AI is rapidly changing what you can do with HighLevel.
We’re moving well beyond simply asking AI to write an email or generate a social media post.
HighLevel AI can now talk to your prospects, answer your telephone, help build websites and tools, work inside your HighLevel account and even operate a web browser to carry out tasks.
That’s what we’ll explore in our free live GoHighLevel AI Training Workshop.
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We’ll take a top-line tour through some of the most exciting AI capabilities now appearing inside HighLevel, including:
- AI Employee
- Conversation AI
- Voice AI
- AI Studio
- AskAI
- and HighLevel’s AI Browser Control extension
The important question throughout the workshop will be:
What could this actually do in your business?
This workshop is part of MarketerM8’s rolling programme of free live HighLevel training workshops.
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Discover What HighLevel AI Can Now Do From AI receptionists and website chat to building websites with AI and asking HighLevel to carry out tasks for you, the platform is evolving incredibly quickly.
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What Is HighLevel AI Employee?
HighLevel uses the term AI Employee for a growing collection of AI tools designed to help businesses automate work that would traditionally require a person.
That can include communicating with prospects and customers, answering calls, booking appointments and helping your team complete tasks.
But HighLevel’s AI story is now becoming much bigger than chatbots.
HighLevel Conversation AI
Conversation AI allows HighLevel to have written conversations with prospects and customers.
For example, somebody could visit your website outside normal office hours and ask a question.
Instead of simply leaving a message, the AI could potentially:
Answer the question β Continue the conversation β Capture their details β Qualify the enquiry β Book an appointment
That means your website chat can start behaving much more like an AI sales or customer service assistant.
HighLevel Voice AI
Voice AI takes a similar idea onto the telephone.
You can create an AI agent capable of answering incoming calls and having a natural conversation with the caller.
One obvious application is an AI receptionist.
Imagine somebody calls your business at 8:30pm.
Rather than reaching voicemail, the AI could answer, ask why they’re calling, answer appropriate questions, capture their information and potentially book an appointment.
Incoming call β AI answers β Understands enquiry β Captures information β Books appointment or takes message β Team follows up
Voice AI could be used after hours, for overflow calls or perhaps to handle particular types of routine enquiry.
HighLevel AI Studio: Build by Talking to AI
One of the most interesting recent developments is HighLevel AI Studio.
Think of this as a rapidly evolving vibe-coding environment built directly into HighLevel.
Instead of starting with a blank website builder or writing code yourself, you describe what you want.
For example:
“Build me a landing page for a plumbing company with a quote form and appointment calendar.”
AI Studio can create the initial experience.
You can then carry on talking to it:
- “Make the headline stronger.”
- “Add a testimonial section.”
- “Change this form.”
- “Create another page.”
And the AI continues building and refining the project.
It isn’t limited to straightforward websites either.
AI Studio can create things such as:
- landing pages
- multi-page websites
- forms
- surveys
- booking experiences
- storefronts
- dashboards
- and other interactive web tools
This is an area of HighLevel that is developing extremely quickly.
AskAI: Imagine ChatGPT Built Into HighLevel
Then there’s AskAI.
The easiest way to understand AskAI is to imagine something like ChatGPT specifically for HighLevel.
You can ask it questions in natural language.
For example:
“How do I create a workflow that follows up somebody who misses an appointment?”
But this is where it becomes much more interesting.
AskAI isn’t limited to telling you how HighLevel works.
It understands the HighLevel environment and, for supported areas of the platform, can actually take actions for you.
So instead of AI simply saying:
“Here are the six steps you need to follow…”
we’re moving towards:
“I’ll do that for you.”
AskAI can retrieve information, create content, work with HighLevel data and carry out supported actions across the platform.
That starts to change the relationship you have with software.
Instead of learning where every button and menu lives, increasingly you can simply tell HighLevel what you want to achieve.
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HighLevel AI Is Becoming Far More Than a Chatbot Talk to customers. Answer phone calls. Build websites. Create tools. Ask HighLevel questions. Get AI to carry out tasks.
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HighLevel’s AI Browser Control Takes AskAI to Another Level
HighLevel has taken AskAI another step further with its AI Browser Control extension for Chrome-based browsers.
This gives AskAI the ability to operate a web browser.
