Julian’s News

Infusionsoft news from Julian Mills. Infusionsoft Certified Partner

Next Keap / Infusionsoft Leeds training visit

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Hi It's always exciting to get out and about and work with clients face to face. This week I will be crossing the Pennines to Yorkshire to work with a Leeds Keap / Infusionsoft client who provides photographic services. If you are in the Leeds area and would like to meet up at some point to talk about Keap / Infusionsoft marketing automation for your business then please drop me a line. If y...
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Next Keap / Infusionsoft Colchester, Essex training visit

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I will be working onsite with an Keap / Infusionsoft client week in Colchester. If you are in the Colchester area and would like to meet up at some point to talk about Keap / Infusionsoft marketing automation for your business then please drop me a line. If you are reading this post at a later date and would like to speak about Keap / Infusionsoft then feel free to get in touch as I am keen to ...
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Course and event management with Corsizio integrated with Keap / Infusionsoft

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I have recently been working with a client to streamline and automate the management of their online and offline courses and events using Corsizio integrated with Infusionsoft / Keap. Corsizio is a simple event and course management system for online and offline events. Corsizio is free for upto 50 registations per month. It integrates with Stripe to collect payments (there is a $1 charge pe...
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Want to automate your event management? Event Expresso integrated with Keap / Infusionsoft could be the answer

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I have recently been working with a client to streamline and automate the management of their online and offline courses and events using Event Expresso integrated with Infusionsoft / Keap. I have found Event Expresso to be an excellent WordPress Plugin with which to manage events. Use cases include event planners, bloggers (webinars), creators of courses, companies, and business owners. Basica...
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You can cut off my electricity – But not my Infusionsoft! – Nigel Botterill

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Nigel Botterill is a huge fan of Keap / Infusionsoft. This is what he had to say during the Entrepreneurs Circle Convention - Getting & Keeping Customers 2022 at the NCC in Birmingham. Video used with permission of Entrepreneurs Circle.
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Secret Envelope promotion captures over 30% of attendees to the Entrepreneurs Circle Convention

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Recently I was exhibiting at the Entrepreneurs Circle Convention (read more here). And I had the opportunity to include an item in the Goodie / Swag bag. Most exhibitors included promotional items like pens, coasters etc. But I included a "Secret Envelope" promotion (I have Cameron Botterill to thank for the inspiration) - an envelope which enclosed a winning number prize ticket. There was one ...
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It’s 5 stars from John

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Thank you to John Mayfield from the Global Real Estate School who just left me this 5-star review on the Keap Marketplace. "Julian has been a game-changer for me! Wow! I thought I knew a lot about Keap (I have used Keap since the Infusionsoft Days), but Julian has helped me understand so much more about my campaigns, database, and how to streamline everything. I cannot say enough nice things abou...
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Are you attending The Getting and Keeping Customers Convention – 25 and 26th September 2022?

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If you are attending the Entrepreneurs Circle "Getting and Keeping Customers Convention" on the 25th and 26th of September and would like to catch up with me then ping me a message and we can meet up at the convention. Or if you're thinking about marketing automation with Keap (formerly Infusionsoft) then be sure and drop by Stand 17 where we will be happy to answer any questions on marketing a...
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Just been integrating Shopify and Keap / Infusionsoft with Connect My Sales

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I have just been working with a client to integrate Shopify and Keap / Infusionsoft. On asking the Keap Certified Partner community I was directed to an integration called "Connect My Sales". The client added the app from the Shopify App Store and he was all set - it just works. From the moment the app was installed on the store then all the customer and order data was pushed into Keap wh...
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Congratulations to EC member Stephen Gray

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Congratulations to Stephen Gray from Tawny Barn for winning the Stockport Entrepreneur of the Month at our July meeting last night. Stephen has been diligently working his way through the Vault and growing his business. In addition, he spent two full days working 'On' his business at the recent Implementor event at the NEC. And he has just been accepted onto the Milion Pound Masterclass program...
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DEA officer stops at a ranch in Texas and talks with an old rancher.

