Email marketing remains one of the simplest and most effective ways to communicate with prospects and customers.
And if you’re using HighLevel, you already have a powerful email marketing system sitting inside your CRM.
You can use HighLevel to send:
- one-off marketing emails;
- email newsletters;
- automated follow-up emails;
- appointment confirmations and reminders;
- lead nurture sequences;
- customer communications;
- reactivation campaigns;
- and much more.
But there’s an important point.
Knowing how to send an email in HighLevel isn’t the same as knowing how to do email marketing.
That’s what we explore in our Simple Email Marketing workshop.
It’s part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops.
We’ll look at how the email tools work inside HighLevel, but we’ll also look at the marketing thinking behind them.
Because ultimately, it doesn’t matter how sophisticated your HighLevel setup is if nobody opens, reads or acts on your emails.
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Want to Get More From HighLevel Email Marketing? Join our free live Simple Email Marketing workshop and learn how to use HighLevel to communicate with prospects and customers more effectively. Register for the next Free HighLevel Simple Email Marketing Training Workshop |
What Is HighLevel Email Marketing?
HighLevel includes email marketing as part of its wider CRM and marketing automation platform.
Instead of keeping your contacts in one system, sending newsletters through another and building your automated follow-up somewhere else, HighLevel allows these activities to work together.
That’s important.
Because email becomes considerably more useful when it isn’t isolated from everything else you know about a contact.
For example, HighLevel might know that someone:
- submitted a particular form;
- booked an appointment;
- is at a particular stage in your sales pipeline;
- purchased something;
- hasn’t responded to previous communication;
- or is an existing customer.
That information can influence what email you send, when you send it and whether you send it at all.
Start With the Purpose of the Email
Before opening HighLevel’s email builder, ask a simple question:
“What do I want this email to achieve?”
Are you trying to:
- generate an enquiry?
- get somebody to book an appointment?
- educate a prospect?
- bring somebody back to your website?
- sell a product?
- reactivate an old customer?
- confirm something has happened?
- remind somebody about an appointment?
- or simply stay front of mind?
The answer influences the email you should write.
This is why I always come back to the same principle:
Marketing first. HighLevel second.
HighLevel is the tool that helps us deliver the communication.
It isn’t a substitute for understanding why we’re communicating in the first place.
Different Types of Email You Can Send With HighLevel
When people talk about HighLevel email marketing, they can actually mean several different things.
One-Off Marketing Emails
Sometimes you simply want to send an email to a group of contacts.
Perhaps you’re announcing something, promoting an event, sharing useful content or making an offer.
HighLevel allows you to create and send email campaigns to selected contacts.
Email Newsletters
You can use HighLevel to send regular newsletters to your database.
But don’t feel that a newsletter has to look like a glossy magazine.
Sometimes a simple, personal-looking email can be considerably more effective.
The format should reflect your audience, your message and what you’re trying to achieve.
Automated Email Follow-Up
This is where HighLevel becomes particularly useful.
An email doesn’t necessarily have to be manually scheduled as part of a campaign.
It can be sent automatically because something has happened.
For example:
Website enquiry → Immediate email acknowledgement → Salesperson notified → Further follow-up if required
That automation can help ensure leads don’t simply disappear because somebody was busy when the enquiry arrived.
Lead Nurture Emails
Not everyone who enquires is ready to buy today.
That’s normal.
Email allows you to continue helping, educating and communicating with those prospects over time.
Rather than asking:
“How many follow-up emails should we send?”
I’d ask:
“What useful reasons can we find to continue the conversation?”
Customer Emails
Email marketing isn’t just about generating new customers.
Your existing and past customers can be some of the most valuable people in your database.
HighLevel can be used for onboarding, customer education, cross-selling, requesting reviews, reactivation and keeping your business front of mind.
HighLevel Campaigns vs HighLevel Workflows
This is an important distinction for beginners.
If you’re sending a planned email to a selected group of contacts, you may use HighLevel’s email campaign tools.
If the email should be sent automatically because of an event or behaviour, a workflow may be more appropriate.
For example:
“Send our August newsletter to our subscriber list.”
That’s a campaign-style use case.
Whereas:
“When somebody completes this form, immediately send this email.”
That’s an automation use case.
Understanding the difference helps you choose the right HighLevel tool for the job.
Your HighLevel Database Matters
Good email marketing starts with good data.
If your HighLevel database is badly organised, your email marketing becomes harder.
You need to understand who you’re communicating with.
HighLevel gives you ways to organise and segment contacts so that you don’t necessarily have to send the same message to everybody.
For example, you might want to distinguish between:
- prospects;
- customers;
- past customers;
- people interested in a particular service;
- people who attended an event;
- people who haven’t purchased for a certain period;
- or people at a particular stage in your sales process.
The better you understand your audience, the more relevant your emails can become.
Don’t Send Every Email to Everyone
One of the attractions of email is that sending another email costs very little.
That doesn’t mean you should send everything to everybody.
Relevance matters.
If someone continually receives emails that have nothing to do with them, they’ll stop paying attention.