It can perform supported browser actions such as:
- opening web pages
- navigating websites
- clicking buttons
- typing into fields
- filling in forms
- reading information from pages
- and completing multi-step browser tasks
You can watch what it is doing as it works.
So AskAI is no longer limited to actions that happen inside HighLevel.
It can potentially interact with other browser-based systems as part of the task you’ve given it.
That’s a significant change.
AI gives me advice β AI helps me inside HighLevel β AI actually carries out the task
The Direction of Travel Is the Important Part
Some of these HighLevel AI tools are developing incredibly quickly.
Individual capabilities will change.
New actions will appear.
Existing tools will become more sophisticated.
So the purpose of this workshop isn’t to provide an exhaustive list of every AI button currently inside HighLevel.
That list could be out of date surprisingly quickly.
Instead, we’ll look at the bigger picture.
HighLevel is steadily bringing AI into more parts of the platform.
Talk to AI β Tell it what you want β Let it help build, configure or carry out the work
That is a very different way of using business software.
What Could an AI Employee Do in Your Business?
The most useful question isn’t:
“How much AI can I add?”
It’s:
“What useful job could I give AI?”
Perhaps it could:
- answer website enquiries
- answer your phone outside office hours
- qualify leads
- book appointments
- answer repetitive customer questions
- create a landing page
- build an internal tool
- help configure something inside HighLevel
- or carry out a repetitive browser-based task
Start with a genuine business problem.
Then look at whether AI is the right way to solve it.
Bring Your Own AI Idea
The workshop will also give us the opportunity to look at ideas from attendees.
Perhaps you’ve been wondering:
- Could I build an AI receptionist?
- Could AI deal with our initial sales enquiries?
- Could AI Studio build a tool we’ve previously needed a developer for?
- Could AskAI automate a repetitive job my team currently does manually?
Bring the idea along.
We’ll explore what HighLevel can currently do and how the pieces might fit together.
GoHighLevel AI Training With a Marketing Perspective
AI technology may be changing incredibly quickly, but good marketing principles haven’t disappeared.
I’ve worked hands-on in direct marketing since 1996 and with CRM and marketing automation since 2009.
Since 2009, I’ve helped hundreds of businesses improve, automate and systemise their marketing.
I’m also a Certified Entrepreneurs Circle Marketing Coach.
Through my own HighLevel agency, MarketerM8, I’ve personally onboarded more than 100 HighLevel users.
So when we look at an AI feature, the question isn’t simply:
“Isn’t this clever?”
It’s:
- Will it save time?
- Will it improve customer service?
- Could it help us capture more opportunities?
- Can it remove repetitive work?
- Does it make the customer journey better?
- Where could it go wrong?
- And is AI actually the right solution?
What Will We Cover in the HighLevel AI Workshop?
We’ll take a practical, top-line look at areas including:
- AI Employee
- Conversation AI
- Voice AI and AI receptionists
- training AI on your business
- AI appointment booking
- AI Studio and vibe coding
- building websites and tools through conversation
- AskAI
- getting AI to carry out actions inside HighLevel
- AI Browser Control
- using AskAI to carry out browser-based tasks
- and practical ways businesses could use these technologies
Because HighLevel AI is evolving so rapidly, we’ll also look at any significant new developments available at the time of the live workshop.
Who Is This GoHighLevel AI Training For?
This workshop is suitable for business owners, marketers and HighLevel users who want to understand what is actually happening with AI inside HighLevel.
You don’t need to be an AI expert.
You don’t need to understand programming.
And you certainly don’t need to become an AI developer.
The whole point of many of these tools is that increasingly you can simply explain, in normal English, what you want to achieve.
Do I Need to Be a MarketerM8 Customer?
No.
You don’t need to be a MarketerM8 subscriber to attend our free live HighLevel training workshops.
You can attend whether you use MarketerM8, another HighLevel provider or are simply exploring what HighLevel can do.
Frequently Asked Questions About GoHighLevel AI
What Is HighLevel AI Employee?
AI Employee is HighLevel’s collection of AI-powered capabilities designed to help businesses automate tasks and customer interactions.
These include areas such as Conversation AI and Voice AI, alongside a growing range of other AI tools across the HighLevel platform.
Where Do I Find AI Employee in the HighLevel Dashboard?
HighLevel’s AI tools aren’t all located under one single AI Employee menu in the dashboard.
Instead, you’ll find different AI capabilities within the relevant areas of HighLevel.
