Secret Envelope promotion captures over 30% of attendees to the Entrepreneurs Circle Convention

Recently I was exhibiting at the Entrepreneurs Circle Convention (read more here). And I had the opportunity to include an item in the Goodie / Swag bag. Most exhibitors included promotional items like pens, coasters etc.

But I included a “Secret Envelope” promotion (I have Cameron Botterill to thank for the inspiration) – an envelope which enclosed a winning number prize ticket. There was one randomly selected envelope that had a winning ticket for a Chromebook.

These are the mechanics of the promotion.

There is one winning ticket.

The recipient scans the QR code and enters their ticket number and contact details onto a Keap / Infusionsoft landing page.

A Keap / Infusiosnoft campaign starts. It first determines if they have the winning ticket and sends a text and email to let them know the outcome.

During the two-day convention, the recipients received timely text and email reminders – all driving convention attendees to visit the stand. For instance, a text during the “Happy Hour” on day one and an early morning text on day two and a safe journey home email as the event finished.

Results

Of the 1200 attendees over 360 entered the competition. That’s over 30% of attendees who were captured. They were then followed up.

To date 40 qualified leads were captured and booked for a discovery call either directly at the convention or during post-convention follow up.

Cost £0.33 per ticket.

Cost per contact captured  £1.11

Qualified prospects booked for a discovery call from the event 40 (to date)  (now, I could not attribute these all to the promotion, but the promotion certainly helped)

If you are a Keap user and would like me to show you “under the bonnet” as to how I used Keap / Infusionsoft to run this promotion then just book a 1hr Discovery Call.

Cheers

Julian