In episode #107 Neil revealed what I think is a killer hack for Google Adwords and Facebook advertising retargeting.
Typically to make remarketing work you take the tracking code and embed it on every page on your website. Then you can retarget your visitors as they surf the web.
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So all this simple hack is – take the tracking code and have it inserted on t0 other websites, so you can retarget their traffic. So it is just a case of locating sites that attract a similar audience to your ideal customers and doing a deal with the site owner to place the code on their pages. So just like regular advertising you could pay them a fee per month. The beauty about this hack is that it does not impact on the advertisers site. The code is invisible and does not take traffic away from the advertisers site. The advantage for us is that we can place our ads repeatedly in front of our ideal audience for many months for very little additional spend.
Julian
Andy McPhilbin – Domestic & Commercial Water Filtration
To take your business to the next level then I suggest you speak with Julian…
“Finding Julian was a revelation. He was able to come into our business, review our processes and automated much of the business thus increasing our sales and saving me time too. For instance Julian was not only able to create the email marketing but also set up the CRM and sales pipeline so that the sales team could easily and efficiently manage the sales process right through from initial web or phone enquiry through to the sale and installation, and ultimately asking delighted customers to refer us to friends and family. In the old days sales slipped through our fingers because of lack of follow up, now the system takes care of this and ensures no prospects “fall between the cracks”.He was even able to automate so that following an initial on-site consultation the system produces and sends a quote by email and in via the ‘smail mail’ post and it even creates a detailed Job Sheet for my fitters.What I now have is a CRM/ Automated sales and marketing system that has dramatically improved sales and saves me time too. But that is not all, with the system Julian has created it enables my business to be scaled up. I do not see this system as a cost, rather it is an asset that has increased the value of the business.If you are a UK based water softener dealer and want to take your business to the next level then I suggest you speak with Julian.”
Andy McPhilbin
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