A Drug Enforcement Administration (DEA) officer stops at a ranch in Texas and talks with an old rancher. He tells the rancher, “I need to inspect your ranch for illegally grown dr*gs.” The rancher says, “Okay, but do not go in that field over there,” as he points out the location. The DEA officer verbally explodes saying, “Mister, I have the authority of the Federal Government with me.” Reaching into his rear pants pocket, he removes his badge and proudly displays it to the rancher. “See this badge? This badge means I am allowed to go wherever I wish… On any land. No questions asked or answer given. Have I made myself clear? Do you understand? ” The rancher nods politely, apologizes, and goes about his chores. A short time later, the old rancher hears loud screams and sees the DEA officer running for his life chased by the rancher’s big Santa Gertrudis Bull… With every step, the bull is gaining ground on the officer, and it seems likely that he’ll get gored before he reaches safety. The officer is clearly terrified. The rancher throws down his tools, runs to the fence, and yells at the top of his lungs… “Your badge… Show him your badge!” Of course, nothing to do with marketing, but made me laugh. And you have to have a bit of fun in the working day – Julian
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“Waiting List” and “Baby Boomer Businesses” concepts from Daniel Priestley on the Steven Bartlett podcast

I was watching the Daniel Priestley interview on the Steven Bartlett podcast “Diary of a CEO”. It’s a fantastic interview full of nuggets from Daniel, you should definitely take a look. Click Here to watch it on Youtube The two big takeaways for me. The Waiting List Concept. Check out from minute 7 of the recording. Although not a new idea it is very powerful. I advised a client in the past to do this who sold live courses. I said when there was no live course available to buy then put up a waiting list. On the next course sale they did £500K in sales – just from the hot waiting list. Tools like Marketer-M8 (HighLevel) are perfect this for this job. And I have even created a Waiting List snapshot I can give to Marketer-M8 users. Baby Boomer Businesses. Check out the recording at 1hr 38 minutes with Daniel and Steven. Here Daniel explains that the big opportunity is not in building a sexy online “unicorn” business from scratch (luck + very hard work). But to acquire Baby Boomer Businesses that have run out of steam as the owner approaches retirement and the business is in need of revitalisation. Not the most sexy businesses, eg lift maintenance. But with the right deal they can be purchased for very little money upfront (like a management buy out) and flipped into valuable concerns. Daniel gives an example of one company using paper orders on spikes to manage the business processes. And this is what gets me excited, as tools like Marketer-M8 (HighLevel) are the perfect solution to automating business and marketing processes in these smaller companies. If any of the above has resonated with you I would be happy to have a chat, just schedule a call. Click here.
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Northern and Southern Ireland HighLevel training and implementation visit next week

Next week I will be in Ireland with a number of clients on both sides of the border, where I will be training and implementing HighLevel marketing automation. I will be working with clients who are completely new to HighLevel and we are setting up marketing automation for the first time. And I will be working with clients who want to become more advanced HighLevel marketers. If you are located in Ireland and thinking about HighLevel then this may be the perfect time to meet up. I will be starting off in Dublin on the Sunday then I will be traveling up to Belfast. If you are interested in speaking further regarding HighLevel then please schedule a Discovery call. Julian
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Do you need a CRM / Marketing Automation Champion in your business?

Do you have a CRM / Marketing Automation system in your business? If yes, then you are already ahead of most small business owners. But are you getting the most from your system? Your CRM / Marketing Automation system will become the backbone of your company – it can support and link so many parts of your business with a view to generating sales. So it requires someone to manage it that is fully committed to its success. The ideal person, of course, is you, but that is often not an option as you only have 24hrs a day! A CRM / Marketing Automation system is a sophisticated bit of software and is not something that can be dabbled with – you either embrace it fully or you should not bother! And yes, this software is time-consuming to both learn and maintain. But the rewards can be tremendous -I know, I see this with my clients. So if you do not have the time to manage your CRM / Marketing Automation system yourself -what do you do? Well obviously you have to find someone else to do it. So you can either give it to a member of staff, hire someone in or find a consultant or an agency who specialises in CRM / Marketing Automation systems. I have seen first hand what happens when entrepreneurs hire someone who has no experience or interest in proactively developing the CRM / Marketing Automation system – (be it a recent graduate or a website designer/developer or agency). Without the dedication and continuity of one person, a CRM / Marketing Automation system quickly cease to work efficiently. These systems requires someone dedicated to the cause who understands the intricacies and history of your particular set up. So if you charge a recent graduate or developer in looking after your system then they most likely do not have the real dedication and combination of skills to make the CRM / Marketing Automation system successful. To master the system successfully requires a certain technical ability and no doubt a developer can master it. But what a developer is unlikely to have is the entrepreneurial flair and marketing experience to “connect all the pieces together” to create a sales generating machine. So to be successful with CRM / Marketing Automation systems requires a rare breed of person – someone who is both technically savvy and is marketing orientated. I have now been working with Keap and MarketerM8/HighLevel clients since 2009 and this is the conclusion that I have come to regarding this conundrum – who should manage your CRM / Marketing Automation system. When I am approached by a prospective new client an early question that I ask is – who is or will become your inhouse “CRM / Marketing Automation System Champion”. It could be the business owner or a recent graduate. Whoever it is I am looking for someone that is interested and motivated to take the marketing forward. Once we have this Champion then my job is to work with them to implement a marketing system based on my skills and experience and at the same time the champion gets real life, “on the job” training in only the parts of the system that are going to grow your business. Ultimately my job is to get them self-sufficient in the system as quickly as possible (and would you believe do myself out of a job ASAP). But working this way has a number of advantages for all concerned – The business owner gets the system working for the business and does not have to keep paying my fees. If the “Champion” should leave the business then they can call on me to help out/ train a new champion because I understand how the system has been set up in the first instance (I’m an insurance policy if you will). The “Champion” learns valuable new skills and manages the system day to day as the business requires it and becomes a key part of the team. And what’s the advantage for me? Well, firstly I do not get called upon to do day to day tasks like send email broadcasts, minor campaign tweaks etc. I get to work at a higher strategic level for a wide range of clients. Because this way of working is effective and works I find that clients will refer me to other businesses who need my help – so I am constantly challenged by new clients and projects which ultimately makes me a more effective consultant for my clients. If you like what I have to say and you think I may be able to assist you with Keap or MarketerM8/HighLevel then feel free to schedule a Discovery Call below.
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Paying too much for Acuity scheduling? Learn how HighLevel can save you money?

