Real Time Marketing and PR – how to profit. You should read this book
Real Time Marketing and PR – how to profit. You should read this book
This great tip I learnt from David Meerman Scott’s book ‘ The New Rules of Marketing &PR’.
Being able to react immediately -within minutes and not days and months can pay huge dividends. Most companies are stuck in the mentality where it can take days, weeks or months to get any marketing and PR done. By the time something is approved, creative developed and then signed off can be a long time – too long to capitalise on opportunities.
But what David makes clear in his book, by changing your mind set and reacting in real time you can beat your competitors to new sales and business. In chapter 10 he gives examples where smart thinkers have been able to react to breaking news in their industry and using on-line PR and blogs to position themselves as part of the breaking news story -and so to obtain free exposure, back-links (good for SEO) to the website and be seen as industry experts. The net effect that new business is generated.
Simple, effective and virtually free. It just requires getting in a new mindset.
Jeff Rau – Physical Therapist
Thank you, Julian, for helping breath sanity into my business marketing world.…
Julian was a great help in organising my Sales Pipeline and getting our sales team trained to use Opportunities in Keap / Infusionsoft. I would definitely recommend Julian to other Keap / Infusionsoft clients.
Before I hired him, I read lots of glowing reviews... and i hoped they were not just being nice... well what I found out is .....the good reviews were actually TRUE. Prior to working with Julian I have worked with several other "experts" who may have known basic strategies to use... but they always seemed to leave me with more questions and then helpless frustration. I nearly had lost hope that I could utilize the great features in IS without paying thousands of dollars for a plug and play system.
Julian has a very natural way to explain complex digital marketing strategies in understandable English... even for me... a Texan 🙂 He visually mapped out a plan, after listening to me. He then made suggestions where he saw flaws in my system. After each session, I know what I need to do and where we are headed. Thank you, Julian, for helping breath sanity into my business marketing world.
This great tip I learnt from David Meerman Scott’s book ‘ The New Rules of Marketing &PR’.