They may unsubscribe.
Worse, they may mark your messages as spam.
So one of the skills we need to develop isn’t simply how to send emails with HighLevel.
It’s knowing who should receive them.
Email Deliverability Matters Too
You can write the greatest marketing email in the world.
It achieves nothing if it never reaches the inbox.
Email deliverability therefore matters.
Your sending domain, authentication, sending behaviour, database quality and recipient engagement can all influence your ability to reach people’s inboxes.
HighLevel gives you the technology to send email, but businesses still need to follow sensible email marketing practices.
That includes avoiding poor-quality purchased data, removing or suppressing invalid addresses where appropriate and paying attention to how recipients respond to your emails.
Simple Emails Can Often Beat Fancy Emails
HighLevel gives you the ability to create attractive HTML email designs.
That doesn’t mean every marketing email needs one.
Think about the emails you personally receive from somebody you know.
They’re usually simple.
Often they’re just text.
Depending on what you’re trying to achieve, a straightforward email that looks and feels like it came from a real person can be extremely effective.
Again, the question isn’t:
“What can HighLevel’s email builder do?”
It’s:
“What type of email is most likely to achieve our objective?”
Email Marketing Training Backed by Real Marketing Experience
This is an area where my background becomes particularly relevant.
I’ve worked hands-on in direct marketing since 1996.
That was long before HighLevel existed.
I’ve also worked with CRM and marketing automation since 2009 and have helped hundreds of businesses improve, automate and systemise their marketing.
I’m a Certified Entrepreneurs Circle Marketing Coach and have helped Entrepreneurs Circle GenieAI subscribers apply AI and marketing automation within their businesses.
And through my own HighLevel agency, MarketerM8, I’ve personally onboarded more than 100 HighLevel users.
So when we look at email marketing, I’m not simply showing you where the Send button is.
We’re combining:
- marketing;
- CRM and marketing automation;
- and HighLevel.
That’s an important difference.
What Will You Learn in the Simple Email Marketing Workshop?
The workshop is designed to help you understand how email marketing works inside HighLevel and how you can start using it practically within your business.
We’ll explore areas such as:
- the role of email marketing inside HighLevel;
- creating and sending emails;
- one-off emails and campaigns;
- using email within workflows;
- email templates;
- personalising emails;
- choosing who should receive an email;
- simple email marketing strategy;
- common mistakes to avoid;
- and how email fits alongside the rest of your HighLevel CRM.
The objective isn’t to make email marketing complicated.
Quite the opposite.
It’s about understanding the basics and starting to use them effectively.
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Learn HighLevel Email Marketing Live Join Julian Mills for this free live HighLevel email marketing workshop and learn how to combine HighLevel’s email tools with practical marketing thinking.
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Simple Email Marketing Is Part of Our Free HighLevel Training Programme
This workshop is part of MarketerM8’s rolling programme of 13 free live HighLevel training workshops.
The programme is designed to help you gradually understand the major areas of HighLevel rather than trying to learn the entire platform at once.
If you’re completely new to HighLevel, I’d recommend starting with our Foundations for Beginners training before moving into the more specialised workshops.
You can then explore topics including calendars, sales pipelines, workflows, databases, forms, websites, social media, reputation management, ecommerce, advertising and AI.
Do I Need to Be a MarketerM8 Customer?
No.
You don’t have to be a MarketerM8 subscriber to attend the free live HighLevel workshops.
They’re useful whether you’re already using HighLevel, considering the platform or simply want to understand more about what it can do.
What If I Need Help With My Own HighLevel Email Marketing?
A live workshop is ideal for learning the principles and seeing how HighLevel works.
But sometimes you need somebody to work directly with your business.
Perhaps you want to:
- build an email nurture campaign;
- clean up an existing setup;
- improve your email follow-up;
- segment your database;
- create automated customer communications;
- or train your team.
That’s where I can provide remote HighLevel training and Done-With-You implementation.
For larger projects and teams, on-site HighLevel training and implementation is also available throughout the UK and internationally.
If you’re experiencing a technical issue rather than needing training or consulting, take a look at my guide to HighLevel support in the UK.
Frequently Asked Questions About HighLevel Email Marketing
Does GoHighLevel Have Email Marketing?
Yes.
HighLevel includes email marketing tools within its wider CRM and marketing automation platform.
You can create emails, send campaigns and use email as part of automated workflows.
The advantage is that your email marketing can work alongside your contacts, pipelines, calendars, forms and other HighLevel features rather than operating as a completely separate system.
Can I Send Email Campaigns From HighLevel?
Yes.
HighLevel can be used to send marketing email campaigns to selected contacts.
The important part isn’t simply being able to send an email. Think carefully about which contacts should receive it and what you want them to do after reading it.
Can HighLevel Send Automated Emails?
Yes.
Email can be incorporated into HighLevel workflows so that messages are sent automatically when particular events occur.
For example, someone submitting an enquiry form could immediately receive an acknowledgement email while HighLevel simultaneously notifies your sales team.
Can HighLevel Replace Mailchimp?
For some businesses, potentially yes.
