I have just been reading the book ‘Guerrilla Marketing and Joint Ventures‘ by Jay Conrad Levinson and Sohail Khan and it got me thinking about Guerrilla Marketing and Keap / Infusionsoft.
This is a very good book and I would recommend it, but I feel it is lacking in one area
In the book on page 62 they list 200 Guerrilla Marketing Weapons which can get your product or service noticed by potential customers. On the list at number 43 they have ‘List building (email/ direct mail)’ and at 55 they have ‘Auto-responders’
But what about Marketing Automation?
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You see it is all very well using all 200 Guerrilla Marketing weapons to generate customer interest – but if you are unable to first capture that interest and then nurture that interest to a point where the prospect is ready to buy – then you are leaving so much money on the table. So in the book, they do mention briefly about building a list and using autoresponders but when you start to consider the power of automating your marketing then surely that must be a key weapon that underpins all the other weapons they refer too.
Having used Keap / Infusionsoft, the leading marketing automation software for small and medium-sized businesses for the past 5 years I have used many of the 200 weapons the book quotes and used Keap / Infusionsoft to support the guerrilla marketing activity for many clients.
If you are interested to learn how guerrilla marketing and Keap / Infusionsoft can grow your business then I would be delighted to speak with you. Feel free to schedule a Discovery call.
S
Andy McPhilbin – Domestic & Commercial Water Filtration
To take your business to the next level then I suggest you speak with Julian…
“Finding Julian was a revelation. He was able to come into our business, review our processes and automated much of the business thus increasing our sales and saving me time too. For instance Julian was not only able to create the email marketing but also set up the CRM and sales pipeline so that the sales team could easily and efficiently manage the sales process right through from initial web or phone enquiry through to the sale and installation, and ultimately asking delighted customers to refer us to friends and family. In the old days sales slipped through our fingers because of lack of follow up, now the system takes care of this and ensures no prospects “fall between the cracks”.He was even able to automate so that following an initial on-site consultation the system produces and sends a quote by email and in via the ‘smail mail’ post and it even creates a detailed Job Sheet for my fitters.What I now have is a CRM/ Automated sales and marketing system that has dramatically improved sales and saves me time too. But that is not all, with the system Julian has created it enables my business to be scaled up. I do not see this system as a cost, rather it is an asset that has increased the value of the business.If you are a UK based water softener dealer and want to take your business to the next level then I suggest you speak with Julian.”
Andy McPhilbin
What is Entrepreneurs Circle Coaching and how can it help you?
As an Entrepreneurs Circle coach, I work with small business owners to crack the rhythmic acquisition of customers, so that the business delivers the profits and drawings that you require. The Entrepreneurs Marketing System is fundamental to coaching and has been developed by the Entrepreneurs Circle over the past 10 years while successfully working with thousands of small business owners.
Interested? Request a full information pack to mull over with a brew.
I have just been reading the book ‘Guerrilla Marketing and Joint Ventures‘ by Jay Conrad Levinson and Sohail Khan and it got me thinking about Guerrilla Marketing and Keap / Infusionsoft.
