You may find this tip useful if you are interested in creating better “To Camera” sales pitch type videos.
If you have been around internet marketing for any time then you have no doubt heard of Frank Kern – the highest paid online marketing expert.
If you haven’t then you should definitely get on his lists as he provides so much useful marketing advice.
I have noticed that the quality of his “To Camera” pitches is getting better and better. Frank Kern is at the top of his game.
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So how can the rest of us take advantage of this?
This is what I do every time a Frank Kern video appears via an email or pops out at me on Facebook.
First watch his video as a normal punter would do – there is often something new to learn content wise.
Then switch off the sound and play the video back. Then you will notice all the subtle edits that really transform his videos.
Rather than a 10 minute straight to camera shot which can after sometime come across as “flat” and boring you will see how he creates visual excitement and pace by the use of edits. You will see how he uses the captions in the Facebook ads to still get his message across, even when sound is disabled.
If you are interested in improving your “To Camera” videos then there is much you can learn from reverse engineering Frank Kern pitch videos.
Once you become aware of the power of editing it becomes really fascinating. I just spent a hour learning more about editing on this site https://www.premiumbeat.com/blog/8-essential-cuts-every-editor-should-know/
