised name tag.

Something simple that could make a thank-you message more memorable.

Notice something about all these examples?

We’re not asking AI to create complicated scenes.

We’re taking a simple, familiar concept and adding a small element of personalisation.

That’s where I’d start.

NiftyImages vs HighLevel. What’s the Difference?

Both approaches have their advantages.

One important distinction is that NiftyImages excels at generating predictable, data-driven images.

If you need someone’s name positioned in exactly the same place, with the same font and appearance, thousands of times, a conventional image personalisation system may actually be the better choice.

AI image generation is different.

It offers more creative flexibility, but less certainty.

And I wouldn’t suggest using AI image generation to replace NiftyImages’ live countdown timers, polls or real-time charts. Those are different capabilities.

However, for creating personalised marketing imagery automatically, I think HighLevel offers some exciting possibilities.

What About the Cost?

At the time of writing, NiftyImages’ published Starter plan is $59 per month for 25,000 image opens.

HighLevel’s AI image generation uses a different pricing model, based on the AI generation performed.

So we’re not comparing like with like.

For example, generating an image every time a customer enters a workflow is different from displaying an image that’s dynamically rendered when someone opens an email.

And there are other potential costs, including WhatsApp messaging, SMS and the underlying HighLevel subscription.

But if you’re already using HighLevel for your CRM and marketing automation, it makes sense to investigate what you can achieve with the tools you already have before paying for another specialist service.

Is HighLevel a Better Alternative to NiftyImages?

It depends on what you’re trying to achieve.

If your main requirement is to add personalised text to existing email images, display live countdown timers or create dynamic charts, NiftyImages is a strong specialist solution.

But if you’re interested in using AI to create personalised images automatically, triggered by customer activity and delivered through WhatsApp, email or other channels, then I think HighLevel deserves serious consideration.

And remember, HighLevel isn’t simply an image-generation tool.

It’s a complete marketing platform incorporating CRM, email, WhatsApp, sales pipelines, workflows, AI and much more.

So the image generation is just one part of a much bigger picture.

My Thoughts. November 2026

I think we’re only scratching the surface of what’s possible here.

As a HighLevel consultant, I’m particularly interested in finding practical ways businesses can use AI and automation to improve their marketing.

Not complicated technology for the sake of it.

Simple ideas that can be put to work.

And a coffee cup with the customer’s name on it is a good example.

I haven’t yet completed an end-to-end test of this particular image-generation workflow, so I’m not claiming it’s a ready-made solution.

But the individual HighLevel capabilities are now available, and I think it’s an idea well worth exploring.

If we can get it working reliably, there could be some very interesting applications for businesses across all sorts of industries.

And that’s what excites me about HighLevel. It’s becoming a genuine one-stop shop for marketing, with new capabilities opening up all the time.

Want to Explore Personalised Marketing with HighLevel?

At MarketerM8, we help businesses get more from HighLevel, CRM, marketing automation and AI.

We also run practical HighLevel workshops for businesses wanting to understand and implement these capabilities.

If you’d like to explore how HighLevel could help your business, book a 20-minute discovery call.

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Let’s see what’s possible.