I had to read Oversubscribed after my brother said that it contained many of the ideas and principles that I follow.
And he was right. This book resonated very strongly with me – it makes perfect sense.
Rather than think of the market forces of supply and demand being fixed, the paradigm shift occurs when you see how the factors governing demand can be changed by you, for your benefit.
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Another paradigm shift is to think about getting new clients in batches rather than one at a time.
On page 159 Daniel says – “From now on you’re also in the IT business” – and that is so true. If you do not have systems in place (like Keap / Infusionsoft) to automate your marketing and business processes then you are in big trouble. So many businesses do not realise what technology can do for them or how the costs have come down.
What this book has done is given me context for the things that I have been doing and have given me success already. Now I have more structure and insight into how it all fits together, rather than just doing things off the cuff because they feel the right things to do.
Oversubscribed is one book I look forward to reading again and will be a book I recommend to my clients.
Andy McPhilbin – Domestic & Commercial Water Filtration
To take your business to the next level then I suggest you speak with Julian…
“Finding Julian was a revelation. He was able to come into our business, review our processes and automated much of the business thus increasing our sales and saving me time too. For instance Julian was not only able to create the email marketing but also set up the CRM and sales pipeline so that the sales team could easily and efficiently manage the sales process right through from initial web or phone enquiry through to the sale and installation, and ultimately asking delighted customers to refer us to friends and family. In the old days sales slipped through our fingers because of lack of follow up, now the system takes care of this and ensures no prospects “fall between the cracks”.He was even able to automate so that following an initial on-site consultation the system produces and sends a quote by email and in via the ‘smail mail’ post and it even creates a detailed Job Sheet for my fitters.What I now have is a CRM/ Automated sales and marketing system that has dramatically improved sales and saves me time too. But that is not all, with the system Julian has created it enables my business to be scaled up. I do not see this system as a cost, rather it is an asset that has increased the value of the business.If you are a UK based water softener dealer and want to take your business to the next level then I suggest you speak with Julian.”
Andy McPhilbin
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