Recently, I had a discussion with a potential client who utilises Acuity Scheduling for his team of 10 reps. Each rep is subscribed to the Powerhouse plan, which costs $49 per month per representative. This tallies up to nearly $500 monthly for call scheduling software alone—quite a steep expense! During our conversation, we delved into his team’s requirements and discovered something impressive. HighLevel Calendar’s scheduling capabilities not only match Acuity’s, but it offers significantly more in terms of features. What really clinches the deal is the cost-effectiveness of HighLevel. MarketerM8/ HighLevel begins at only £97 per month. This is not just a substantial cost saving but also access to a more advanced suite of marketing tools. Check out the extensive features of MarketerM8/HighLevel on our website – MarketerM8.com. If you have any questions about how Acuity Scheduling compares to HighLevel Calendars or if you wish to discuss your specific needs, feel free to schedule a discovery call here.
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Neat marketing idea – A creative door drop/insert I received today

I received this flyer through the door today from the local conservative councillor in the run up to the May local elections. I thought this was rather creative – it got my attention. It looks like one of those cards that the courier leaves when he was unable to deliver a package – who is going to ignore that? this is sure to get picked up and get attention. If door drops are part of your marketing arsenal then may be you should test one that looks like a “we tried to deliver” card. Link to download full design.
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Julian’s News

Next Keap / Infusionsoft Leeds training visit

Next Keap / Infusionsoft Colchester, Essex training visit

Course and event management with Corsizio integrated with Keap / Infusionsoft

Want to automate your event management? Event Expresso integrated with Keap / Infusionsoft could be the answer

You can cut off my electricity – But not my Infusionsoft! – Nigel Botterill

Secret Envelope promotion captures over 30% of attendees to the Entrepreneurs Circle Convention

It’s 5 stars from John

Are you attending The Getting and Keeping Customers Convention – 25 and 26th September 2022?

Just been integrating Shopify and Keap / Infusionsoft with Connect My Sales

Congratulations to EC member Stephen Gray

Selling to Serve – James Asford – GoProposal

Have you read ‘They Ask You Answer’ by Marcus Sheridan ⭐⭐⭐⭐⭐

Outrageous Multi-Step Marketing Campaigns That Are Outrageously Successful by Bill Glazer

Making Websites Win by Karl Banks & Ben Jesson – founders of Conversion Rate Experts ⭐⭐⭐⭐⭐

Have you read “The Ultimate Sales Machine” by Chet Holmes ⭐⭐⭐⭐⭐

Book Review – Duct Tape Marketing by John Jantsch ⭐⭐⭐⭐⭐

Clockwork: Design Your Business to Run Itself by Mike Michalowicz ⭐⭐⭐⭐⭐

Jordan Belforts Straight Line Selling methodology applied to Keap / Infusionsoft marketing

Top 10 Marketing Business Books for Entrepreneurs ⭐⭐⭐⭐⭐

‘Work the System’ by Sam Carpenter

Learn why entrepreneurs want me to work with them?

Within a year I enabled Celia to more than double the size of her wedding venue business, take on staff and have free time for holidays!