HighLevel provides email marketing functionality alongside CRM, automation, forms, calendars, pipelines and other tools.
However, don’t migrate simply because two systems have overlapping features.
Look at how you’re currently using Mailchimp, what you need to retain and whether moving your email marketing into HighLevel would genuinely simplify or improve your setup.
Can HighLevel Send Email Newsletters?
Yes.
You can use HighLevel to send newsletters and other regular email communications to appropriate contacts in your database.
Your newsletter doesn’t necessarily need to be heavily designed. Sometimes a simpler email can feel more personal and generate a better response.
Can I Personalise Emails in HighLevel?
Yes.
HighLevel can use information associated with contacts to personalise communications.
But personalisation should go beyond simply inserting somebody’s first name.
The most valuable form of personalisation is often relevance. Sending the right message because of who the person is, what they’re interested in or where they are in the customer journey.
Can I Use HighLevel for Lead Nurture Emails?
Yes.
HighLevel workflows can be used to nurture prospects over time.
But don’t think of nurturing simply as sending a predetermined number of emails.
Think about the questions, objections and information a prospect might need before they’re ready to take the next step.
Can HighLevel Send Appointment Reminder Emails?
Yes.
Email can be used alongside HighLevel’s calendar and automation features to send confirmations, reminders and other appointment-related communications.
You can also combine email with other channels where appropriate.
Should I Use HighLevel Campaigns or Workflows for Email?
It depends on what you’re trying to achieve.
If you’re sending a planned message to a selected audience, an email campaign may be appropriate.
If an email needs to be sent automatically because something happens, a workflow is often the better option.
Many businesses will use both.
How Often Should I Email My HighLevel Database?
There isn’t a universal number.
Frequency depends on your audience, what they signed up for, what you’re sending and how useful or relevant your communications are.
I’d concentrate less on finding a magic number and more on having a worthwhile reason to communicate.
Can HighLevel Help With Email Segmentation?
Yes.
Because your email marketing sits alongside your CRM data, you can organise contacts and create audiences based on information you hold about them.
This can help you send more relevant emails instead of treating everyone in your database identically.
Does HighLevel Email Deliverability Matter?
Absolutely.
Sending an email doesn’t guarantee that it reaches the recipient’s inbox.
Domain authentication, data quality, sending practices, engagement and reputation can all affect deliverability.
If email is an important part of your marketing, deliverability should be treated as part of your email strategy rather than an afterthought.
Do HighLevel Marketing Emails Need to Be Heavily Designed?
No.
HighLevel gives you tools for creating designed emails, but that doesn’t mean every email needs to look like a newsletter.
Sometimes a simple email that appears to have come naturally from a person can be more appropriate.
Choose the format based on the audience and objective.
Do I Need Coding Skills to Create HighLevel Emails?
No.
You don’t need to be a developer to create and send normal marketing emails in HighLevel.
More advanced customisation may occasionally benefit from HTML or technical knowledge, but it isn’t required for getting started.
Is the HighLevel Email Marketing Workshop Free?
Yes.
The Simple Email Marketing workshop is part of MarketerM8’s programme of free live HighLevel training workshops.
There’s no charge to attend the live workshop.
Do I Need to Be a MarketerM8 Customer to Attend?
No.
You can attend the free HighLevel training workshops without being a MarketerM8 subscriber.
Can I Ask Questions During the HighLevel Email Marketing Workshop?
Yes.
That’s one of the benefits of live HighLevel training.
Rather than simply watching another prerecorded tutorial, you can see the platform being used and ask questions about the subject being discussed.
What Should I Learn After HighLevel Email Marketing?
That depends on what you’re trying to achieve.
If you want emails to be triggered automatically, the HighLevel Workflows & Automation workshop is a natural next step.
If you want to improve how your contacts are organised and segmented, look at the HighLevel Database Management workshop.
If email is supporting your sales process, Sales Pipelines & Opportunities may be particularly useful.
You can see all the subjects in our free HighLevel training programme.
Ready to Learn HighLevel Email Marketing?
You don’t need to make email marketing complicated.
Start by understanding who you’re communicating with, what you’re trying to achieve and what you want the reader to do next.
Then use HighLevel to make that communication easier, more consistent and, where appropriate, automated.
That’s what our Simple Email Marketing workshop is designed to help you do.
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Ready to Improve Your HighLevel Email Marketing? Join our free live Simple Email Marketing workshop and learn how to use HighLevel email marketing to communicate more effectively with prospects and customers.
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About the Author
Julian Mills
HighLevel Consultant & Marketing Automation Strategist
Julian Mills helps business owners automate lead generation, sales follow-up, customer communication and business processes using HighLevel and MarketerM8. Since 2009 he has helped businesses implement CRM, marketing automation and AI-powered systems that save time, improve customer experience and generate more sales.
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27 July 2026
This is a big update for businesses using HighLevel.
If you are a HighLevel user based in the North West, there is a great opportunity to connect with other users locally.
HighLevel continues to gain momentum in the marketing technology world, and a recent announcement adds another well-known entrepreneur to the story.