For example, Conversation AI is available within the conversations and AI areas of the platform, Voice AI can be found within HighLevel’s AI agent tools, while newer capabilities such as AskAI and AI Studio appear in their own relevant areas.
HighLevel is developing its AI tools rapidly, so the exact navigation can change as new features are released.
We’ll show you where to find the key HighLevel AI tools during the live workshop.
What Is HighLevel Conversation AI?
Conversation AI allows AI agents to have written conversations with prospects and customers.
It can answer questions, capture information, qualify enquiries and help move people towards an appropriate next step.
What Is HighLevel Voice AI?
Voice AI allows an AI agent to answer telephone calls and have spoken conversations with callers.
One obvious use is creating an AI receptionist for routine, overflow or out-of-hours enquiries.
Can HighLevel AI Book Appointments?
Yes.
HighLevel AI can be configured to help suitable prospects book appointments using HighLevel calendars.
What Is HighLevel AI Studio?
AI Studio is HighLevel’s conversational AI-powered builder.
You describe what you want to create and AI can generate and refine websites, landing pages and other interactive web experiences.
It is rapidly becoming HighLevel’s answer to the growing trend towards vibe coding, where people build software and digital experiences by describing what they want rather than manually writing every line of code.
Can HighLevel AI Studio Build More Than Websites?
Yes.
AI Studio can create interactive experiences including forms, surveys, booking flows, storefronts, dashboards and other web-based tools.
What Is HighLevel AskAI?
AskAI is HighLevel’s built-in AI assistant.
You can ask it questions in natural language, use it to retrieve information and, importantly, have it carry out supported actions inside HighLevel.
Is AskAI Like ChatGPT for HighLevel?
That’s a useful way to think about it.
The important difference is that AskAI operates within the HighLevel environment and can work with supported HighLevel features and data rather than simply providing general advice.
Can AskAI Actually Do Things in HighLevel?
Yes.
For supported areas of HighLevel, AskAI can take actions rather than simply explaining how you could perform the task yourself.
The range of actions it can perform is continuing to develop.
What Is HighLevel AI Browser Control?
AI Browser Control is a browser extension that allows AskAI to operate a Chrome-based browser session.
It can navigate pages, click, type, fill forms and complete supported multi-step browser tasks.
Does That Mean HighLevel AI Can Use My Computer?
More accurately, the Browser Control extension allows AskAI to operate a managed browser session.
It doesn’t simply have unrestricted access to everything on your computer.
The important point is that AskAI can now move beyond simply giving instructions and can carry out supported browser-based tasks for you.
Can I Create an AI Receptionist With HighLevel?
Yes.
An AI receptionist is one of the most obvious practical applications of HighLevel Voice AI.
It could potentially answer calls, identify why somebody is calling, answer appropriate questions, collect information and move the caller towards the next step.
Can HighLevel AI Work Outside Office Hours?
Yes.
AI agents can respond when your normal team isn’t available, making them particularly useful for evening, weekend and out-of-hours enquiries.
Do I Need to Know How to Code?
No.
That’s one of the most interesting developments.
Tools such as AI Studio increasingly allow people to build by describing what they want in ordinary language.
Is HighLevel AI Suitable for Small Businesses?
Potentially, yes.
AI can give smaller businesses access to capabilities that would once have required additional employees, developers or specialist software.
The important thing is finding a worthwhile use case rather than introducing AI simply because it’s fashionable.
Can I Bring My Own AI Idea to the Workshop?
Yes.
Bring along an AI idea, business process or customer journey and we can explore how HighLevel AI might be used.
Is the GoHighLevel AI Training Workshop Free?
Yes.
The AI Employee workshop is part of MarketerM8’s programme of free live HighLevel training workshops.
You don’t need to be a MarketerM8 customer to attend.
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See Where HighLevel AI Is Heading HighLevel AI can now talk to prospects, answer calls, build websites and tools, take actions inside HighLevel and even operate a web browser.
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About the Author
Julian Mills
HighLevel Consultant & Marketing Automation Strategist
Julian Mills helps business owners automate lead generation, sales follow-up, customer communication and business processes using HighLevel and MarketerM8. Since 2009 he has helped businesses implement CRM, marketing automation and AI-powered systems that save time, improve customer experience and generate more sales.
About Julian
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